HOUSE OF DICE Trademark

Trademark Overview


On Thursday, January 15, 2026, a trademark application was filed for HOUSE OF DICE with the United States Patent and Trademark Office. The USPTO has given the HOUSE OF DICE trademark a serial number of 99596399. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Thursday, January 15, 2026. This trademark is owned by Genting Leisure Limited. The HOUSE OF DICE trademark is filed in the Computer & Software Products & Electrical & Scientific Products, Education & Entertainment Services, and Restaurant & Hotel Services categories with the following description:

Magnetically encoded gift cards; Downloadable printable electronic gift cards; Magnetic coded cards for use with customer loyalty program; Encoded smart cards containing programming used for customer loyalty program; Encoded electronic chip cards for use with customer loyalty program; Downloadable digital image files of loyalty cards; Magnetic coded cards for use with customer rewards program; Encoded smart cards containing programming used for customer rewards program; Encoded electronic chip cards for use with customer rewards program; Downloadable digital image files of rewards cards; Downloadable software in the nature of a mobile application for use with customer loyalty and rewards programs; Downloadable software in the nature of a mobile application for making reservations; all of the aforementioned goods relating to a casino-themed entertainment experience; none of the aforesaid being mobile gambling games and applications

Organisation of games; Organization of entertainment exhibition events; Entertainment services in the nature of production of interactive and immersive casino-themed events and activities; Organization of entertainment events in the nature of interactive and immersive casino-themed events and activities; Conducting of entertainment events in the nature of interactive and immersive casino-themed events and activities; Amusement arcade services; Recreational services in the nature of participating in interactive and immersive casino-themed events and activities; Entertainment services, namely, arranging and conducting of competitions in the field of casino-themed games and entertainment; Arranging of contests featuring casino-themed games; Arranging, organizing, conducting, and hosting social entertainment events; Gaming services in the nature of providing casino-themed games and electronic casino-themed games; Providing facilities for recreational activities, namely, interactive and imm...

Providing food and drink; Restaurant services; Bar services; Cafe services; Snack bar services; Providing general purpose facilities for social functions; Restaurant and bar information services
house of dice

General Information


Serial Number99596399
Word MarkHOUSE OF DICE
Filing DateThursday, January 15, 2026
Status630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER
Status DateThursday, January 15, 2026
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Goods and ServicesMagnetically encoded gift cards; Downloadable printable electronic gift cards; Magnetic coded cards for use with customer loyalty program; Encoded smart cards containing programming used for customer loyalty program; Encoded electronic chip cards for use with customer loyalty program; Downloadable digital image files of loyalty cards; Magnetic coded cards for use with customer rewards program; Encoded smart cards containing programming used for customer rewards program; Encoded electronic chip cards for use with customer rewards program; Downloadable digital image files of rewards cards; Downloadable software in the nature of a mobile application for use with customer loyalty and rewards programs; Downloadable software in the nature of a mobile application for making reservations; all of the aforementioned goods relating to a casino-themed entertainment experience; none of the aforesaid being mobile gambling games and applications
Indication of Colors claimedThe color(s) white, black, and tan is/are claimed as a feature of the mark.
Goods and ServicesOrganisation of games; Organization of entertainment exhibition events; Entertainment services in the nature of production of interactive and immersive casino-themed events and activities; Organization of entertainment events in the nature of interactive and immersive casino-themed events and activities; Conducting of entertainment events in the nature of interactive and immersive casino-themed events and activities; Amusement arcade services; Recreational services in the nature of participating in interactive and immersive casino-themed events and activities; Entertainment services, namely, arranging and conducting of competitions in the field of casino-themed games and entertainment; Arranging of contests featuring casino-themed games; Arranging, organizing, conducting, and hosting social entertainment events; Gaming services in the nature of providing casino-themed games and electronic casino-themed games; Providing facilities for recreational activities, namely, interactive and immersive casino-themed events and activities; Providing amusement facilities; Providing recreation facilities; Providing facilities for recreational activities, namely, playing casino-themed games; Providing facilities for playing electronic casino-themed games; Providing facilities for recreational activities, namely, private and corporate group recreation events; Providing information in the field of entertainment; all of the aforementioned services relating to a casino-themed entertainment experience; none of the aforesaid being the provision of mobile gambling games and applications
Description of MarkThe mark consists of the stylized wording “HOUSE OF" in white above the stylized wording “DICE” in black. A white design consisting of lines radiating upward appears above the wording, with a white design consisting of two overlapping dice below the wording, all set against a rounded diamond design in tan.
Goods and ServicesProviding food and drink; Restaurant services; Bar services; Cafe services; Snack bar services; Providing general purpose facilities for social functions; Restaurant and bar information services

Classification Information


International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateThursday, January 15, 2026
Primary Code009
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateThursday, January 15, 2026
Primary Code041
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class043 - Services for providing food and drink; temporary accommodations.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateThursday, January 15, 2026
Primary Code043
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameGenting Leisure Limited
Party Type10 - Original Applicant
Legal Entity Type24 - NOT AVAILABLE
AddressBirmingham B7 5SA
GB

Trademark Events


Event DateEvent Description
Thursday, January 15, 2026NEW APPLICATION ENTERED
Thursday, January 15, 2026APPLICATION FILING RECEIPT MAILED
Wednesday, January 21, 2026TEAS VOLUNTARY AMENDMENT RECEIVED
Wednesday, January 21, 2026TEAS AMENDMENT ENTERED BEFORE ATTORNEY ASSIGNED