| Serial Number | 85278759 |
| Word Mark | HOUSE ADVANTAGE |
| Filing Date | Monday, March 28, 2011 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, July 14, 2023 |
| Registration Number | 4266468 |
| Registration Date | Tuesday, January 1, 2013 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, October 16, 2012 |
| Description of Mark | The mark consists of a round mark with the four card suits in each quadrant, surrounded by text "HOUSE ADVANTAGE" and a series of two lines of dots; heart in upper left, club in upper right, spade in lower left, diamond in lower right. |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Business consulting services for gaming industry in the areas of strategic business technology planning, marketing technology feasibility studies, economic analysis, business compliance and management audits, market analysis and business due diligence; casino business development in the field of marketing and technology; business audits and investigations in the field of casino financial and currency transaction reporting; business consulting in the field of casino marketing and loyalty system branding, namely, creating customer loyalty marketing programs for others; casino business marketing project management; providing business marketing intelligence services for casino industry; casino business development services for others in the field of customer centric technology products used in the support of gaming companies |
| Goods and Services | Development of technology related products for use in support and operation of casino gaming properties, focused in the field of customer loyalty marketing programs for the gaming industry |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, July 14, 2023 |
| Primary Code | 035 |
| First Use Anywhere Date | Monday, November 1, 2004 |
| First Use In Commerce Date | Monday, November 1, 2004 |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, July 14, 2023 |
| Primary Code | 042 |
| First Use Anywhere Date | Monday, November 1, 2004 |
| First Use In Commerce Date | Monday, November 1, 2004 |
| Party Name | SG GAMING, INC. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | LAS VEGAS, NV 89119 |
| Party Name | House Advantage, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Las Vegas, NV 891444348 |
| Party Name | House Advantage, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Las Vegas, NV 891444348 |
| Party Name | House Advantage, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Las Vegas, NV 891444348 |
| Event Date | Event Description |
| Friday, July 14, 2023 | CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9 |
| Wednesday, December 7, 2022 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Saturday, January 1, 2022 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Monday, April 8, 2019 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Monday, April 8, 2019 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Thursday, January 31, 2019 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Thursday, January 31, 2019 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Thursday, January 31, 2019 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Thursday, January 3, 2019 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Thursday, January 3, 2019 | TEAS SECTION 8 & 15 RECEIVED |
| Monday, January 1, 2018 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Thursday, October 19, 2017 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, February 7, 2017 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Tuesday, February 7, 2017 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, January 1, 2013 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, October 16, 2012 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, October 16, 2012 | PUBLISHED FOR OPPOSITION |
| Wednesday, September 26, 2012 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Thursday, September 13, 2012 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Thursday, September 13, 2012 | ASSIGNED TO LIE |
| Thursday, September 13, 2012 | ASSIGNED TO LIE |
| Thursday, September 13, 2012 | ASSIGNED TO LIE |
| Monday, September 3, 2012 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, September 3, 2012 | EXAMINER'S AMENDMENT ENTERED |
| Monday, September 3, 2012 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Monday, September 3, 2012 | EXAMINERS AMENDMENT E-MAILED |
| Monday, September 3, 2012 | EXAMINERS AMENDMENT -WRITTEN |
| Friday, August 10, 2012 | NOTIFICATION OF SUBSEQUENT FINAL EMAILED |
| Friday, August 10, 2012 | CONTINUATION OF FINAL REFUSAL E-MAILED |
| Friday, August 10, 2012 | ACTION CONTINUING A FINAL - COMPLETED |
| Tuesday, July 17, 2012 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, July 17, 2012 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, July 17, 2012 | TEAS REQUEST FOR RECONSIDERATION RECEIVED |
| Tuesday, January 17, 2012 | NOTIFICATION OF FINAL REFUSAL EMAILED |
| Tuesday, January 17, 2012 | FINAL REFUSAL E-MAILED |
| Tuesday, January 17, 2012 | FINAL REFUSAL WRITTEN |
| Friday, December 23, 2011 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, December 22, 2011 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, December 22, 2011 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, December 22, 2011 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, June 29, 2011 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, June 29, 2011 | NON-FINAL ACTION E-MAILED |
| Wednesday, June 29, 2011 | NON-FINAL ACTION WRITTEN |
| Friday, June 24, 2011 | ASSIGNED TO EXAMINER |
| Friday, April 1, 2011 | NOTICE OF DESIGN SEARCH CODE MAILED |
| Thursday, March 31, 2011 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, March 31, 2011 | NEW APPLICATION ENTERED |