| Serial Number | 87846620 |
| Word Mark | HOORAY HEROES |
| Filing Date | Friday, March 23, 2018 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, July 11, 2025 |
| Registration Number | 5645375 |
| Registration Date | Tuesday, January 1, 2019 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, August 14, 2018 |
| Goods and Services | Publication of books; Publishing of books, e-books, audio books, music and illustrations |
| Description of Mark | The mark consists of four elements, each on top of other, where at the bottom is drawing of an open book, above it is a word "HEROES", above latter is a word "HOORAY", and at the top is drawing of a curved bookmark, all in red color on white background. |
| Goods and Services | Audio books in the nature of children fiction ; Downloadable e-books in the field of children fiction |
| Goods and Services | Books in the field of children fiction; Baby books; Birthday books; Children's books; Children's activity books; Children's interactive educational books; Fiction books on a variety of topics; Picture books; Printed books in the field of children fiction; Story books |
| Indication of Colors claimed | The color(s) red and white is/are claimed as a feature of the mark. |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Saturday, July 12, 2025 |
| Primary Code | 009 |
| First Use Anywhere Date | Thursday, March 1, 2018 |
| First Use In Commerce Date | Sunday, April 15, 2018 |
| International Class | 016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks. |
| US Class Codes | 002, 005, 022, 023, 029, 037, 038, 050 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Saturday, July 12, 2025 |
| Primary Code | 016 |
| First Use Anywhere Date | Thursday, March 1, 2018 |
| First Use In Commerce Date | Sunday, April 15, 2018 |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Saturday, July 12, 2025 |
| Primary Code | 041 |
| First Use Anywhere Date | Thursday, March 1, 2018 |
| First Use In Commerce Date | Sunday, April 15, 2018 |
| Party Name | Hooray Studios, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Wakefield, MA 01880 |
| Party Name | Hooray Studios, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Wakefield, MA 01880 |
| Party Name | Hooray Studios, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Wakefield, MA 01880 |
| Event Date | Event Description |
| Thursday, March 29, 2018 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, March 30, 2018 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Monday, July 9, 2018 | ASSIGNED TO EXAMINER |
| Thursday, July 12, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, August 14, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, March 27, 2018 | NEW APPLICATION ENTERED |
| Wednesday, July 25, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, August 14, 2018 | PUBLISHED FOR OPPOSITION |
| Tuesday, October 9, 2018 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, October 30, 2018 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, October 30, 2018 | USE AMENDMENT FILED |
| Tuesday, November 20, 2018 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Tuesday, November 20, 2018 | STATEMENT OF USE PROCESSING COMPLETE |
| Wednesday, November 28, 2018 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Thursday, November 29, 2018 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, January 1, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Monday, January 1, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, July 11, 2025 | CANCELLED SEC. 8 (6-YR) |