HUGH M. HEFNER Trademark

Trademark Overview


On Wednesday, July 17, 2019, a trademark application was filed for HUGH M. HEFNER with the United States Patent and Trademark Office. The USPTO has given the HUGH M. HEFNER trademark a serial number of 88519253. The federal status of this trademark filing is ABANDONED - NO STATEMENT OF USE FILED as of Monday, March 6, 2023. This trademark is owned by The Hugh M. Hefner Foundation. The HUGH M. HEFNER trademark is filed in the Cosmetics & Cleaning Products, Computer & Software Products & Electrical & Scientific Products, Jewelry Products, Clothing & Apparel Products, Toys & Sporting Goods Products, Wines & Spirits, and Education & Entertainment Services categories with the following description:

Providing online video games

Downloadable video game programs and software

Toys, namely, stuffed toys, plush toys, inflatable toys, musical toys, talking toys, sketching toys, mechanical toys, plastic character toys, disc toss toys, battery-operated action toys, bath toys, paddle ball games, tabletop games; tabletop units for playing electronic games other than in conjunction with a television or computer; tabletop hobby battle games in the nature of battle, war and skirmish games, and fantasy games, and playing equipment sold as a unit therewith; jigsaw puzzles, parlour games, novelty plush toys for parties, board games, card games, playing cards; sporting goods and equipment, namely, gymnastic and sporting articles in the nature of body training apparatus, exercise balls, yoga gloves, yoga boards, yoga blankets, sports balls, tennis rackets, badminton rackets, squash rackets, racquet ball rackets, table tennis rackets, paddle rackets, skateboards, surfboards, snowboards, skis, hand-held units for playing electronic and video games

Cosmetics and fragrances

Jewelry and watches

Clothing, namely, t-shirts, shirts, tops, pants, jackets, sweatshirts, sweatpants, hoodies, shorts, skirts, dresses, sweaters, loungewear, pajamas, robes, scarves, socks, swimwear, lingerie, ties, belts, underwear; suits; outerwear, namely, coats and jackets; headwear; footwear

Wine and spirits
hugh m. hefner

General Information


Serial Number88519253
Word MarkHUGH M. HEFNER
Filing DateWednesday, July 17, 2019
Status606 - ABANDONED - NO STATEMENT OF USE FILED
Status DateMonday, March 6, 2023
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, December 3, 2019

Trademark Statements


Goods and ServicesProviding online video games
Goods and ServicesDownloadable video game programs and software
Name/Portrait Description and/or Consent StatementThe individual identified in the mark is in fact deceased; accordingly, the name, portrait, and/or signature shown in the mark does not identify a particular living individual.
Goods and ServicesToys, namely, stuffed toys, plush toys, inflatable toys, musical toys, talking toys, sketching toys, mechanical toys, plastic character toys, disc toss toys, battery-operated action toys, bath toys, paddle ball games, tabletop games; tabletop units for playing electronic games other than in conjunction with a television or computer; tabletop hobby battle games in the nature of battle, war and skirmish games, and fantasy games, and playing equipment sold as a unit therewith; jigsaw puzzles, parlour games, novelty plush toys for parties, board games, card games, playing cards; sporting goods and equipment, namely, gymnastic and sporting articles in the nature of body training apparatus, exercise balls, yoga gloves, yoga boards, yoga blankets, sports balls, tennis rackets, badminton rackets, squash rackets, racquet ball rackets, table tennis rackets, paddle rackets, skateboards, surfboards, snowboards, skis, hand-held units for playing electronic and video games
Goods and ServicesCosmetics and fragrances
Goods and ServicesJewelry and watches
Goods and ServicesClothing, namely, t-shirts, shirts, tops, pants, jackets, sweatshirts, sweatpants, hoodies, shorts, skirts, dresses, sweaters, loungewear, pajamas, robes, scarves, socks, swimwear, lingerie, ties, belts, underwear; suits; outerwear, namely, coats and jackets; headwear; footwear
Goods and ServicesWine and spirits

Classification Information


International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code6 - Active
Class Status DateWednesday, July 24, 2019
Primary Code003
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateWednesday, July 24, 2019
Primary Code009
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class014 - Precious metals and their alloys and goods in precious metals or coated therewith, not included in other classes; jewelry, precious stones; horological and chronometric instruments.
US Class Codes002, 027, 028, 050
Class Status Code6 - Active
Class Status DateWednesday, July 24, 2019
Primary Code014
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class025 - Clothing, footwear, headgear.
US Class Codes022, 039
Class Status Code6 - Active
Class Status DateWednesday, July 24, 2019
Primary Code025
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class028 - Games and playthings; gymnastic and sporting articles not included in other classes; decorations for Christmas trees.
US Class Codes022, 023, 038, 050
Class Status Code6 - Active
Class Status DateWednesday, July 24, 2019
Primary Code028
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class033 - Alcoholic beverages (except beers).
US Class Codes047, 049
Class Status Code6 - Active
Class Status DateWednesday, July 24, 2019
Primary Code033
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateWednesday, July 24, 2019
Primary Code041
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameThe Hugh M. Hefner Foundation
Party Type20 - Owner at Publication
Legal Entity Type99 - Other
AddressWest Hollywood, CA 90069

Party NameThe Hugh M. Hefner Foundation
Party Type10 - Original Applicant
Legal Entity Type99 - Other
AddressLos Angeles, CA 90028

Trademark Events


Event DateEvent Description
Monday, March 6, 2023ABANDONMENT NOTICE E-MAILED - NO USE STATEMENT FILED
Monday, March 6, 2023ABANDONMENT - NO USE STATEMENT FILED
Thursday, August 4, 2022NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Wednesday, August 3, 2022SOU EXTENSION 5 GRANTED
Monday, July 18, 2022SOU EXTENSION 5 FILED
Wednesday, August 3, 2022CASE ASSIGNED TO INTENT TO USE PARALEGAL
Monday, July 18, 2022SOU TEAS EXTENSION RECEIVED
Friday, January 21, 2022NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Wednesday, January 19, 2022SOU EXTENSION 4 GRANTED
Wednesday, January 19, 2022SOU EXTENSION 4 FILED
Wednesday, January 19, 2022SOU TEAS EXTENSION RECEIVED
Tuesday, July 20, 2021NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Friday, July 16, 2021SOU EXTENSION 3 GRANTED
Friday, July 16, 2021SOU EXTENSION 3 FILED
Friday, July 16, 2021SOU TEAS EXTENSION RECEIVED
Thursday, January 21, 2021NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, January 19, 2021SOU EXTENSION 2 GRANTED
Tuesday, January 19, 2021SOU EXTENSION 2 FILED
Tuesday, January 19, 2021SOU TEAS EXTENSION RECEIVED
Wednesday, July 29, 2020NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Monday, July 27, 2020SOU EXTENSION 1 GRANTED
Monday, July 27, 2020SOU EXTENSION 1 FILED
Monday, July 27, 2020SOU TEAS EXTENSION RECEIVED
Tuesday, January 28, 2020NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, December 3, 2019OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, December 3, 2019PUBLISHED FOR OPPOSITION
Wednesday, November 13, 2019NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Thursday, October 24, 2019ASSIGNED TO LIE
Friday, October 18, 2019APPROVED FOR PUB - PRINCIPAL REGISTER
Friday, October 18, 2019EXAMINER'S AMENDMENT ENTERED
Friday, October 18, 2019NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Friday, October 18, 2019EXAMINERS AMENDMENT E-MAILED
Friday, October 18, 2019EXAMINERS AMENDMENT -WRITTEN
Thursday, October 3, 2019ASSIGNED TO EXAMINER
Wednesday, July 24, 2019NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Saturday, July 20, 2019NEW APPLICATION ENTERED