HY-VEE TRUE Trademark

Trademark Overview


On Friday, June 3, 2016, a trademark application was filed for HY-VEE TRUE with the United States Patent and Trademark Office. The USPTO has given the HY-VEE TRUE trademark a serial number of 87058979. The federal status of this trademark filing is SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED as of Tuesday, January 3, 2023. This trademark is owned by Hy-Vee, Inc.. The HY-VEE TRUE trademark is filed in the Meat & Processed Food Products category with the following description:

Packaged organic, fresh meats, namely, chicken
hy-vee true

General Information


Serial Number87058979
Word MarkHY-VEE TRUE
Filing DateFriday, June 3, 2016
Status702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED
Status DateTuesday, January 3, 2023
Registration Number5197239
Registration DateTuesday, May 2, 2017
Mark Drawing5000 - Drawing with word(s) / letter(s) / number(s) in Stylized form
Published for Opposition DateTuesday, August 9, 2016

Trademark Statements


Description of MarkThe mark consists of the words "Hy-Vee True". "Hy-Vee" appears in a stylized font with the hyphen formed by an oblong-shaped void positioned between the "Y" and "V". The "H" and "V" are in uppercase font with the remaining letters in lowercase font. "True" appears in stylized, lowercase font. The word "True" is aligned vertically with right-side justification below "Hy-Vee".
Goods and ServicesPackaged organic, fresh meats, namely, chicken
Indication of Colors claimedColor is not claimed as a feature of the mark.

Classification Information


International Class029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats.
US Class Codes046
Class Status Code6 - Active
Class Status DateFriday, June 10, 2016
Primary Code029
First Use Anywhere DateSunday, September 18, 2016
First Use In Commerce DateSunday, September 18, 2016

Trademark Owner History


Party NameHy-Vee, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressWest Des Moines, IA 50266

Party NameHy-Vee, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressWest Des Moines, IA 50266

Party NameHy-Vee, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressWest Des Moines, IA 503092350

Trademark Events


Event DateEvent Description
Thursday, March 21, 2024TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Thursday, March 21, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, March 21, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, March 21, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, March 21, 2024APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Thursday, March 21, 2024TEAS CHANGE OF OWNER ADDRESS RECEIVED
Tuesday, January 3, 2023NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Tuesday, January 3, 2023REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Tuesday, January 3, 2023CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Friday, June 17, 2022TEAS SECTION 8 & 15 RECEIVED
Monday, May 2, 2022COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Friday, December 3, 2021TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, December 3, 2021ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, December 3, 2021TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, May 2, 2017REGISTERED-PRINCIPAL REGISTER
Saturday, March 25, 2017NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Friday, March 24, 2017ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Friday, March 3, 2017STATEMENT OF USE PROCESSING COMPLETE
Thursday, February 16, 2017USE AMENDMENT FILED
Friday, March 3, 2017CASE ASSIGNED TO INTENT TO USE PARALEGAL
Thursday, February 16, 2017TEAS STATEMENT OF USE RECEIVED
Thursday, February 16, 2017APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Thursday, February 16, 2017TEAS CHANGE OF OWNER ADDRESS RECEIVED
Tuesday, October 4, 2016NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, August 9, 2016OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, August 9, 2016PUBLISHED FOR OPPOSITION
Wednesday, July 20, 2016NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, June 28, 2016APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, June 28, 2016ASSIGNED TO EXAMINER
Friday, June 10, 2016NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, June 7, 2016NEW APPLICATION ENTERED