| Serial Number | 88734191 |
| Word Mark | HOW BRANDS ARE BORN |
| Filing Date | Thursday, December 19, 2019 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, December 1, 2020 |
| Registration Number | 6212766 |
| Registration Date | Tuesday, December 1, 2020 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, April 28, 2020 |
| Goods and Services | Entertainment services, namely, multimedia program series in the fields of personal and professional development, entertainment, technology, social-media, sports, fashion, beauty, culture, business, and wellness distributed via various platforms across multiple forms of transmission media; Providing a website featuring non-downloadable videos, photos, and audio recordings in the fields of personal and professional development, entertainment, technology, social-media, sports, fashion, beauty, culture, business, and wellness |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Saturday, December 28, 2019 |
| Primary Code | 041 |
| First Use Anywhere Date | Thursday, February 6, 2020 |
| First Use In Commerce Date | Thursday, February 6, 2020 |
| Party Name | ORIGINAL STORIES MEDIA, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | LOS ANGELES, CA 90045 |
| Party Name | ORIGINAL STORIES MEDIA, LLC |
| Party Type | 21 - New Owner After Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | LOS ANGELES, CA 90045 |
| Party Name | Luminate Media, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Los Angeles, CA 90066 |
| Party Name | Luminate Media, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Los Angeles, CA 90066 |
| Event Date | Event Description |
| Monday, December 23, 2019 | NEW APPLICATION ENTERED |
| Saturday, December 28, 2019 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, March 17, 2020 | ASSIGNED TO EXAMINER |
| Thursday, March 19, 2020 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, April 8, 2020 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, April 28, 2020 | PUBLISHED FOR OPPOSITION |
| Tuesday, April 28, 2020 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, June 23, 2020 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, October 13, 2020 | TEAS STATEMENT OF USE RECEIVED |
| Wednesday, October 21, 2020 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Thursday, October 29, 2020 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Tuesday, October 13, 2020 | USE AMENDMENT FILED |
| Thursday, October 29, 2020 | STATEMENT OF USE PROCESSING COMPLETE |
| Thursday, October 29, 2020 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Friday, October 30, 2020 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, December 1, 2020 | REGISTERED-PRINCIPAL REGISTER |
| Friday, October 20, 2023 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Friday, October 20, 2023 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Friday, October 20, 2023 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Monday, December 1, 2025 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |