| Serial Number | 85182151 |
| Word Mark | HOORAY FOR BOOKS! |
| Filing Date | Monday, November 22, 2010 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Tuesday, February 21, 2023 |
| Registration Number | 4232122 |
| Registration Date | Tuesday, October 30, 2012 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, June 14, 2011 |
| Goods and Services | entertainment and educational services, namely, arranging and conducting special events, namely, story telling, author and illustrator visits and book signings |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | retail book store services featuring books and other related merchandise |
| Order restricting Scope or Claim of Registration | Registration limited to the area comprising Loudon County, Prince William County, Fairfax County, Arlington County and the city of Alexandria in Virginia, (references to the counties in Virginia and Maryland identified herein include the independent cities located therein) and the District of Columbia. Pursuant to Concurrent Use Proceeding No. 94002511, concurrent use with Registration No. 3484148 owned by Mary Murphy and Hooray For Books, Inc., 69 Hayden Rowe, Hopkinton, MA 01748 |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, November 26, 2010 |
| Primary Code | 035 |
| First Use Anywhere Date | Monday, December 31, 2007 |
| First Use In Commerce Date | Saturday, June 7, 2008 |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, April 15, 2011 |
| Primary Code | 041 |
| First Use Anywhere Date | Monday, December 31, 2007 |
| First Use In Commerce Date | Saturday, June 21, 2008 |
| Party Name | Brown ELK, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Alexandria, VA 22314 |
| Party Name | Brown ELK, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Alexandria, VA 22314 |
| Party Name | Brown ELK, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Alexandria, VA 22314 |
| Event Date | Event Description |
| Tuesday, February 21, 2023 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |
| Tuesday, February 21, 2023 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Tuesday, February 21, 2023 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Tuesday, February 21, 2023 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Wednesday, August 3, 2022 | TEAS SECTION 8 & 9 RECEIVED |
| Saturday, October 30, 2021 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Tuesday, December 5, 2017 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Tuesday, December 5, 2017 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Monday, December 4, 2017 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Monday, November 6, 2017 | TEAS SECTION 8 & 15 RECEIVED |
| Monday, October 30, 2017 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Tuesday, October 30, 2012 | REGISTERED-PRINCIPAL REGISTER |
| Thursday, September 20, 2012 | TTAB RELEASE CASE TO TRADEMARKS |
| Thursday, September 20, 2012 | CONCURRENT USE TERMINATED NO. 999999 |
| Thursday, September 20, 2012 | CONCURRENT USE GRANTED NO. 999999 |
| Tuesday, July 19, 2011 | CONCURRENT USE PROC. INSTITUTED NO. 999999 |
| Tuesday, June 14, 2011 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, June 14, 2011 | PUBLISHED FOR OPPOSITION |
| Monday, May 9, 2011 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Monday, May 2, 2011 | ASSIGNED TO LIE |
| Monday, April 18, 2011 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, April 15, 2011 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, April 15, 2011 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, April 15, 2011 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, March 11, 2011 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, March 11, 2011 | NON-FINAL ACTION E-MAILED |
| Friday, March 11, 2011 | NON-FINAL ACTION WRITTEN |
| Wednesday, March 2, 2011 | ASSIGNED TO EXAMINER |
| Friday, November 26, 2010 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, November 25, 2010 | NEW APPLICATION ENTERED |