HOOCH Trademark

Trademark Overview


On Monday, January 30, 2023, a trademark application was filed for HOOCH with the United States Patent and Trademark Office. The USPTO has given the HOOCH trademark a serial number of 97773648. The federal status of this trademark filing is THIRD EXTENSION - GRANTED as of Thursday, September 25, 2025. This trademark is owned by GLOBAL BRANDS USA, INC.. The HOOCH trademark is filed in the Wines & Spirits category with the following description:

Alcoholic beverages containing fruit; Alcoholic beverages containing fruit juice; Alcoholic beverages containing tea; Alcoholic beverages containing wine; Alcoholic beverages except beers; Alcoholic beverages, except beer; Alcoholic beverages, except beers; Alcoholic beverages, namely, flavor-infused whiskey; Alcoholic carbonated beverages, except beer; Alcoholic coffee-based beverages; Alcoholic flavored brewed malt beverages, except beers; Alcoholic fruit beverages; Alcoholic malt beverages, except beers; Alcoholic mixed beverages except beers; Distilled alcoholic beverages; Distilled alcoholic fruit beverages; Flavored malt-based alcoholic beverages, excluding beers; Pre-mixed alcoholic beverages, other than beer-based; Ready-to-drink alcoholic beverages, other than beer-based; Rum; Sugarcane-based alcoholic beverages
hooch

General Information


Serial Number97773648
Word MarkHOOCH
Filing DateMonday, January 30, 2023
Status732 - THIRD EXTENSION - GRANTED
Status DateThursday, September 25, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, February 20, 2024

Trademark Statements


Description of MarkThe mark consists of the term "HOOCH" in yellow and outlined in red below a two toned green swoosh.
Indication of Colors claimedThe color(s) yellow, red and green is/are claimed as a feature of the mark.
Goods and ServicesAlcoholic beverages containing fruit; Alcoholic beverages containing fruit juice; Alcoholic beverages containing tea; Alcoholic beverages containing wine; Alcoholic beverages except beers; Alcoholic beverages, except beer; Alcoholic beverages, except beers; Alcoholic beverages, namely, flavor-infused whiskey; Alcoholic carbonated beverages, except beer; Alcoholic coffee-based beverages; Alcoholic flavored brewed malt beverages, except beers; Alcoholic fruit beverages; Alcoholic malt beverages, except beers; Alcoholic mixed beverages except beers; Distilled alcoholic beverages; Distilled alcoholic fruit beverages; Flavored malt-based alcoholic beverages, excluding beers; Pre-mixed alcoholic beverages, other than beer-based; Ready-to-drink alcoholic beverages, other than beer-based; Rum; Sugarcane-based alcoholic beverages
NOT AVAILABLE"HOOCH"

Classification Information


International Class033 - Alcoholic beverages (except beers).
US Class Codes047, 049
Class Status Code6 - Active
Class Status DateThursday, February 16, 2023
Primary Code033
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameGLOBAL BRANDS USA, INC.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressBALLWIN, MO 63022

Party NameGLOBAL BRANDS USA, INC.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressBALLWIN, MO 63022

Trademark Events


Event DateEvent Description
Thursday, February 2, 2023NEW APPLICATION ENTERED
Thursday, February 16, 2023NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Friday, February 17, 2023NOTICE OF DESIGN SEARCH CODE E-MAILED
Thursday, October 26, 2023ASSIGNED TO EXAMINER
Thursday, November 2, 2023NON-FINAL ACTION WRITTEN
Thursday, November 2, 2023NON-FINAL ACTION E-MAILED
Thursday, November 2, 2023NOTIFICATION OF NON-FINAL ACTION E-MAILED
Tuesday, December 19, 2023TEAS RESPONSE TO OFFICE ACTION RECEIVED
Tuesday, December 19, 2023CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, December 19, 2023TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, February 1, 2024NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Thursday, February 1, 2024OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Thursday, February 1, 2024OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Friday, January 12, 2024APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, February 20, 2024PUBLISHED FOR OPPOSITION
Tuesday, October 1, 2024SOU EXTENSION 1 GRANTED
Monday, March 4, 2024OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, April 16, 2024NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, October 1, 2024SOU TEAS EXTENSION RECEIVED
Tuesday, October 1, 2024NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, October 1, 2024SOU EXTENSION 1 FILED
Tuesday, April 1, 2025SOU TEAS EXTENSION RECEIVED
Tuesday, April 1, 2025SOU EXTENSION 2 FILED
Tuesday, April 1, 2025SOU EXTENSION 2 GRANTED
Wednesday, April 2, 2025NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Thursday, September 25, 2025SOU TEAS EXTENSION RECEIVED
Thursday, September 25, 2025SOU EXTENSION 3 FILED
Thursday, September 25, 2025SOU EXTENSION 3 GRANTED
Thursday, September 25, 2025NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED