| Serial Number | 86006555 |
| Word Mark | HOUSEHOLDING |
| Filing Date | Wednesday, July 10, 2013 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Wednesday, July 3, 2024 |
| Registration Number | 4509783 |
| Registration Date | Tuesday, April 8, 2014 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, January 21, 2014 |
| Pseudo Mark | HOUSE HOLDING |
| Goods and Services | Advertising, marketing and direct marketing services that target multiple devices within the same residence that are connected to the Internet, telecommunications networks, wireless communication networks, information services networks and data networks, including televisions, mobile phones, smartphones, computing devices, personal computers, laptop computers, mobile electronic devices, tablet computers, electronic devices and personal digital assistants (PDAs); advertising and marketing services that target multiple consumers in the same residence by using information available over the Internet, telecommunications networks, wireless communication networks, information services networks, data networks and social networks; advertising and marketing services that target multiple consumers in the same residence by using Internet Protocol (IP) address information, geolocation information, Internet service provider (ISP) information, demographic information, frequency capping and consumer behavior information; collection, analysis and reporting of metric and analytic data for others with respect to advertisements targeted to devices which are connected to the Internet, telecommunications networks, wireless communication networks, information services networks and data networks, including televisions, mobile phones, smartphones, computing devices, personal computers, laptop computers, mobile electronic devices, tablet computers, electronic devices and personal digital assistants (PDAs); track and report on advertisements and marketing efforts of others; advertising and marketing consultancy, namely, analysis of the effectiveness of advertising on Internet-connected televisions, mobile phones, smartphones, computing devices, personal computers, laptop computers, mobile electronic devices, tablet computers, electronic devices and personal digital assistants (PDAs) |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, July 18, 2013 |
| Primary Code | 035 |
| First Use Anywhere Date | Monday, September 24, 2012 |
| First Use In Commerce Date | Monday, September 24, 2012 |
| Party Name | VIANT TECHNOLOGY LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | IRVINE, CA 92612 |
| Party Name | Specific Media LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | IRVINE, CA 92614 |
| Party Name | Specific Media LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | IRVINE, CA 92614 |
| Party Name | Specific Media LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | IRVINE, CA 92614 |
| Event Date | Event Description |
| Saturday, July 13, 2013 | NEW APPLICATION ENTERED |
| Thursday, July 18, 2013 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, July 19, 2013 | NOTICE OF PSEUDO MARK E-MAILED |
| Wednesday, September 11, 2013 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Tuesday, October 22, 2013 | ASSIGNED TO EXAMINER |
| Friday, November 22, 2013 | EXAMINER'S AMENDMENT ENTERED |
| Monday, October 28, 2013 | NON-FINAL ACTION WRITTEN |
| Monday, October 28, 2013 | NON-FINAL ACTION E-MAILED |
| Monday, October 28, 2013 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, November 22, 2013 | EXAMINERS AMENDMENT -WRITTEN |
| Friday, November 22, 2013 | EXAMINERS AMENDMENT E-MAILED |
| Friday, November 22, 2013 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Friday, November 22, 2013 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, January 1, 2014 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, January 21, 2014 | PUBLISHED FOR OPPOSITION |
| Tuesday, January 21, 2014 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, April 8, 2014 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, March 1, 2017 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, March 15, 2017 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Wednesday, December 18, 2013 | ASSIGNED TO LIE |
| Thursday, December 19, 2013 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Friday, January 24, 2014 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Friday, January 24, 2014 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Monday, April 8, 2019 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Thursday, December 3, 2020 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Wednesday, November 6, 2019 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Friday, October 2, 2020 | TEAS SECTION 8 RECEIVED |
| Thursday, December 3, 2020 | REGISTERED - SEC. 8 (6-YR) ACCEPTED |
| Tuesday, October 26, 2021 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Thursday, December 3, 2020 | NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED |
| Tuesday, October 26, 2021 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, October 26, 2021 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Tuesday, October 26, 2021 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, October 26, 2021 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Saturday, April 8, 2023 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Friday, April 5, 2024 | TEAS SECTION 8 & 9 RECEIVED |
| Wednesday, July 3, 2024 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Wednesday, July 3, 2024 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Wednesday, July 3, 2024 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Wednesday, July 3, 2024 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |