HOW YOU THINK IS MORE IMPORTANT THAN WHAT YOU KNOW Trademark

Trademark Overview


On Wednesday, August 21, 2024, a trademark application was filed for HOW YOU THINK IS MORE IMPORTANT THAN WHAT YOU KNOW with the United States Patent and Trademark Office. The USPTO has given the HOW YOU THINK IS MORE IMPORTANT THAN WHAT YOU KNOW trademark a serial number of 98709538. The federal status of this trademark filing is REGISTERED as of Tuesday, May 20, 2025. This trademark is owned by The Sparks Group, LLC. The HOW YOU THINK IS MORE IMPORTANT THAN WHAT YOU KNOW trademark is filed in the Advertising, Business and Retail Services and Education & Entertainment Services categories with the following description:

Arranging and conducting of business conferences in the field of leadership development and business management; Business education and training services, namely, developing customized leadership and executive development programs, providing executive coaching services, and providing business education programs to employees and executives; Business training in the field of leadership development, vertical development, and executive coaching; Education and entertainment services, namely, ongoing television public service announcements and ongoing television programs in the field of leadership development, vertical development, and business management; Educational and entertainment services, namely, providing motivational speaking services in the field of leadership development, vertical development, and business management; Leadership development training in the field of business management; Professional coaching services in the field of leadership development, vertical development, and...

Business consultation in the field of business leadership development and vertical development; Business consulting services in the field of organizational change management; Business consulting services in the field of business leadership development and business management; Business consulting services relating to the integration of the areas of business process technology, organizational learning, change management, and operational sustainability; Business management consulting, strategic planning and business advisory services provided to entrepreneurs and corporate teams; Business management and consultation in the field of executive and leadership development; Business strategic planning services; Providing organizational effectiveness consulting in the field of team building; Providing business management information in connection with consulting and advisory services in the field of strategic planning
how you think is more important than what you know

General Information


Serial Number98709538
Word MarkHOW YOU THINK IS MORE IMPORTANT THAN WHAT YOU KNOW
Filing DateWednesday, August 21, 2024
Status700 - REGISTERED
Status DateTuesday, May 20, 2025
Registration Number7800322
Registration DateTuesday, May 20, 2025
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, April 1, 2025

Trademark Statements


Goods and ServicesArranging and conducting of business conferences in the field of leadership development and business management; Business education and training services, namely, developing customized leadership and executive development programs, providing executive coaching services, and providing business education programs to employees and executives; Business training in the field of leadership development, vertical development, and executive coaching; Education and entertainment services, namely, ongoing television public service announcements and ongoing television programs in the field of leadership development, vertical development, and business management; Educational and entertainment services, namely, providing motivational speaking services in the field of leadership development, vertical development, and business management; Leadership development training in the field of business management; Professional coaching services in the field of leadership development, vertical development, and business management; Providing group coaching and in-person learning forums in the field of leadership development; Providing group training in the field of organizational effectiveness featuring team building activities
Goods and ServicesBusiness consultation in the field of business leadership development and vertical development; Business consulting services in the field of organizational change management; Business consulting services in the field of business leadership development and business management; Business consulting services relating to the integration of the areas of business process technology, organizational learning, change management, and operational sustainability; Business management consulting, strategic planning and business advisory services provided to entrepreneurs and corporate teams; Business management and consultation in the field of executive and leadership development; Business strategic planning services; Providing organizational effectiveness consulting in the field of team building; Providing business management information in connection with consulting and advisory services in the field of strategic planning

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateWednesday, August 21, 2024
Primary Code035
First Use Anywhere DateMonday, May 31, 2021
First Use In Commerce DateMonday, May 31, 2021

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateWednesday, August 21, 2024
Primary Code041
First Use Anywhere DateMonday, May 31, 2021
First Use In Commerce DateMonday, May 31, 2021

Trademark Owner History


Party NameThe Sparks Group, LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressCornelius, NC 28031

Party NameThe Sparks Group, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressCornelius, NC 28031

Party NameThe Sparks Group, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressCornelius, NC 28031

Trademark Events


Event DateEvent Description
Wednesday, August 21, 2024NEW APPLICATION ENTERED
Tuesday, March 4, 2025NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Wednesday, March 5, 2025ASSIGNED TO EXAMINER
Wednesday, March 5, 2025APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, March 26, 2025NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, April 1, 2025PUBLISHED FOR OPPOSITION
Tuesday, April 1, 2025OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, May 20, 2025REGISTERED-PRINCIPAL REGISTER
Tuesday, May 20, 2025NOTICE OF REGISTRATION CONFIRMATION EMAILED