HOW MONEY WORKS Trademark
Trademark Overview
On Friday, February 14, 2025, a trademark application was filed for HOW MONEY WORKS with the United States Patent and Trademark Office. The USPTO has given the HOW MONEY WORKS trademark a serial number of 99041821. The federal status of this trademark filing is NON-FINAL ACTION - MAILED as of Tuesday, July 29, 2025. This trademark is owned by Primerica, Inc.. The HOW MONEY WORKS trademark is filed in the Computer & Software Products & Electrical & Scientific Products, Paper & Printed Material Products, Insurance & Financial Services, and Education & Entertainment Services categories with the following description:
A series of printed books, articles, and pamphlets in the fields of financial education, management of finances, financial literacy, money management, debt, life insurance, retirement, taxes, home ownership, financial savings, and investments
Downloadable electronic publications in the nature of books, articles, brochures, and pamphlets in the fields of financial education, management of finances, financial literacy, money management, debt, life insurance, retirement, taxes, home ownership, financial savings, and investments; downloadable educational media, namely, video recordings, multimedia files in the fields of financial education and management of finances
Educational services, namely, providing seminars, classes, workshops, and training in the fields of finance, management of finances, financial literacy, money management, debt, life insurance, retirement, taxes, home ownership, financial savings, and investments and distribution of educational materials in connection therewith; providing information in the field of finance, management of finances, financial literacy, money management, debt, life insurance, retirement, taxes, home ownership, financial savings, and investments; educational and entertainment services, namely a continuing program about financial education accessible via video or a website; production and distribution of videos in the field of financial education, financial literacy, money management, debt, life insurance, retirement, taxes, home ownership, financial savings, and investments
Providing a website featuring educational information in the fields of finance, management of finances, financial literacy, money management, debt, life insurance, retirement, taxes, home ownership, financial savings, and investments
General Information
| Serial Number | 99041821 |
| Word Mark | HOW MONEY WORKS |
| Filing Date | Friday, February 14, 2025 |
| Status | 641 - NON-FINAL ACTION - MAILED |
| Status Date | Tuesday, July 29, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Goods and Services | A series of printed books, articles, and pamphlets in the fields of financial education, management of finances, financial literacy, money management, debt, life insurance, retirement, taxes, home ownership, financial savings, and investments |
| Description of Mark | The mark consists of the stylized wording "HOW MONEY WORKS". |
| Goods and Services | Downloadable electronic publications in the nature of books, articles, brochures, and pamphlets in the fields of financial education, management of finances, financial literacy, money management, debt, life insurance, retirement, taxes, home ownership, financial savings, and investments; downloadable educational media, namely, video recordings, multimedia files in the fields of financial education and management of finances |
| Goods and Services | Educational services, namely, providing seminars, classes, workshops, and training in the fields of finance, management of finances, financial literacy, money management, debt, life insurance, retirement, taxes, home ownership, financial savings, and investments and distribution of educational materials in connection therewith; providing information in the field of finance, management of finances, financial literacy, money management, debt, life insurance, retirement, taxes, home ownership, financial savings, and investments; educational and entertainment services, namely a continuing program about financial education accessible via video or a website; production and distribution of videos in the field of financial education, financial literacy, money management, debt, life insurance, retirement, taxes, home ownership, financial savings, and investments |
| Goods and Services | Providing a website featuring educational information in the fields of finance, management of finances, financial literacy, money management, debt, life insurance, retirement, taxes, home ownership, financial savings, and investments |
Classification Information
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, February 14, 2025 |
| Primary Code | 009 |
| First Use Anywhere Date | Sunday, May 21, 2023 |
| First Use In Commerce Date | Sunday, May 21, 2023 |
| International Class | 016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks. |
| US Class Codes | 002, 005, 022, 023, 029, 037, 038, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, February 14, 2025 |
| Primary Code | 016 |
| First Use Anywhere Date | Sunday, May 21, 2023 |
| First Use In Commerce Date | Sunday, May 21, 2023 |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, February 14, 2025 |
| Primary Code | 036 |
| First Use Anywhere Date | Sunday, May 21, 2023 |
| First Use In Commerce Date | Sunday, May 21, 2023 |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, February 14, 2025 |
| Primary Code | 041 |
| First Use Anywhere Date | Sunday, May 21, 2023 |
| First Use In Commerce Date | Sunday, May 21, 2023 |
Trademark Owner History
| Party Name | Primerica, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Duluth, GA 30099 |
Trademark Events
| Event Date | Event Description |
| Friday, February 14, 2025 | NEW APPLICATION ENTERED |
| Friday, February 14, 2025 | APPLICATION FILING RECEIPT MAILED |
| Wednesday, July 16, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, July 16, 2025 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Tuesday, July 22, 2025 | ASSIGNED TO EXAMINER |
| Tuesday, July 29, 2025 | NON-FINAL ACTION WRITTEN |
| Tuesday, July 29, 2025 | NON-FINAL ACTION E-MAILED |
| Tuesday, July 29, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, October 20, 2025 | APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED |
| Monday, October 20, 2025 | APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED |
