| Serial Number | 77746293 |
| Word Mark | HOT WHEELS BATTLE FORCE 5 |
| Filing Date | Thursday, May 28, 2009 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, December 15, 2017 |
| Registration Number | 3956437 |
| Registration Date | Tuesday, May 10, 2011 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, February 22, 2011 |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Description of Mark | The mark consists of the words "HOT WHEELS" inside of a flame, which sits atop a box which contains the stylized wording "BATTLE FORCE" which is above the number "5" that is inside a triangle shape with a honeycomb design within it. |
| Goods and Services | ENTERTAINMENT SERVICES, NAMELY, THE PRODUCTION OF AN ANIMATED TELEVISION SERIES; EDUCATIONAL AND ENTERTAINMENT SERVICES IN THE NAME OF A WEBSITE THAT FEATURES GAMES, PRODUCT TRIVIA GAMES AND PLAY ACTIVITIES INTENDED FOR CONSUMERS OF ALL AGES |
| Pseudo Mark | HOT WHEELS BATTLE FORCE FIVE |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, December 15, 2017 |
| Primary Code | 041 |
| First Use Anywhere Date | Thursday, December 31, 2009 |
| First Use In Commerce Date | Thursday, December 31, 2009 |
| Party Name | MATTEL, INC. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | EL SEGUNDO, CA 90245 |
| Party Name | MATTEL, INC. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | EL SEGUNDO, CA 90245 |
| Party Name | MATTEL, INC. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | EL SEGUNDO, CA 90245 |
| Event Date | Event Description |
| Friday, December 15, 2017 | CANCELLED SEC. 8 (6-YR) |
| Tuesday, May 10, 2011 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, February 22, 2011 | PUBLISHED FOR OPPOSITION |
| Wednesday, February 2, 2011 | NOTICE OF PUBLICATION |
| Saturday, January 15, 2011 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Saturday, January 15, 2011 | ASSIGNED TO LIE |
| Monday, December 20, 2010 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, December 15, 2010 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, December 15, 2010 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, December 15, 2010 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, July 28, 2010 | NON-FINAL ACTION MAILED |
| Wednesday, July 28, 2010 | NOTICE OF ACCEPTANCE OF AMENDMENT TO ALLEGE USE MAILED |
| Tuesday, July 27, 2010 | NON-FINAL ACTION WRITTEN |
| Tuesday, July 27, 2010 | USE AMENDMENT ACCEPTED |
| Thursday, July 1, 2010 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, July 1, 2010 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, July 1, 2010 | TEAS REQUEST FOR RECONSIDERATION RECEIVED |
| Thursday, July 1, 2010 | AMENDMENT TO USE PROCESSING COMPLETE |
| Thursday, July 1, 2010 | USE AMENDMENT FILED |
| Wednesday, June 30, 2010 | TEAS AMENDMENT OF USE RECEIVED |
| Friday, March 19, 2010 | FINAL REFUSAL MAILED |
| Friday, March 19, 2010 | FINAL REFUSAL WRITTEN |
| Thursday, February 25, 2010 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, February 25, 2010 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, February 25, 2010 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, August 31, 2009 | NON-FINAL ACTION MAILED |
| Saturday, August 29, 2009 | NON-FINAL ACTION WRITTEN |
| Friday, August 28, 2009 | ASSIGNED TO EXAMINER |
| Tuesday, June 2, 2009 | NOTICE OF DESIGN SEARCH CODE MAILED |
| Monday, June 1, 2009 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Monday, June 1, 2009 | NEW APPLICATION ENTERED IN TRAM |