HOOKED UP V & M Trademark
Trademark Overview
On Thursday, August 28, 2025, a trademark application was filed for HOOKED UP V & M with the United States Patent and Trademark Office. The USPTO has given the HOOKED UP V & M trademark a serial number of 99363393. The federal status of this trademark filing is NEW APPLICATION - ASSIGNED TO EXAMINER as of Tuesday, January 20, 2026. This trademark is owned by LOCO LURES LLC. The HOOKED UP V & M trademark is filed in the Toys & Sporting Goods Products, Advertising and Business and Retail Services categories with the following description:
On-line retail store services featuring fishing lures and apparel
Fishing lures
General Information
| Serial Number | 99363393 |
| Word Mark | HOOKED UP V & M |
| Filing Date | Thursday, August 28, 2025 |
| Status | 638 - NEW APPLICATION - ASSIGNED TO EXAMINER |
| Status Date | Tuesday, January 20, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Description of Mark | The mark consists of a stylized oval shape with the words "HOOKED UP" above a large, stylized "V & M". The letter "V" is intersected by a stylized fishing hook. |
| Pseudo Mark | HOOKED UP V AND M |
| Goods and Services | On-line retail store services featuring fishing lures and apparel |
| Goods and Services | Fishing lures |
Classification Information
| International Class | 028 - Games and playthings; gymnastic and sporting articles not included in other classes; decorations for Christmas trees. |
| US Class Codes | 022, 023, 038, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, August 28, 2025 |
| Primary Code | 028 |
| First Use Anywhere Date | Friday, January 15, 2021 |
| First Use In Commerce Date | Friday, January 15, 2021 |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, August 28, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | Friday, January 15, 2021 |
| First Use In Commerce Date | Friday, January 15, 2021 |
Trademark Owner History
| Party Name | LOCO LURES LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Ferriday, LA 71334 |
Trademark Events
| Event Date | Event Description |
| Thursday, August 28, 2025 | NEW APPLICATION ENTERED |
| Thursday, August 28, 2025 | APPLICATION FILING RECEIPT MAILED |
| Saturday, January 17, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Saturday, January 17, 2026 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Tuesday, January 20, 2026 | ASSIGNED TO EXAMINER |
