| Serial Number | 88234128 |
| Word Mark | HUMANS OVER HYPE |
| Filing Date | Tuesday, December 18, 2018 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, July 10, 2026 |
| Registration Number | 5947702 |
| Registration Date | Tuesday, December 31, 2019 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, October 15, 2019 |
| Goods and Services | Database design and development; Software as a service (SAAS) services featuring software for developing direct advertising content, generating marketing leads, customer response analysis, database management, organizing and analyzing sales data information, managing customer loyalty information, and customer insight services, namely, providing feedback regarding customer shopping preferences |
| Goods and Services | Advertising and marketing consultancy; Advertising and marketing services provided by means of indirect methods of marketing communications, namely, social media, search engine marketing, inquiry marketing, internet marketing, mobile marketing, blogging and other forms of passive, sharable or viral communications channels; Analysis of advertising response; Consumer strategy business consulting in the fields of marketing, sales, operation, and product design particularly specializing in the use of analytic models for the understanding and predicting of consumer, business, and retail market trends and actions; Customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes; Database management; Distribution of advertising materials; Marketing consulting, namely, design and development of marketing campaigns for others, tracking and reporting online marketing activities of others; Marketing services, namely, promoting or advertising the goods and services of others; Production of advertising materials |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, July 10, 2026 |
| Primary Code | 035 |
| First Use Anywhere Date | Monday, December 10, 2018 |
| First Use In Commerce Date | Monday, December 10, 2018 |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, July 10, 2026 |
| Primary Code | 042 |
| First Use Anywhere Date | Monday, December 10, 2018 |
| First Use In Commerce Date | Monday, December 10, 2018 |
| Party Name | EPSILON DATA MANAGEMENT, LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | IRVING, TX 75039 US |
| Party Name | Conversant, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Westlake Village, CA 91362 US |
| Party Name | Conversant, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Westlake Village, CA 91362 US |
| Party Name | Conversant, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Westlake Village, CA 91362 US |
| Event Date | Event Description |
| Friday, December 21, 2018 | NEW APPLICATION ENTERED |
| Thursday, January 10, 2019 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, March 14, 2019 | ASSIGNED TO EXAMINER |
| Tuesday, March 26, 2019 | NON-FINAL ACTION WRITTEN |
| Tuesday, March 26, 2019 | NON-FINAL ACTION E-MAILED |
| Tuesday, March 26, 2019 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, September 3, 2019 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, September 9, 2019 | ASSIGNED TO LIE |
| Monday, September 9, 2019 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, September 9, 2019 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, September 9, 2019 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, September 25, 2019 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, October 15, 2019 | PUBLISHED FOR OPPOSITION |
| Tuesday, October 15, 2019 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, December 31, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, July 26, 2023 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, December 31, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, July 10, 2026 | CANCELLED SEC. 8 (6-YR) |