HOUSEHOLD ID Trademark

Trademark Overview


On Friday, February 9, 2024, a trademark application was filed for HOUSEHOLD ID with the United States Patent and Trademark Office. The USPTO has given the HOUSEHOLD ID trademark a serial number of 98399630. The federal status of this trademark filing is NON-FINAL ACTION - MAILED as of Friday, September 6, 2024. This trademark is owned by Viant Technology LLC. The HOUSEHOLD ID trademark is filed in the Advertising, Business and Retail Services, Communication Services, Computer & Software Products & Electrical & Scientific Products, and Computer & Software Services & Scientific Services categories with the following description:

Downloadable documents, reports, messages, graphics, images, audio, videos, electronic media, and data relating to advertisements, advertising, marketing, data analytics, data flow, workflow, consumer relations, consumer activity, consumer experience, advertising metrics, analytics and research, and business

Telecommunications services, namely, electronic, electric, or digital transmission of data, messages, graphics, images, audio, video, advertising, information, and electronic media; providing access to computerized databases and advertising networks; electronic transmission and streaming of data and audio, video, audiovisual, and digital media content

Track and report on advertisements and marketing efforts of others; advertising, consumer relationship management, and marketing consultancy; tracking, reporting and analysis of the effectiveness of advertising; evaluate placement criteria for advertisements for others; evaluate potential advertising placements for others; preparing and placing advertisements for others; collection and analysis of metric data for others with respect to advertisements; provide verification services related to advertising placements on communications networks, the Internet, in mobile and computer applications, in electronic media, and on devices; providing advertising information via a website and mobile, computer, and other connected device applications; promoting the goods and services of others; business administration and management services in the field of advertising, consumer engagement, consumer relationship management, social media, marketing, and entertainment; statistical and predictive evalua...

Providing temporary use of non-downloadable computer software to create, develop and modify video and media content, data and information for use in advertising; providing temporary use of non-downloadable computer software for onboarding and linking offline data for purposes of advertising, marketing and consumer relationship management; providing temporary use of non-downloadable software for rendering Internet marketing and advertising media formats and software for managing, tracking and evaluating media planning, and media buying; software development for advertising, marketing, and consumer relationship management and related applications; providing a website featuring technology that enables users to upload, encode and distribute video advertisements and advertisements; design, development and installation of software to allow advertisements to be placed on computers, tablets, smartphones, televisions and connected devices; computer services, namely, creating indexes of informat...
household id

General Information


Serial Number98399630
Word MarkHOUSEHOLD ID
Filing DateFriday, February 9, 2024
Status641 - NON-FINAL ACTION - MAILED
Status DateFriday, September 6, 2024
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Goods and ServicesDownloadable documents, reports, messages, graphics, images, audio, videos, electronic media, and data relating to advertisements, advertising, marketing, data analytics, data flow, workflow, consumer relations, consumer activity, consumer experience, advertising metrics, analytics and research, and business
Goods and ServicesTelecommunications services, namely, electronic, electric, or digital transmission of data, messages, graphics, images, audio, video, advertising, information, and electronic media; providing access to computerized databases and advertising networks; electronic transmission and streaming of data and audio, video, audiovisual, and digital media content
Goods and ServicesTrack and report on advertisements and marketing efforts of others; advertising, consumer relationship management, and marketing consultancy; tracking, reporting and analysis of the effectiveness of advertising; evaluate placement criteria for advertisements for others; evaluate potential advertising placements for others; preparing and placing advertisements for others; collection and analysis of metric data for others with respect to advertisements; provide verification services related to advertising placements on communications networks, the Internet, in mobile and computer applications, in electronic media, and on devices; providing advertising information via a website and mobile, computer, and other connected device applications; promoting the goods and services of others; business administration and management services in the field of advertising, consumer engagement, consumer relationship management, social media, marketing, and entertainment; statistical and predictive evaluations of marketing and advertising data; compiling and systematization of data into computer databases; advertisement bidding services; advertising, marketing, and promotion services; targeted marketing services, data analytics, and predictive analytics; ad serving; media planning and buying; online, mobile, television, radio, film, print, billboard, kiosk, digital display unit, and electronic media and communication advertising services; provision and rental of advertising space; provision and rental of advertising space online, in communications networks, mobile applications, on television, on radio, in film, in print, and on billboards, kiosks, and digital display units; advertising matching services for connecting advertisers with advertising space; design, development, compilation, creation, production, dissemination, analysis, and management of advertising matter and advertising campaigns; advertising analysis, consultation, planning, and research; preparing business and advertising reports; collection and analysis of business, advertising and consumer activity, relationship and experience data; consulting in the field of advertising; web traffic optimization; business research services; business data analytics and predictive analytics services; compiling and analyzing statistics, data and other sources of information for business purposes; analysis of market research data and statistics; data and database management services; consumer relationship services; market research services; advertising services; dissemination of advertisements; providing a searchable database and data sets featuring business, advertising, advertisement, consumer, business, and market information; inventory management; development of marketing strategies, concepts and tactics, namely, audience development and brand awareness; marketing services in the field of conversion rate optimization (CRO)
Goods and ServicesProviding temporary use of non-downloadable computer software to create, develop and modify video and media content, data and information for use in advertising; providing temporary use of non-downloadable computer software for onboarding and linking offline data for purposes of advertising, marketing and consumer relationship management; providing temporary use of non-downloadable software for rendering Internet marketing and advertising media formats and software for managing, tracking and evaluating media planning, and media buying; software development for advertising, marketing, and consumer relationship management and related applications; providing a website featuring technology that enables users to upload, encode and distribute video advertisements and advertisements; design, development and installation of software to allow advertisements to be placed on computers, tablets, smartphones, televisions and connected devices; computer services, namely, creating indexes of information; application service provider (ASP) and platform as a service (PAAS) featuring software that enables users to evaluate advertising placements, that tracks and reports on advertisements and marketing efforts, and that provides analytics, predictive analytics, optimization strategies, verification and quality metrics related to advertising; platform as a service (PAAS) featuring computer software platforms for use in internet, mobile or digital advertising that allow advertisers to reach audiences and enable network operators to create revenue streams from display, video, and lead generation advertisements; providing non-downloadable software for creation, management, and analysis of advertising campaigns and creative, direct buying and selling of advertising space, and purchase and sale of advertising space; design and development of computer software for use in digital advertising; providing non-downloadable software for accessing, viewing, searching, providing, submitting, receiving, collecting, compiling, creating, managing, transferring, storing, tracking, reporting, analyzing, extracting, distributing, automating, processing, collaborating on, and publishing data, images, documents, and information relating to advertising, advertisements, business intelligence, consumer relationship, marketing, data analytics, predictive analytics, data flow, workflow, consumer activity, consumer experience; providing non-downloadable software using artificial intelligence and machine learning for accessing, viewing, searching, providing, submitting, receiving, collecting, compiling, creating, managing, transferring, storing, tracking, reporting, analyzing, extracting, distributing, automating, processing, collaborating on, and publishing data, images, documents, and information relating to advertising, advertisements, business intelligence, consumer relationship, marketing, data analytics, predictive analytics, data flow, workflow, consumer activity, consumer experience; providing non-downloadable software for buying, selling, offering for sale, or renting advertisements or advertising space; providing non-downloadable software using artificial intelligence and machine learning for buying, selling, offering for sale, or renting advertisements or advertising space; providing non-downloadable software for the creation, execution, analysis, and optimization of advertising and advertising campaigns; providing non-downloadable software using artificial intelligence and machine learning for the creation, execution, analysis, and optimization of advertising and advertising campaigns; providing non-downloadable software for collecting, analyzing, and optimizing the value and return on investment of advertising and advertisements; providing non-downloadable software using artificial intelligence and machine learning for collecting, analyzing, and optimizing the value and return on investment of advertising and advertisements; electronic collection, monitoring, and analysis of personal or device interaction, location, traffic, interest, habit, demographic, click-through, purchasing, lifestyle, behavior, and other personalized data and information, audience insights, and audience segmentation; non-downloadable documents, videos, data, media, and reports relating to advertisements, advertising, marketing, data analytics, data flow, workflow, consumer relations, consumer activity, consumer experience, advertising metrics, analytics and research, and business; consulting services in the field of graphic design of advertisements; software as a service (SAAS) featuring software that enables users to evaluate advertising placements, that tracks and reports on advertisements and marketing efforts of its users and others, and that provides analytics, predictive analytics, optimization strategies, verification and quality metrics related to advertising on the Internet, on websites, in mobile and computer applications, and on connected devices; software as a service (SAAS) featuring computer software platforms for use in internet, mobile or digital advertising that allow advertisers to reach audiences and enable network operators to create revenue streams from display, video, and lead generation advertisements on their networks; electronic storage of electronic media, namely, images, text, video, and audio data; platform as a service (PAAS), featuring software that delivers targeted advertising content based on certain attributes of the consumer or device receiving the content; providing non-downloadable software for managing, displaying, monetizing, buying, selling, trading, transferring, clearing, confirming, and authenticating downloadable messages, graphics, images, audio, videos, and electronic media authenticated by blockchain tokens, digital tokens, and non-fungible tokens; providing non-downloadable software using artificial intelligence for machine learning; research in the field of artificial intelligence; providing non-downloadable software for autonomous advertising

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateFriday, February 9, 2024
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class038 - Services allowing people to communicate with another by a sensory means.
US Class Codes100, 101, 104
Class Status Code6 - Active
Class Status DateFriday, February 9, 2024
Primary Code038
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateFriday, February 9, 2024
Primary Code009
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateFriday, February 9, 2024
Primary Code042
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameViant Technology LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressIrvine, CA 92612

Trademark Events


Event DateEvent Description
Friday, February 9, 2024NEW APPLICATION ENTERED
Sunday, June 9, 2024NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Wednesday, September 4, 2024ASSIGNED TO EXAMINER
Friday, September 6, 2024NOTIFICATION OF NON-FINAL ACTION E-MAILED
Friday, September 6, 2024NON-FINAL ACTION E-MAILED
Friday, September 6, 2024NON-FINAL ACTION WRITTEN