HONOUR THE PURSUIT Trademark

Trademark Overview


On Monday, August 31, 2015, a trademark application was filed for HONOUR THE PURSUIT with the United States Patent and Trademark Office. The USPTO has given the HONOUR THE PURSUIT trademark a serial number of 86742475. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, November 24, 2023. This trademark is owned by Brown-Forman Corporation. The HONOUR THE PURSUIT trademark is filed in the Wines & Spirits category with the following description:

Distilled Spirits
honour the pursuit

General Information


Serial Number86742475
Word MarkHONOUR THE PURSUIT
Filing DateMonday, August 31, 2015
Status710 - CANCELLED - SECTION 8
Status DateFriday, November 24, 2023
Registration Number5200724
Registration DateTuesday, May 9, 2017
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, December 1, 2015

Trademark Statements


Goods and ServicesDistilled Spirits

Classification Information


International Class033 - Alcoholic beverages (except beers).
US Class Codes047, 049
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, November 24, 2023
Primary Code033
First Use Anywhere DateWednesday, September 30, 2015
First Use In Commerce DateWednesday, September 30, 2015

Trademark Owner History


Party NameBrown-Forman Corporation
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressLouisville, KY 40223

Party NameBrown-Forman Corporation
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressLouisville, KY 40210

Party NameBrown-Forman Corporation
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressLouisville, KY 40210

Trademark Events


Event DateEvent Description
Friday, December 1, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, December 1, 2023ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, December 1, 2023TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, December 1, 2023APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Friday, December 1, 2023TEAS CHANGE OF OWNER ADDRESS RECEIVED
Friday, November 24, 2023CANCELLED SEC. 8 (6-YR)
Monday, May 9, 2022COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Tuesday, October 27, 2020APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Tuesday, October 27, 2020TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, October 27, 2020ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, October 27, 2020TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, October 27, 2020TEAS CHANGE OF OWNER ADDRESS RECEIVED
Wednesday, October 21, 2020ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, January 24, 2018ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, January 24, 2018TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, May 9, 2017REGISTERED-PRINCIPAL REGISTER
Friday, April 7, 2017NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Wednesday, April 5, 2017ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Wednesday, April 5, 2017TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, April 5, 2017CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, April 3, 2017TEAS RESPONSE TO OFFICE ACTION RECEIVED
Monday, April 3, 2017NOTIFICATION OF NON-FINAL ACTION E-MAILED
Monday, April 3, 2017NON-FINAL ACTION E-MAILED
Monday, April 3, 2017SU - NON-FINAL ACTION - WRITTEN
Monday, March 13, 2017TEAS/EMAIL CORRESPONDENCE ENTERED
Monday, March 13, 2017CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, March 9, 2017ASSIGNED TO LIE
Wednesday, February 22, 2017TEAS RESPONSE TO OFFICE ACTION RECEIVED
Friday, September 2, 2016NOTIFICATION OF NON-FINAL ACTION E-MAILED
Friday, September 2, 2016NON-FINAL ACTION E-MAILED
Friday, September 2, 2016SU - NON-FINAL ACTION - WRITTEN
Friday, August 5, 2016STATEMENT OF USE PROCESSING COMPLETE
Monday, July 11, 2016USE AMENDMENT FILED
Friday, August 5, 2016CASE ASSIGNED TO INTENT TO USE PARALEGAL
Monday, July 11, 2016TEAS STATEMENT OF USE RECEIVED
Tuesday, January 26, 2016NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, December 1, 2015OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, December 1, 2015PUBLISHED FOR OPPOSITION
Wednesday, November 11, 2015NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, October 27, 2015APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, October 27, 2015ASSIGNED TO EXAMINER
Thursday, September 3, 2015NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Thursday, September 3, 2015NEW APPLICATION ENTERED

Related Keywords


pursuit honour spirits distilled