HONOR TRADITION, EMBRACE CHANGE Trademark

Trademark Overview

On Monday, March 5, 2012, a trademark application was filed for HONOR TRADITION, EMBRACE CHANGE with the United States Patent and Trademark Office. The USPTO has given the HONOR TRADITION, EMBRACE CHANGE trademark a serial number of 85560142. The federal status of this trademark filing is SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED as of Tuesday, November 1, 2022. This trademark is owned by Sazerac Company, Inc.. The HONOR TRADITION, EMBRACE CHANGE trademark is filed in the Education & Entertainment Services category with the following description:

[ Educational services, namely, providing classes, seminars, workshops, and presentations on the history of American whiskey and production, bottling and distribution processes for whiskey and vodka; ] providing educational information online relating to the history of American whiskey production and bottling; entertainment services, namely, whiskey [ and food ] tastings [ ; organizing and conducting a running event the proceeds of which are donated to charity ]
honor tradition, embrace change

General Information

Serial Number85560142
Word MarkHONOR TRADITION, EMBRACE CHANGE
Filing DateMonday, March 5, 2012
Status702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED
Status DateTuesday, November 1, 2022
Registration Number4846307
Registration DateTuesday, November 3, 2015
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, July 17, 2012

Trademark Statements

Goods and Services[ Educational services, namely, providing classes, seminars, workshops, and presentations on the history of American whiskey and production, bottling and distribution processes for whiskey and vodka; ] providing educational information online relating to the history of American whiskey production and bottling; entertainment services, namely, whiskey [ and food ] tastings [ ; organizing and conducting a running event the proceeds of which are donated to charity ]

Classification Information

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateMonday, March 12, 2012
Primary Code041
First Use Anywhere DateTuesday, March 31, 2015
First Use In Commerce DateTuesday, March 31, 2015

Trademark Owner History

Party NameSAZERAC BRANDS, LLC
Party Type31 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressLouisville, KY 40223
Party NameSazerac Company, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressMetairie, LA 70002
Party NameSazerac Company, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressMetairie, LA 70002
Party NameSazerac Company, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressMetairie, LA 70002

Trademark Events

Event DateEvent Description
Thursday, March 8, 2012NEW APPLICATION ENTERED
Monday, March 12, 2012NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, June 4, 2012ASSIGNED TO EXAMINER
Wednesday, June 6, 2012APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, June 27, 2012NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, July 17, 2012PUBLISHED FOR OPPOSITION
Tuesday, July 17, 2012OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, September 11, 2012NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Friday, March 8, 2013TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, March 11, 2013SOU TEAS EXTENSION RECEIVED
Monday, March 11, 2013SOU EXTENSION 1 FILED
Monday, March 11, 2013SOU EXTENSION 1 GRANTED
Wednesday, March 13, 2013NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Wednesday, September 11, 2013SOU TEAS EXTENSION RECEIVED
Friday, October 11, 2013CASE ASSIGNED TO INTENT TO USE PARALEGAL
Wednesday, September 11, 2013SOU EXTENSION 2 FILED
Wednesday, October 16, 2013SOU EXTENSION 2 GRANTED
Thursday, October 17, 2013NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Wednesday, March 5, 2014SOU TEAS EXTENSION RECEIVED
Wednesday, March 5, 2014SOU EXTENSION 3 FILED
Tuesday, March 18, 2014SOU EXTENSION 3 GRANTED
Wednesday, March 19, 2014NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, September 9, 2014SOU TEAS EXTENSION RECEIVED
Tuesday, September 9, 2014SOU EXTENSION 4 FILED
Wednesday, September 24, 2014SOU EXTENSION 4 GRANTED
Thursday, September 25, 2014NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, March 10, 2015SOU TEAS EXTENSION RECEIVED
Tuesday, March 10, 2015SOU EXTENSION 5 FILED
Friday, March 27, 2015SOU EXTENSION 5 GRANTED
Saturday, March 28, 2015NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Thursday, September 10, 2015TEAS STATEMENT OF USE RECEIVED
Thursday, September 10, 2015USE AMENDMENT FILED
Friday, September 25, 2015STATEMENT OF USE PROCESSING COMPLETE
Friday, September 25, 2015ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Saturday, September 26, 2015NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, November 3, 2015REGISTERED-PRINCIPAL REGISTER
Wednesday, November 25, 2015AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Wednesday, March 9, 2016ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Thursday, May 31, 2018TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, May 31, 2018ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, October 9, 2018TEAS CHANGE OF OWNER ADDRESS RECEIVED
Tuesday, October 9, 2018APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Tuesday, November 3, 2020COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Monday, May 2, 2022TEAS SECTION 8 & 15 RECEIVED
Tuesday, November 1, 2022CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Tuesday, November 1, 2022REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Tuesday, November 1, 2022NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Friday, December 1, 2023TEAS CHANGE OF OWNER ADDRESS RECEIVED
Friday, December 1, 2023APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Friday, December 1, 2023TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, December 1, 2023ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, December 1, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
Sunday, November 3, 2024COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Thursday, October 23, 2025TEAS SECTION 8 & 9 RECEIVED

Related Keywords

change embrace tradition honor whiskey production bottling educational history american services providing namely running