HOW BRANDS TAKE SHAPE Trademark

Trademark Overview


On Tuesday, November 20, 2007, a trademark application was filed for HOW BRANDS TAKE SHAPE with the United States Patent and Trademark Office. The USPTO has given the HOW BRANDS TAKE SHAPE trademark a serial number of 77333725. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, May 5, 2017. This trademark is owned by MeadWestvaco Corporation. The HOW BRANDS TAKE SHAPE trademark is filed in the Paper & Printed Material Products and Furniture Products categories with the following description:

Paper; Paperboard; Printing paper; Corrugated board and paper containers; blanks of paper and paperboard for packages and containers; Cardboard packaging; Paperboard containers in the nature of merchandise packaging for cosmetics, personal care and pharmaceutical products, and for food and beverages; Blister-type packaging of paper and plastic, namely, blister cards and blister packs

Plastic containers for merchandise packaging for cosmetics, personal care and pharmaceutical products, and for food and beverages
how brands take shape

General Information


Serial Number77333725
Word MarkHOW BRANDS TAKE SHAPE
Filing DateTuesday, November 20, 2007
Status710 - CANCELLED - SECTION 8
Status DateFriday, May 5, 2017
Registration Number3854184
Registration DateTuesday, September 28, 2010
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, June 10, 2008

Trademark Statements


Goods and ServicesPaper; Paperboard; Printing paper; Corrugated board and paper containers; blanks of paper and paperboard for packages and containers; Cardboard packaging; Paperboard containers in the nature of merchandise packaging for cosmetics, personal care and pharmaceutical products, and for food and beverages; Blister-type packaging of paper and plastic, namely, blister cards and blister packs
Goods and ServicesPlastic containers for merchandise packaging for cosmetics, personal care and pharmaceutical products, and for food and beverages

Classification Information


International Class016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks.
US Class Codes002, 005, 022, 023, 029, 037, 038, 050
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, May 5, 2017
Primary Code016
First Use Anywhere DateThursday, May 20, 2010
First Use In Commerce DateThursday, May 20, 2010

International Class020 - Furniture, mirrors, picture frames; goods (not included in other classes) of wood, cork, reed, cane, wicker, horn, bone, ivory, whalebone, shell, amber, mother-of-pearl, meerschaum and substitutes for all these materials, or of plastics.
US Class Codes002, 013, 022, 025, 032, 050
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, May 5, 2017
Primary Code020
First Use Anywhere DateMonday, February 8, 2010
First Use In Commerce DateMonday, February 8, 2010

Trademark Owner History


Party NameMeadWestvaco Corporation
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressRichmond, VA 232190501

Party NameMeadWestvaco Corporation
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressRichmond, VA 232190501

Party NameMeadWestvaco Corporation
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressGlen Allen, VA 23060

Trademark Events


Event DateEvent Description
Friday, May 5, 2017CANCELLED SEC. 8 (6-YR)
Monday, September 28, 2015COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Tuesday, April 15, 2014TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, September 28, 2010REGISTERED-PRINCIPAL REGISTER
Tuesday, August 24, 2010NOTICE OF ACCEPTANCE OF STATEMENT OF USE MAILED
Monday, August 23, 2010LAW OFFICE REGISTRATION REVIEW COMPLETED
Sunday, August 22, 2010ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Thursday, August 19, 2010STATEMENT OF USE PROCESSING COMPLETE
Wednesday, August 11, 2010USE AMENDMENT FILED
Wednesday, August 11, 2010TEAS STATEMENT OF USE RECEIVED
Saturday, March 6, 2010EXTENSION 3 GRANTED
Tuesday, March 2, 2010EXTENSION 3 FILED
Tuesday, March 2, 2010TEAS EXTENSION RECEIVED
Wednesday, September 16, 2009EXTENSION 2 GRANTED
Friday, August 21, 2009EXTENSION 2 FILED
Wednesday, September 16, 2009CASE ASSIGNED TO INTENT TO USE PARALEGAL
Friday, August 21, 2009TEAS EXTENSION RECEIVED
Monday, March 2, 2009EXTENSION 1 GRANTED
Monday, March 2, 2009EXTENSION 1 FILED
Monday, March 2, 2009TEAS EXTENSION RECEIVED
Tuesday, September 2, 2008NOA MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, June 10, 2008PUBLISHED FOR OPPOSITION
Wednesday, May 21, 2008NOTICE OF PUBLICATION
Monday, May 5, 2008EXAMINERS AMENDMENT MAILED
Friday, May 2, 2008LAW OFFICE PUBLICATION REVIEW COMPLETED
Friday, May 2, 2008ASSIGNED TO LIE
Friday, May 2, 2008APPROVED FOR PUB - PRINCIPAL REGISTER
Friday, May 2, 2008EXAMINER'S AMENDMENT ENTERED
Friday, May 2, 2008EXAMINERS AMENDMENT -WRITTEN
Wednesday, April 30, 2008TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, April 30, 2008CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, April 30, 2008TEAS RESPONSE TO OFFICE ACTION RECEIVED
Tuesday, February 12, 2008NON-FINAL ACTION MAILED
Monday, February 11, 2008NON-FINAL ACTION WRITTEN
Friday, February 8, 2008ASSIGNED TO EXAMINER
Monday, November 26, 2007NEW APPLICATION ENTERED IN TRAM