| Serial Number | 97581874 |
| Word Mark | HOWGOOD |
| Filing Date | Wednesday, September 7, 2022 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, June 25, 2024 |
| Registration Number | 7424656 |
| Registration Date | Tuesday, June 25, 2024 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, April 9, 2024 |
| Goods and Services | Providing a website featuring blogs and non-downloadable publications in the nature of articles in the fields of regenerative agriculture, sustainable product development, food, beverages, ratings and product attribution, ingredient-level sustainability analysis, sustainability sales data, impact metric development, and business information |
| Description of Mark | The mark consists of, from left to right, a partial view of a sun flower, a stalk of corn, wheat, and leaves, over the wording "HowGood". |
| Goods and Services | Downloadable electronic publications in the nature of articles in the fields of regenerative agriculture, sustainable product development, food, beverages, ratings and product attribution, ingredient-level sustainability analysis, sustainability sales data, impact metric development, and business information |
| Pseudo Mark | HOW GOOD |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Business data analysis services relating to sustainable product development, ingredient, product, and portfolio-level impact assessment, and carbon footprint evaluations; providing business information relating to proprietary ratings and product attributions, sustainability sales support, and impact metric development |
| Goods and Services | Software as a service (SAAS) services featuring software for proprietary ratings and product attribution, ingredient-level sustainability analysis, sustainability sales data, and impact metric development; Software as a services (SAAS) services, namely, hosting software for use by others for proprietary ratings and product attribution, ingredient-level sustainability analysis, sustainability sales data, and impact metric development; Software as a service (SAAS) services featuring software for a data platform for food and personal care product sustainability; Providing on-line non-downloadable software for sustainable product development, ingredient, product, and portfolio-level impact assessment, and carbon footprint evaluations |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, September 27, 2023 |
| Primary Code | 009 |
| First Use Anywhere Date | Tuesday, January 1, 2013 |
| First Use In Commerce Date | Tuesday, January 1, 2013 |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Sunday, September 25, 2022 |
| Primary Code | 035 |
| First Use Anywhere Date | Sunday, March 1, 2015 |
| First Use In Commerce Date | Sunday, March 1, 2015 |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Sunday, September 25, 2022 |
| Primary Code | 041 |
| First Use Anywhere Date | Sunday, March 1, 2015 |
| First Use In Commerce Date | Sunday, March 1, 2015 |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Sunday, September 25, 2022 |
| Primary Code | 042 |
| First Use Anywhere Date | Sunday, March 1, 2015 |
| First Use In Commerce Date | Sunday, March 1, 2015 |
| Party Name | HowGood, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Stone Ridge, NY 12484 |
| Party Name | HowGood, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Stone Ridge, NY 12484 |
| Party Name | HowGood, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Stone Ridge, NY 12484 |
| Event Date | Event Description |
| Saturday, September 10, 2022 | NEW APPLICATION ENTERED |
| Sunday, September 25, 2022 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, September 27, 2022 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Wednesday, June 21, 2023 | ASSIGNED TO EXAMINER |
| Wednesday, June 28, 2023 | NON-FINAL ACTION WRITTEN |
| Wednesday, June 28, 2023 | NON-FINAL ACTION E-MAILED |
| Wednesday, June 28, 2023 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, September 27, 2023 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, September 27, 2023 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, September 27, 2023 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, January 4, 2024 | EXAMINERS AMENDMENT -WRITTEN |
| Thursday, January 4, 2024 | EXAMINERS AMENDMENT E-MAILED |
| Thursday, January 4, 2024 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Thursday, January 4, 2024 | EXAMINER'S AMENDMENT ENTERED |
| Thursday, January 4, 2024 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, January 23, 2024 | WITHDRAWN FROM PUB - OG REVIEW QUERY |
| Monday, March 4, 2024 | PREVIOUS ALLOWANCE COUNT WITHDRAWN |
| Tuesday, March 5, 2024 | EXAMINERS AMENDMENT -WRITTEN |
| Tuesday, March 5, 2024 | EXAMINERS AMENDMENT E-MAILED |
| Tuesday, March 5, 2024 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Tuesday, March 5, 2024 | EXAMINER'S AMENDMENT ENTERED |
| Tuesday, March 5, 2024 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, March 20, 2024 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, April 9, 2024 | PUBLISHED FOR OPPOSITION |
| Tuesday, April 9, 2024 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, June 25, 2024 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, June 25, 2024 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |