HOW I LOOK Trademark

Trademark Overview


On Friday, April 3, 2009, a trademark application was filed for HOW I LOOK with the United States Patent and Trademark Office. The USPTO has given the HOW I LOOK trademark a serial number of 77706552. The federal status of this trademark filing is REGISTERED AND RENEWED as of Friday, April 2, 2021. This trademark is owned by Duane Reade International, Inc.. The HOW I LOOK trademark is filed in the Advertising, Business and Retail Services category with the following description:

Retail store [ and online retail store ] services featuring cosmetics, skincare products, health and beauty products, health and beauty aids, retail store [ and online retail store ] services featuring a wide variety of consumer goods; retail store [ and online retail store ] services featuring a wide variety of consumer goods of others; retail [ and online retail ] variety stores; retail [ and online retail ] supermarkets
how i look

General Information


Serial Number77706552
Word MarkHOW I LOOK
Filing DateFriday, April 3, 2009
Status800 - REGISTERED AND RENEWED
Status DateFriday, April 2, 2021
Registration Number3894622
Registration DateTuesday, December 21, 2010
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, August 4, 2009

Trademark Statements


Goods and ServicesRetail store [ and online retail store ] services featuring cosmetics, skincare products, health and beauty products, health and beauty aids, retail store [ and online retail store ] services featuring a wide variety of consumer goods; retail store [ and online retail store ] services featuring a wide variety of consumer goods of others; retail [ and online retail ] variety stores; retail [ and online retail ] supermarkets

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateTuesday, April 7, 2009
Primary Code035
First Use Anywhere DateSaturday, December 6, 2008
First Use In Commerce DateSaturday, December 6, 2008

Trademark Owner History


Party NameDUANE READE
Party Type31 - New Owner After Registration
Legal Entity Type99 - Other
AddressDEERFIELD, IL 60015

Party NameDuane Reade International, LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressNew York, NY 10001

Party NameDuane Reade International, LLC
Party Type21 - New Owner After Publication
Legal Entity Type16 - Limited Liability Company
AddressNew York, NY 10001

Party NameDuane Reade International, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressNew York, NY 10001

Party NameDuane Reade International, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressNew York, NY 10001

Trademark Events


Event DateEvent Description
Thursday, February 22, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, February 22, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, February 22, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, April 2, 2021NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Friday, April 2, 2021REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Friday, April 2, 2021REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Friday, April 2, 2021CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Friday, December 18, 2020TEAS SECTION 8 & 9 RECEIVED
Saturday, December 21, 2019COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Wednesday, August 23, 2017AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Thursday, February 9, 2017NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Thursday, February 9, 2017REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Thursday, February 9, 2017CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Thursday, December 1, 2016TEAS SECTION 8 & 15 RECEIVED
Tuesday, December 21, 2010REGISTERED-PRINCIPAL REGISTER
Friday, November 19, 2010NOTICE OF ACCEPTANCE OF STATEMENT OF USE MAILED
Thursday, November 18, 2010LAW OFFICE REGISTRATION REVIEW COMPLETED
Thursday, November 18, 2010ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Friday, October 29, 2010NOTICE OF APPROVAL OF EXTENSION REQUEST MAILED
Thursday, October 28, 2010STATEMENT OF USE PROCESSING COMPLETE
Thursday, October 14, 2010USE AMENDMENT FILED
Thursday, October 28, 2010SOU EXTENSION 2 GRANTED
Thursday, October 14, 2010SOU EXTENSION 2 FILED
Thursday, October 28, 2010FAX RECEIVED
Tuesday, October 19, 2010ITU OFFICE ACTION ISSUED FOR STATEMENT OF USE
Thursday, October 14, 2010TEAS STATEMENT OF USE RECEIVED
Thursday, October 14, 2010SOU TEAS EXTENSION RECEIVED
Tuesday, June 1, 2010ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, June 1, 2010TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, May 14, 2010NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Thursday, May 13, 2010SOU EXTENSION 1 GRANTED
Monday, April 26, 2010SOU EXTENSION 1 FILED
Thursday, May 13, 2010CASE ASSIGNED TO INTENT TO USE PARALEGAL
Monday, April 26, 2010SOU TEAS EXTENSION RECEIVED
Tuesday, October 27, 2009NOA MAILED - SOU REQUIRED FROM APPLICANT
Wednesday, August 5, 2009ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Tuesday, August 4, 2009PUBLISHED FOR OPPOSITION
Wednesday, July 15, 2009NOTICE OF PUBLICATION
Thursday, July 2, 2009LAW OFFICE PUBLICATION REVIEW COMPLETED
Thursday, July 2, 2009ASSIGNED TO LIE
Thursday, June 25, 2009APPROVED FOR PUB - PRINCIPAL REGISTER
Monday, June 22, 2009ASSIGNED TO EXAMINER
Tuesday, April 7, 2009NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, April 7, 2009NEW APPLICATION ENTERED