HOW WE BAKE IT, MAKES IT BETTER Trademark

Trademark Overview


On Thursday, May 2, 2013, a trademark application was filed for HOW WE BAKE IT, MAKES IT BETTER with the United States Patent and Trademark Office. The USPTO has given the HOW WE BAKE IT, MAKES IT BETTER trademark a serial number of 85922068. The federal status of this trademark filing is ABANDONED - AFTER EX PARTE APPEAL as of Thursday, February 25, 2016. This trademark is owned by The Hillshire Brands Company. The HOW WE BAKE IT, MAKES IT BETTER trademark is filed in the Advertising, Business and Retail Services category with the following description:

Advertising, marketing and promotion services in the field of bakery goods
how we bake it, makes it better

General Information


Serial Number85922068
Word MarkHOW WE BAKE IT, MAKES IT BETTER
Filing DateThursday, May 2, 2013
Status603 - ABANDONED - AFTER EX PARTE APPEAL
Status DateThursday, February 25, 2016
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, October 8, 2013

Trademark Statements


Goods and ServicesAdvertising, marketing and promotion services in the field of bakery goods

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateThursday, May 9, 2013
Primary Code035
First Use Anywhere DateFriday, March 1, 2013
First Use In Commerce DateFriday, March 1, 2013

Trademark Owner History


Party NameThe Hillshire Brands Company
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressChicago, IL 60607

Party NameThe Hillshire Brands Company
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressChicago, IL 60607

Trademark Events


Event DateEvent Description
Monday, March 7, 2016ABANDONMENT NOTICE MAILED - AFTER EX PARTE APPEAL
Thursday, February 25, 2016ABANDONMENT - AFTER EX PARTE APPEAL
Thursday, February 25, 2016EXPARTE APPEAL TERMINATED
Friday, October 9, 2015EXPARTE APPEAL DSMSED - FAILURE TO FILE BRIEF
Tuesday, July 21, 2015NOTIFICATION OF ACTION DENYING REQ FOR RECON E-MAILED
Tuesday, July 21, 2015ACTION DENYING REQ FOR RECON E-MAILED
Tuesday, July 21, 2015SU - ACTION CONTINUING FINAL - WRITTEN
Thursday, July 16, 2015TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, July 16, 2015CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, July 9, 2015TEAS REQUEST FOR RECONSIDERATION RECEIVED
Thursday, July 9, 2015EX PARTE APPEAL-INSTITUTED
Thursday, July 9, 2015JURISDICTION RESTORED TO EXAMINING ATTORNEY
Thursday, July 9, 2015EXPARTE APPEAL RECEIVED AT TTAB
Monday, January 12, 2015NOTIFICATION OF FINAL REFUSAL EMAILED
Monday, January 12, 2015FINAL REFUSAL E-MAILED
Monday, January 12, 2015SU - FINAL REFUSAL - WRITTEN
Monday, January 5, 2015TEAS/EMAIL CORRESPONDENCE ENTERED
Monday, January 5, 2015CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, January 2, 2015ASSIGNED TO LIE
Thursday, December 18, 2014TEAS RESPONSE TO OFFICE ACTION RECEIVED
Monday, June 23, 2014NOTIFICATION OF NON-FINAL ACTION E-MAILED
Monday, June 23, 2014NON-FINAL ACTION E-MAILED
Monday, June 23, 2014SU - NON-FINAL ACTION - WRITTEN
Wednesday, June 18, 2014NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, June 17, 2014STATEMENT OF USE PROCESSING COMPLETE
Thursday, May 29, 2014USE AMENDMENT FILED
Tuesday, June 17, 2014EXTENSION 1 GRANTED
Thursday, May 29, 2014EXTENSION 1 FILED
Tuesday, June 17, 2014CASE ASSIGNED TO INTENT TO USE PARALEGAL
Thursday, May 29, 2014TEAS EXTENSION RECEIVED
Thursday, May 29, 2014TEAS STATEMENT OF USE RECEIVED
Tuesday, December 3, 2013NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, October 8, 2013OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, October 8, 2013PUBLISHED FOR OPPOSITION
Wednesday, September 18, 2013NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Monday, August 26, 2013APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, August 20, 2013ASSIGNED TO EXAMINER
Thursday, May 9, 2013NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM
Monday, May 6, 2013NEW APPLICATION ENTERED IN TRAM