| Serial Number | 85953871 |
| Word Mark | HYDRATION THAT WORKS |
| Filing Date | Friday, June 7, 2013 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Saturday, June 15, 2024 |
| Registration Number | 4569642 |
| Registration Date | Tuesday, July 15, 2014 |
| Mark Drawing | 5 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | Tuesday, December 31, 2013 |
| Description of Mark | The mark consists of the words "HYDRATION THAT WORKS" and the embedded phrase "AT WORK" with the "at work" portion of the mark in red lettering and the rest of the mark in black lettering. |
| Goods and Services | Catalogs featuring bottled drinking water with electrolytes, drinking water fortified with electrolytes, electrolyte drinks in the nature of isotonic beverages, concentrates in powdered form for making energy drinks by adding water, nonalcoholic beverages, namely, energy drinks, nonalcoholic beverages, namely, fruit flavored drinks, energy drinks, namely, energy shots containing vitamins, non-carbonated isotonic electrolytic beverages, fruit flavored drinks containing water, concentrates for making fruit flavored drinks with water, concentrates for making non-carbonated isotonic electrolytic beverages and fruit flavored drinks with water, and thirst quenching non-carbonated isotonic electrolytic beverages |
| Indication of Colors claimed | The color(s) black and red is/are claimed as a feature of the mark. |
| International Class | 016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks. |
| US Class Codes | 002, 005, 022, 023, 029, 037, 038, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, June 18, 2013 |
| Primary Code | 016 |
| First Use Anywhere Date | Monday, January 13, 2014 |
| First Use In Commerce Date | Monday, January 13, 2014 |
| Party Name | KENT PRECISION FOODS GROUP, INC. |
| Party Type | 32 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | MUSCATINE, IA 52761 |
| Party Name | SQWINCHER HOLDINGS, LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | MUSCATINE, IA 52761 |
| Party Name | The Sqwincher Corporation |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Columbus, MS 39701 |
| Party Name | The Sqwincher Corporation |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Columbus, MS 39701 |
| Party Name | The Sqwincher Corporation |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Columbus, MS 39701 |
| Event Date | Event Description |
| Monday, July 15, 2013 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, June 11, 2013 | NEW APPLICATION ENTERED |
| Tuesday, June 18, 2013 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Sunday, July 14, 2013 | ASSIGNED TO EXAMINER |
| Friday, August 2, 2013 | WITHDRAWN FROM PUB OTQR REQUEST |
| Wednesday, December 11, 2013 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, December 31, 2013 | PUBLISHED FOR OPPOSITION |
| Tuesday, December 31, 2013 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, February 25, 2014 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Wednesday, April 23, 2014 | TEAS STATEMENT OF USE RECEIVED |
| Wednesday, April 23, 2014 | USE AMENDMENT FILED |
| Wednesday, May 14, 2014 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Wednesday, May 14, 2014 | STATEMENT OF USE PROCESSING COMPLETE |
| Wednesday, June 4, 2014 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Tuesday, June 10, 2014 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, July 15, 2014 | REGISTERED-PRINCIPAL REGISTER |
| Monday, July 15, 2019 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, July 26, 2019 | TEAS SECTION 8 RECEIVED |
| Friday, July 26, 2019 | TEAS SECTION 15 RECEIVED |
| Friday, July 26, 2019 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Friday, July 26, 2019 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Monday, August 5, 2019 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Tuesday, August 27, 2019 | POST REGISTRATION ACTION MAILED - SEC. 8 |
| Thursday, September 12, 2019 | TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED |
| Wednesday, October 16, 2019 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, October 23, 2019 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, November 12, 2019 | REGISTERED - SEC. 8 (6-YR) ACCEPTED |
| Tuesday, November 12, 2019 | REGISTERED - SEC. 15 ACKNOWLEDGED |
| Tuesday, November 12, 2019 | NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED |
| Tuesday, November 12, 2019 | SEC. 15 ACKNOWLEDGEMENT - E-MAILED |
| Saturday, July 15, 2023 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Saturday, June 15, 2024 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Saturday, June 15, 2024 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Wednesday, March 13, 2024 | TEAS SECTION 8 & 9 RECEIVED |
| Saturday, June 15, 2024 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Saturday, June 15, 2024 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |