HOT 'N NOW Trademark

Trademark Overview


On Thursday, May 8, 2025, a trademark application was filed for HOT 'N NOW with the United States Patent and Trademark Office. The USPTO has given the HOT 'N NOW trademark a serial number of 99175966. The federal status of this trademark filing is PUBLISHED FOR OPPOSITION as of Tuesday, November 4, 2025. This trademark is owned by HNN Holdings LLC. The HOT 'N NOW trademark is filed in the Paper & Printed Material Products, Houseware & Glass Products, Clothing & Apparel Products, Advertising, Business and Retail Services, and Restaurant & Hotel Services categories with the following description:

Franchise services, namely, offering business management assistance in the establishment and operation of restaurants

Fast-food restaurants

Shirts and short-sleeved shirts; Tee shirts; Sleeved jackets; Hats; Sweatshirts; Scarves

Mugs; Drinkware; Water bottles sold empty; Dishes; Plates; Bowls

Stickers; Bumper stickers; Decals; Paper notebooks; Blank journals for writing; Writing implements
hot 'n now

General Information


Serial Number99175966
Word MarkHOT 'N NOW
Filing DateThursday, May 8, 2025
Status686 - PUBLISHED FOR OPPOSITION
Status DateTuesday, November 4, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, November 4, 2025

Trademark Statements


Goods and ServicesFranchise services, namely, offering business management assistance in the establishment and operation of restaurants
Goods and ServicesFast-food restaurants
Goods and ServicesShirts and short-sleeved shirts; Tee shirts; Sleeved jackets; Hats; Sweatshirts; Scarves
Description of MarkThe mark consists of the words "HOT 'N NOW" appearing in a stylized red font, wherein "HOT 'N" appears above "NOW." This wording is all positioned below a purple shaded square featuring a stylized yellow lightning bolt inside. The color white represents background, outlining, shading, and/or transparent area and is not part of the mark.
NOT AVAILABLE"HOT" in International Class 043
Goods and ServicesMugs; Drinkware; Water bottles sold empty; Dishes; Plates; Bowls
Goods and ServicesStickers; Bumper stickers; Decals; Paper notebooks; Blank journals for writing; Writing implements
Pseudo MarkHOT AND NOW
Indication of Colors claimedThe color(s) purple, red, and yellow is/are claimed as a feature of the mark.

Classification Information


International Class016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks.
US Class Codes002, 005, 022, 023, 029, 037, 038, 050
Class Status Code6 - Active
Class Status DateThursday, May 8, 2025
Primary Code016
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class021 - Household or kitchen utensils and containers; combs and sponges; brushes (except paint brushes); brush-making materials; articles for cleaning purposes; steel-wool; unworked or semi-worked glass (except glass used in building); glassware, porcelain and earthenware not included in other classes.
US Class Codes002, 013, 023, 029, 030, 033, 040, 050
Class Status Code6 - Active
Class Status DateThursday, May 8, 2025
Primary Code021
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class025 - Clothing, footwear, headgear.
US Class Codes022, 039
Class Status Code6 - Active
Class Status DateThursday, May 8, 2025
Primary Code025
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateThursday, May 8, 2025
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class043 - Services for providing food and drink; temporary accommodations.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateThursday, May 8, 2025
Primary Code043
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameHNN Holdings LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressGrand Rapids, MI 49503

Party NameHNN Holdings LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressGrand Rapids, MI 49503

Trademark Events


Event DateEvent Description
Thursday, May 8, 2025NEW APPLICATION ENTERED
Thursday, May 8, 2025APPLICATION FILING RECEIPT MAILED
Wednesday, September 17, 2025NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Wednesday, September 17, 2025NOTICE OF DESIGN SEARCH CODE E-MAILED
Wednesday, September 24, 2025ASSIGNED TO EXAMINER
Thursday, October 2, 2025EXAMINERS AMENDMENT -WRITTEN
Thursday, October 2, 2025EXAMINERS AMENDMENT E-MAILED
Thursday, October 2, 2025NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Thursday, October 2, 2025EXAMINER'S AMENDMENT ENTERED
Friday, October 3, 2025APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, October 29, 2025NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, November 4, 2025PUBLISHED FOR OPPOSITION
Tuesday, November 4, 2025OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED