| Serial Number | 87568401 |
| Word Mark | HOW REFRESHING |
| Filing Date | Monday, August 14, 2017 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, February 14, 2025 |
| Registration Number | 5528103 |
| Registration Date | Tuesday, July 31, 2018 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, May 15, 2018 |
| Goods and Services | Retail grocery store services |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, February 14, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | Tuesday, April 5, 2016 |
| First Use In Commerce Date | Tuesday, April 5, 2016 |
| Party Name | GUIDING STARS LICENSING COMPANY, LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | SCARBOROUGH, ME 04074 |
| Party Name | DZA Brands, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Salisbury, NC 28147 |
| Party Name | DZA Brands, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Salisbury, NC 28147 |
| Party Name | DZA Brands, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Salisbury, NC 28147 |
| Event Date | Event Description |
| Saturday, September 9, 2017 | PRIORITY ACTION WRITTEN |
| Thursday, August 17, 2017 | NEW APPLICATION ENTERED |
| Saturday, August 19, 2017 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, September 5, 2017 | ASSIGNED TO EXAMINER |
| Saturday, September 9, 2017 | NOTIFICATION OF PRIORITY ACTION E-MAILED |
| Saturday, September 9, 2017 | PRIORITY ACTION E-MAILED |
| Wednesday, March 7, 2018 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, March 7, 2018 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, March 7, 2018 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, April 25, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, May 15, 2018 | PUBLISHED FOR OPPOSITION |
| Tuesday, May 15, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, July 31, 2018 | REGISTERED-PRINCIPAL REGISTER |
| Thursday, April 12, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, June 3, 2020 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, October 19, 2021 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, October 19, 2021 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Tuesday, October 19, 2021 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Monday, July 31, 2023 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, February 14, 2025 | CANCELLED SEC. 8 (6-YR) |