| Serial Number | 90587140 |
| Word Mark | HTLF |
| Filing Date | Thursday, March 18, 2021 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, September 13, 2022 |
| Registration Number | 6847991 |
| Registration Date | Tuesday, September 13, 2022 |
| Mark Drawing | 5 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | Tuesday, November 30, 2021 |
| Description of Mark | The mark consists of the capital letters "HTLF" in stylized block lettering. |
| Goods and Services | Arranging and conducting incentive reward programs to promote credit card use; acquisition and merger consultation; business and personal credit card incentive reward programs, namely, awarding points and rewards for credit card use; business management consulting; business organization consulting; business consulting in the fields of mergers and acquisitions, specialized industries, specialty manufacturing and distribution, information technology, applied technology, testing and monitoring, professional services, transportation, energy, food and beverage, healthcare, agriculture, education, nonprofits, and real estate; business risk management and consulting; holding company services performed for third parties, namely, business administration; credit card registration services |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Sunday, June 20, 2021 |
| Primary Code | 035 |
| First Use Anywhere Date | Thursday, September 30, 2021 |
| First Use In Commerce Date | Thursday, September 30, 2021 |
| Party Name | UMB FINANCIAL CORPORATION |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | Kansas City, MO 64106 |
| Party Name | Heartland Financial USA, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Dubuque, IA 52001 |
| Party Name | Heartland Financial USA, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Dubuque, IA 52001 |
| Party Name | Heartland Financial USA, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Dubuque, IA 52001 |
| Event Date | Event Description |
| Sunday, June 20, 2021 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, March 22, 2021 | NEW APPLICATION ENTERED |
| Wednesday, October 20, 2021 | ASSIGNED TO EXAMINER |
| Thursday, October 28, 2021 | EXAMINERS AMENDMENT -WRITTEN |
| Thursday, October 28, 2021 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, October 26, 2021 | TEAS VOLUNTARY AMENDMENT RECEIVED |
| Tuesday, October 26, 2021 | PRELIMINARY/VOLUNTARY AMENDMENT - ENTERED |
| Thursday, October 28, 2021 | EXAMINERS AMENDMENT E-MAILED |
| Thursday, October 28, 2021 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Thursday, October 28, 2021 | EXAMINER'S AMENDMENT ENTERED |
| Wednesday, November 10, 2021 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, November 30, 2021 | PUBLISHED FOR OPPOSITION |
| Tuesday, November 30, 2021 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, January 25, 2022 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, July 19, 2022 | TEAS STATEMENT OF USE RECEIVED |
| Saturday, August 6, 2022 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Monday, August 8, 2022 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Tuesday, July 19, 2022 | USE AMENDMENT FILED |
| Monday, August 8, 2022 | STATEMENT OF USE PROCESSING COMPLETE |
| Tuesday, August 9, 2022 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, September 13, 2022 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, September 13, 2022 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Monday, November 7, 2022 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Monday, November 7, 2022 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Monday, November 7, 2022 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Monday, November 7, 2022 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Monday, November 7, 2022 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Thursday, April 24, 2025 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, June 11, 2025 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, June 11, 2025 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Wednesday, June 11, 2025 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, June 11, 2025 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Wednesday, June 11, 2025 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |