| Serial Number | 90587149 |
| Word Mark | HTLF |
| Filing Date | Thursday, March 18, 2021 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, September 13, 2022 |
| Registration Number | 6847992 |
| Registration Date | Tuesday, September 13, 2022 |
| Mark Drawing | 5 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | Tuesday, November 30, 2021 |
| Description of Mark | The mark consists of the capital letters "HTLF" in stylized block lettering. |
| Goods and Services | Banking and financing services; administration of health savings accounts being HSAs; automated financial clearinghouse services; Automated Clearing House (ACH) transaction processing services; automated teller machine (ATM) banking services; banking services provided by mobile telephone connections; bill payment services; cash management services, namely, sweep account services and zero balance account services; checking account services; commercial banking services; commercial lending services; consumer lending services; credit and loan services; credit card authorization services; credit card services, namely, credit card transaction processing; credit card verification; debit card services, namely, debit card transaction processing; electronic banking via a global computer network; electronic transfer of funds by wire; electronic transfer of money; financial administration of retirement plans; financial and investment research and analysis; financial consulting and advising in the fields of mergers and acquisitions, specialized industries, specialty manufacturing and distribution, information technology, applied technology, testing and monitoring, professional services, transportation, food and beverage, healthcare, agriculture, education, nonprofits, and real estate; financial planning for retirement; financial planning; financial risk management and consultation; financial services, namely, electronic remote check deposit services; financial services, namely, issuing letters of credit and stand-by letters of credit; financial services, namely, wealth management services; fraud reimbursement services in the field of credit card purchases; government guaranteed loan services; home equity loans; individual retirement account services; insurance agency and brokerage; insurance agency in the field of home insurance, personal property insurance, liability insurance, life insurance, and disability insurance; Internet banking services; investment portfolio management; issuance of credit cards; issuing of debit cards; loan financing; loan origination services; lockbox processing services in the nature of safe deposit box services; merchant credit card payment processing services; money transfer services, namely, international wire transfer services; mortgage banking; mortgage loans; online banking and bill payment services; on-line banking services featuring electronic alerts that alert credit and debit card users when a single transaction exceeds a certain amount or when a fraudulent transaction has been made through the user's account; on-line banking services; online banking services accessible by means of downloadable mobile applications; operating a website featuring information in the banking and financial services fields; processing of credit card payments; processing of electronic wallet payments; providing financial advice via a website; providing financial and investment advisory and consultancy services; providing financial and investment information and news; providing information in the field of personal finance via a website; providing insurance information; providing point of sale debit and credit card transaction processing services to commercial business merchants; purchasing charge card and business credit card services, namely, charge card and credit card payment processing services; safe deposit box services; savings account services; servicing of customer installment loans; small business banking services |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Sunday, June 20, 2021 |
| Primary Code | 036 |
| First Use Anywhere Date | Wednesday, June 30, 2021 |
| First Use In Commerce Date | Wednesday, June 30, 2021 |
| Party Name | UMB FINANCIAL CORPORATION |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | Kansas City, MO 64106 |
| Party Name | Heartland Financial USA, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Dubuque, IA 52001 |
| Party Name | Heartland Financial USA, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Dubuque, IA 52001 |
| Party Name | Heartland Financial USA, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Dubuque, IA 52001 |
| Event Date | Event Description |
| Monday, March 22, 2021 | NEW APPLICATION ENTERED |
| Sunday, June 20, 2021 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, October 20, 2021 | ASSIGNED TO EXAMINER |
| Tuesday, October 26, 2021 | NOTIFICATION OF EXAMINER'S AMENDMENT/PRIORITY ACTION E-MAILED |
| Tuesday, October 26, 2021 | EXAMINERS AMENDMENT AND/OR PRIORITY ACTION - COMPLETED |
| Tuesday, October 26, 2021 | COMBINED EXAMINER'S AMENDMENT/PRIORITY ACTION AUTOMATIC ENTRY |
| Tuesday, October 26, 2021 | EXAMINER'S AMENDMENT/PRIORITY ACTION E-MAILED |
| Wednesday, October 27, 2021 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, October 27, 2021 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, October 27, 2021 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, October 28, 2021 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, November 10, 2021 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, November 30, 2021 | PUBLISHED FOR OPPOSITION |
| Tuesday, November 30, 2021 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, July 19, 2022 | TEAS STATEMENT OF USE RECEIVED |
| Saturday, August 6, 2022 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Tuesday, January 25, 2022 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, July 19, 2022 | USE AMENDMENT FILED |
| Monday, August 8, 2022 | STATEMENT OF USE PROCESSING COMPLETE |
| Monday, August 8, 2022 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Tuesday, August 9, 2022 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, September 13, 2022 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, September 13, 2022 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Monday, November 7, 2022 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Monday, November 7, 2022 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Monday, November 7, 2022 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Monday, November 7, 2022 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Monday, November 7, 2022 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Thursday, April 24, 2025 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, June 11, 2025 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Wednesday, June 11, 2025 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Wednesday, June 11, 2025 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, June 11, 2025 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Wednesday, June 11, 2025 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |