HOT 'N NOW Trademark

Trademark Overview


On Thursday, May 8, 2025, a trademark application was filed for HOT 'N NOW with the United States Patent and Trademark Office. The USPTO has given the HOT 'N NOW trademark a serial number of 99176022. The federal status of this trademark filing is PUBLICATION/ISSUE REVIEW COMPLETE as of Wednesday, October 15, 2025. This trademark is owned by HNN Holdings LLC. The HOT 'N NOW trademark is filed in the Clothing & Apparel Products, Advertising, Business and Retail Services, Paper & Printed Material Products, Houseware & Glass Products, and Restaurant & Hotel Services categories with the following description:

Stickers; Bumper stickers; Decals; Paper notebooks; Blank journals for writing; Writing implements

Shirts and short-sleeved shirts; Tee shirts; Sleeved jackets; Hats; Sweatshirts; Scarves

Franchise services, namely, offering business management assistance in the establishment and operation of restaurants

Mugs; Drinkware; Water bottles sold empty; Dishes; Plates; Bowls

Fast-food restaurants
hot 'n now

General Information


Serial Number99176022
Word MarkHOT 'N NOW
Filing DateThursday, May 8, 2025
Status681 - PUBLICATION/ISSUE REVIEW COMPLETE
Status DateWednesday, October 15, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, November 4, 2025

Trademark Statements


Description of MarkThe mark consists of the words "HOT 'N NOW" appearing in a stylized red font. This wording is all positioned to the right of a purple shaded square featuring a stylized yellow lightning bolt inside.  The color white represents background, outlining, shading, and/or transparent area and is not part of the mark.
Goods and ServicesStickers; Bumper stickers; Decals; Paper notebooks; Blank journals for writing; Writing implements
Pseudo MarkHOT AND NOW
Goods and ServicesShirts and short-sleeved shirts; Tee shirts; Sleeved jackets; Hats; Sweatshirts; Scarves
Indication of Colors claimedThe color(s) purple, red, and yellow is/are claimed as a feature of the mark.
Goods and ServicesFranchise services, namely, offering business management assistance in the establishment and operation of restaurants
NOT AVAILABLE"HOT" in International Class 043
Goods and ServicesMugs; Drinkware; Water bottles sold empty; Dishes; Plates; Bowls
Goods and ServicesFast-food restaurants

Classification Information


International Class025 - Clothing, footwear, headgear.
US Class Codes022, 039
Class Status Code6 - Active
Class Status DateThursday, May 8, 2025
Primary Code025
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateThursday, May 8, 2025
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks.
US Class Codes002, 005, 022, 023, 029, 037, 038, 050
Class Status Code6 - Active
Class Status DateThursday, May 8, 2025
Primary Code016
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class021 - Household or kitchen utensils and containers; combs and sponges; brushes (except paint brushes); brush-making materials; articles for cleaning purposes; steel-wool; unworked or semi-worked glass (except glass used in building); glassware, porcelain and earthenware not included in other classes.
US Class Codes002, 013, 023, 029, 030, 033, 040, 050
Class Status Code6 - Active
Class Status DateThursday, May 8, 2025
Primary Code021
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class043 - Services for providing food and drink; temporary accommodations.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateThursday, May 8, 2025
Primary Code043
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameHNN Holdings LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressGrand Rapids, MI 49503

Trademark Events


Event DateEvent Description
Thursday, May 8, 2025NEW APPLICATION ENTERED
Wednesday, September 24, 2025ASSIGNED TO EXAMINER
Thursday, October 2, 2025EXAMINERS AMENDMENT -WRITTEN
Thursday, May 8, 2025APPLICATION FILING RECEIPT MAILED
Wednesday, September 17, 2025NOTICE OF DESIGN SEARCH CODE E-MAILED
Wednesday, September 17, 2025NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Thursday, October 2, 2025NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Thursday, October 2, 2025EXAMINERS AMENDMENT E-MAILED
Thursday, October 2, 2025EXAMINER'S AMENDMENT ENTERED
Friday, October 3, 2025APPROVED FOR PUB - PRINCIPAL REGISTER