HOUSTON'S PEOPLE, NOT JUST PRODUCTS. Trademark
Trademark Overview
On Wednesday, October 29, 2025, a trademark application was filed for HOUSTON'S PEOPLE, NOT JUST PRODUCTS. with the United States Patent and Trademark Office. The USPTO has given the HOUSTON'S PEOPLE, NOT JUST PRODUCTS. trademark a serial number of 99469693. The federal status of this trademark filing is REGISTERED as of Tuesday, June 2, 2026. This trademark is owned by Houston's Inc.. The HOUSTON'S PEOPLE, NOT JUST PRODUCTS. trademark is filed in the Advertising, Business and Retail Services category with the following description:
Distributorships in the field of restaurant, kitchen, hospitality and bar supplies, equipment and furnishings, all provided to commercial establishments; Mail order catalog services featuring restaurant, kitchen, hospitality and bar supplies, equipment and furnishings, all provided to commercial establishments
General Information
| Serial Number | 99469693 |
| Word Mark | HOUSTON'S PEOPLE, NOT JUST PRODUCTS. |
| Filing Date | Wednesday, October 29, 2025 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, June 2, 2026 |
| Registration Number | 8281894 |
| Registration Date | Tuesday, June 2, 2026 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, April 14, 2026 |
Trademark Statements
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Pseudo Mark | HOUSTONS PEOPLE NOT JUST PRODUCTS |
| Goods and Services | Distributorships in the field of restaurant, kitchen, hospitality and bar supplies, equipment and furnishings, all provided to commercial establishments; Mail order catalog services featuring restaurant, kitchen, hospitality and bar supplies, equipment and furnishings, all provided to commercial establishments |
| Description of Mark | The mark consists of the phrase "HOUSTON'S" appearing over the phrase "PEOPLE, NOT JUST PRODUCTS.", with a stylized depiction of two overlapping arrows appearing to the upper left of the mark. |
Classification Information
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, October 29, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | Friday, May 4, 2012 |
| First Use In Commerce Date | Friday, May 4, 2012 |
Trademark Owner History
| Party Name | Houston's Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Wilsonville, OR 97070
US |
| Party Name | Houston's Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Wilsonville, OR 97070
US |
| Party Name | Houston's Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Wilsonville, OR 97070
US |
Trademark Events
| Event Date | Event Description |
| Wednesday, October 29, 2025 | NEW APPLICATION ENTERED |
| Wednesday, October 29, 2025 | APPLICATION FILING RECEIPT MAILED |
| Wednesday, March 11, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, March 11, 2026 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Friday, March 13, 2026 | ASSIGNED TO EXAMINER |
| Friday, March 20, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, April 8, 2026 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, April 14, 2026 | PUBLISHED FOR OPPOSITION |
| Tuesday, April 14, 2026 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, June 2, 2026 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, June 2, 2026 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
