HORSESHOE BAY RESORT TEXAS LAKE & HILL COUNTRY Trademark
Trademark Overview
On Tuesday, January 20, 2026, a trademark application was filed for HORSESHOE BAY RESORT TEXAS LAKE & HILL COUNTRY with the United States Patent and Trademark Office. The USPTO has given the HORSESHOE BAY RESORT TEXAS LAKE & HILL COUNTRY trademark a serial number of 99604421. The federal status of this trademark filing is NON-FINAL ACTION - MAILED as of Wednesday, May 27, 2026. This trademark is owned by Horseshoe Bay Resort Destinations, LLC. The HORSESHOE BAY RESORT TEXAS LAKE & HILL COUNTRY trademark is filed in the Toys & Sporting Goods Products, Advertising, Business and Retail Services, Transportation & Storage Services, and Restaurant & Hotel Services categories with the following description:
arranging and conducting marketing promotional events for others; organization of fairs and exhibitions for business and advertising purposes; providing a live forum for companies to showcase, display, demonstrate and promote new and innovative ideas, products and services in the convention/meeting management arena
Swim Floats for recreational use, water skis; cases for Tennis Balls; Racket Cases for Tennis; Rackets for Tennis; Covers for Golf Clubs; Golf Bags; Golf Balls; Flying Disc; Beach balls
Hotel accommodation services; Restaurant, bar and catering services; coffeehouse and snack-bar services; providing conference, exhibition and meeting facilities; providing hotel accommodations; rental of beach chairs, towels and umbrellas for recreational use
Coordinating travel arrangements for individuals and for groups; boat chartering; boat storage; boat transport; boathouse services; airport services; air transport; airplane chartering; marina services; leasing of boat slips; organization of trips; rental of Boats
General Information
| Serial Number | 99604421 |
| Word Mark | HORSESHOE BAY RESORT TEXAS LAKE & HILL COUNTRY |
| Filing Date | Tuesday, January 20, 2026 |
| Status | 641 - NON-FINAL ACTION - MAILED |
| Status Date | Wednesday, May 27, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | arranging and conducting marketing promotional events for others; organization of fairs and exhibitions for business and advertising purposes; providing a live forum for companies to showcase, display, demonstrate and promote new and innovative ideas, products and services in the convention/meeting management arena |
| Pseudo Mark | HORSESHOE BAY RESORT TEXAS LAKE AND HILL COUNTRY |
| Description of Mark | The mark consists of a fanciful design of a sailboat within a horseshoe. Underneath the design are the words "HORSESHOE BAY RESORT" in bold letters. Underneath the words "HORSESHOE BAY RESORT are the words "TEXAS LAKE & HILL COUNTRY". |
| Goods and Services | Swim Floats for recreational use, water skis; cases for Tennis Balls; Racket Cases for Tennis; Rackets for Tennis; Covers for Golf Clubs; Golf Bags; Golf Balls; Flying Disc; Beach balls |
| Goods and Services | Hotel accommodation services; Restaurant, bar and catering services; coffeehouse and snack-bar services; providing conference, exhibition and meeting facilities; providing hotel accommodations; rental of beach chairs, towels and umbrellas for recreational use |
| Goods and Services | Coordinating travel arrangements for individuals and for groups; boat chartering; boat storage; boat transport; boathouse services; airport services; air transport; airplane chartering; marina services; leasing of boat slips; organization of trips; rental of Boats |
Classification Information
| International Class | 028 - Games and playthings; gymnastic and sporting articles not included in other classes; decorations for Christmas trees. |
| US Class Codes | 022, 023, 038, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, January 20, 2026 |
| Primary Code | 028 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, January 20, 2026 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 039 - Transport; packaging and storage of goods; travel arrangement. |
| US Class Codes | 100, 105 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, January 20, 2026 |
| Primary Code | 039 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 043 - Services for providing food and drink; temporary accommodations. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, January 20, 2026 |
| Primary Code | 043 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Horseshoe Bay Resort Destinations, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Horseshoe Bay, TX 78657
US |
Trademark Events
| Event Date | Event Description |
| Tuesday, January 20, 2026 | NEW APPLICATION ENTERED |
| Tuesday, January 20, 2026 | APPLICATION FILING RECEIPT MAILED |
| Wednesday, May 13, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, May 13, 2026 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Wednesday, May 13, 2026 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Monday, May 18, 2026 | ASSIGNED TO EXAMINER |
| Wednesday, May 27, 2026 | NON-FINAL ACTION WRITTEN |
| Wednesday, May 27, 2026 | NON-FINAL ACTION E-MAILED |
| Wednesday, May 27, 2026 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
