HONOR TRADITION, EMBRACE CHANGE Trademark

Trademark Overview


On Monday, March 5, 2012, a trademark application was filed for HONOR TRADITION, EMBRACE CHANGE with the United States Patent and Trademark Office. The USPTO has given the HONOR TRADITION, EMBRACE CHANGE trademark a serial number of 85560129. The federal status of this trademark filing is SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED as of Tuesday, October 18, 2022. This trademark is owned by Sazerac Company, Inc.. The HONOR TRADITION, EMBRACE CHANGE trademark is filed in the Wines & Spirits category with the following description:

Alcoholic beverages, namely, distilled spirits
honor tradition, embrace change

General Information


Serial Number85560129
Word MarkHONOR TRADITION, EMBRACE CHANGE
Filing DateMonday, March 5, 2012
Status702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED
Status DateTuesday, October 18, 2022
Registration Number4837040
Registration DateTuesday, October 20, 2015
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, July 17, 2012

Trademark Statements


Goods and ServicesAlcoholic beverages, namely, distilled spirits

Classification Information


International Class033 - Alcoholic beverages (except beers).
US Class Codes047, 049
Class Status Code6 - Active
Class Status DateMonday, March 12, 2012
Primary Code033
First Use Anywhere DateSaturday, May 31, 2014
First Use In Commerce DateSaturday, May 31, 2014

Trademark Owner History


Party NameSAZERAC BRANDS, LLC
Party Type31 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressLouisville, KY 40223

Party NameSazerac Company, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressMetairie, LA 70002

Party NameSazerac Company, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressMetairie, LA 70002

Party NameSazerac Company, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressMetairie, LA 70002

Trademark Events


Event DateEvent Description
Thursday, March 8, 2012NEW APPLICATION ENTERED
Monday, March 12, 2012NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, June 4, 2012ASSIGNED TO EXAMINER
Wednesday, June 6, 2012APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, June 27, 2012NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, July 17, 2012PUBLISHED FOR OPPOSITION
Tuesday, July 17, 2012OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, September 11, 2012NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Friday, March 8, 2013TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, March 11, 2013SOU TEAS EXTENSION RECEIVED
Monday, March 11, 2013SOU EXTENSION 1 FILED
Monday, March 11, 2013SOU EXTENSION 1 GRANTED
Wednesday, March 13, 2013NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Friday, September 6, 2013SOU TEAS EXTENSION RECEIVED
Friday, October 11, 2013CASE ASSIGNED TO INTENT TO USE PARALEGAL
Friday, September 6, 2013SOU EXTENSION 2 FILED
Tuesday, October 15, 2013SOU EXTENSION 2 GRANTED
Wednesday, October 16, 2013NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Wednesday, March 5, 2014SOU TEAS EXTENSION RECEIVED
Wednesday, March 5, 2014SOU EXTENSION 3 FILED
Wednesday, March 12, 2014SOU EXTENSION 3 GRANTED
Thursday, March 13, 2014NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, September 9, 2014SOU TEAS EXTENSION RECEIVED
Tuesday, September 9, 2014SOU EXTENSION 4 FILED
Monday, September 15, 2014SOU EXTENSION 4 GRANTED
Tuesday, September 16, 2014NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, March 10, 2015SOU TEAS EXTENSION RECEIVED
Tuesday, March 10, 2015SOU EXTENSION 5 FILED
Monday, March 23, 2015SOU EXTENSION 5 GRANTED
Tuesday, March 24, 2015NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Thursday, September 10, 2015TEAS STATEMENT OF USE RECEIVED
Thursday, September 10, 2015USE AMENDMENT FILED
Tuesday, September 15, 2015STATEMENT OF USE PROCESSING COMPLETE
Tuesday, September 15, 2015ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Wednesday, September 16, 2015NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, October 20, 2015REGISTERED-PRINCIPAL REGISTER
Wednesday, November 25, 2015AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Wednesday, March 9, 2016ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Thursday, May 31, 2018TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, May 31, 2018ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, October 9, 2018TEAS CHANGE OF OWNER ADDRESS RECEIVED
Tuesday, October 9, 2018APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Tuesday, October 20, 2020COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Wednesday, April 20, 2022TEAS SECTION 8 & 15 RECEIVED
Tuesday, October 18, 2022CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Tuesday, October 18, 2022REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Tuesday, October 18, 2022NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Friday, December 1, 2023TEAS CHANGE OF OWNER ADDRESS RECEIVED
Friday, December 1, 2023APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Friday, December 1, 2023TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, December 1, 2023ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, December 1, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
Sunday, October 20, 2024COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Monday, October 20, 2025TEAS SECTION 8 & 9 RECEIVED