HOUSE OF BRANDS Trademark

Trademark Overview


On Monday, March 23, 2026, a trademark application was filed for HOUSE OF BRANDS with the United States Patent and Trademark Office. The USPTO has given the HOUSE OF BRANDS trademark a serial number of 99718754. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Monday, March 23, 2026. This trademark is owned by Breitling S.A.. The HOUSE OF BRANDS trademark is filed in the Jewelry Products, Advertising, Business and Retail Services, and Construction & Repair Services categories with the following description:

Construction, repair, servicing and maintenance of timepieces and jewelry products; polishing of timepieces and jewelry articles; leather care, cleaning and repair

Presentation of timepieces and jewelry products on all communication media for retail sale; online ectronic advertising; providing information and advice to consumers concerning clocks and watches and jewelry and articles to be sold online; retail sale services featuring jewelry and timepieces, via global computer networks, by catalog, by mail and via other electronic means; customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes; membership club services in the nature of providing discounts to members of night clubs and restaurants; retail services in relation to goods and virtual goods, namely, horological and chronometric instruments and parts thereof, watches, time pieces, precious metals and their alloys, jewelry, virtual precious and semi-precious stones, non-medicated cosmetics and toiletry preparations, non-medicated dentifrices, perfumery and essential oils, scented water and fragrances, bleaching preparations and other sub...

Precious metals and their alloys and goods made of these materials or coated therewith included in this class, namely, watch cases, keyrings, watch parts, jewelry, precious stones, time pieces and chronometric instruments; jewelry, namely, cuff links, bracelets, charms, brooches, chains, necklaces, tie pins, ornamental pins, pins (jewelry); horological and chronometric instruments, namely, chronometers, chronographs, clocks, watches, wall clocks, alarm clocks; parts and accessories for timepieces, namely, hands (clock and watch-making), anchors (clock and watch-making), pendulums (clock and watch-making), barrels (clock and watch-making), watch cases, watchband buckles, watch bands, dials (clock and watch-making), watch chains, watch crowns, watch clasps, movements for timepieces, watch winders, watch glasses; watch springs, boxes, cases and presentation cases for timepieces and jewelry, cases of precious metal; apparatus for sporting timing; sports watches; cases for clocks and watche...
house of brands

General Information


Serial Number99718754
Word MarkHOUSE OF BRANDS
Filing DateMonday, March 23, 2026
Status630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER
Status DateMonday, March 23, 2026
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Goods and ServicesConstruction, repair, servicing and maintenance of timepieces and jewelry products; polishing of timepieces and jewelry articles; leather care, cleaning and repair
Goods and ServicesPresentation of timepieces and jewelry products on all communication media for retail sale; online ectronic advertising; providing information and advice to consumers concerning clocks and watches and jewelry and articles to be sold online; retail sale services featuring jewelry and timepieces, via global computer networks, by catalog, by mail and via other electronic means; customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes; membership club services in the nature of providing discounts to members of night clubs and restaurants; retail services in relation to goods and virtual goods, namely, horological and chronometric instruments and parts thereof, watches, time pieces, precious metals and their alloys, jewelry, virtual precious and semi-precious stones, non-medicated cosmetics and toiletry preparations, non-medicated dentifrices, perfumery and essential oils, scented water and fragrances, bleaching preparations and other substances for laundry use, cleaning, polishing, scouring and abrasive preparations, hygiene and beauty care utensils, stickers and temporary tattoos, paper and cardboard, printed matter and printed publications, bookbinding material, photographs, writing instruments, stationery and office requisites (except furniture), drawing materials and materials for artists, paintbrushes, instructional and teaching materials, plastic sheets and bags for wrapping and packaging, bags, leather and imitation leather goods, animal skins and hides, luggage and carrying bags, umbrellas and parasols, walking sticks, whips, harness and saddlery, accessories for animals (collars, leashes, clothing), household or kitchen utensils and containers, cookware and tableware (except forks, knives and spoons), articles for cleaning purposes, unworked or semi-worked glass (except building glass), glassware, porcelain and earthenware drinking vessels, furniture, textiles, eyewear, eyeglasses and sunglasses,; smart watches, cash registers, calculating devices, computers and computer peripheral devices, diving suits and divers' masks, ear plugs and nose clips for divers and swimmers, gloves for divers, breathing apparatus for underwater swimming, fire-extinguishing apparatus, clothing, footwear, headwear, belts, neckties, gloves, hosiery, scarves and shawls, furs, coffee and artificial coffee, tea, cocoa and chocolate, preparations made from cereals, edible ices, sweeteners, salt, sweets and candy, biscuits, decorations, fruit beverages and fruit juices, syrups and other preparations for making non-alcoholic beverages, mineral and aerated waters, non-alcoholic beverages, beers and alcohol-free beer, non-alcoholic cocktails, alcoholic beverages (except beer), alcoholic preparations for making beverages, aperitifs, liqueur, wine, alcoholic essences and extracts, digesters (liqueurs and spirits), cocktails, rice alcohol, rum, sake, vodka, whisky, gin
Goods and ServicesPrecious metals and their alloys and goods made of these materials or coated therewith included in this class, namely, watch cases, keyrings, watch parts, jewelry, precious stones, time pieces and chronometric instruments; jewelry, namely, cuff links, bracelets, charms, brooches, chains, necklaces, tie pins, ornamental pins, pins (jewelry); horological and chronometric instruments, namely, chronometers, chronographs, clocks, watches, wall clocks, alarm clocks; parts and accessories for timepieces, namely, hands (clock and watch-making), anchors (clock and watch-making), pendulums (clock and watch-making), barrels (clock and watch-making), watch cases, watchband buckles, watch bands, dials (clock and watch-making), watch chains, watch crowns, watch clasps, movements for timepieces, watch winders, watch glasses; watch springs, boxes, cases and presentation cases for timepieces and jewelry, cases of precious metal; apparatus for sporting timing; sports watches; cases for clocks and watches; electronic watches

Classification Information


International Class014 - Precious metals and their alloys and goods in precious metals or coated therewith, not included in other classes; jewelry, precious stones; horological and chronometric instruments.
US Class Codes002, 027, 028, 050
Class Status Code6 - Active
Class Status DateMonday, March 23, 2026
Primary Code014
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateMonday, March 23, 2026
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class037 - Building construction; repair; installation services.
US Class Codes100, 103, 106
Class Status Code6 - Active
Class Status DateMonday, March 23, 2026
Primary Code037
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameBreitling S.A.
Party Type10 - Original Applicant
Legal Entity Type33 - NOT AVAILABLE
AddressGrenchen CH-2540
CH

Trademark Events


Event DateEvent Description
Monday, March 23, 2026NEW APPLICATION ENTERED
Monday, March 23, 2026APPLICATION FILING RECEIPT MAILED
Monday, March 23, 2026NEW APPLICATION OFFICE SUPPLIED DATA ENTERED