HONOR TRADITION, EMBRACE CHANGE Trademark

Trademark Overview

On Monday, March 5, 2012, a trademark application was filed for HONOR TRADITION, EMBRACE CHANGE with the United States Patent and Trademark Office. The USPTO has given the HONOR TRADITION, EMBRACE CHANGE trademark a serial number of 85560121. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, July 18, 2025. This trademark is owned by Sazerac Company, Inc.. The HONOR TRADITION, EMBRACE CHANGE trademark is filed in the Paper & Printed Material Products category with the following description:

Printed education materials, written articles and printed tour and museum exhibit guides, all relating to the history of American whiskey and the production, bottling and distribution of whiskey and vodka
honor tradition, embrace change

General Information

Serial Number85560121
Word MarkHONOR TRADITION, EMBRACE CHANGE
Filing DateMonday, March 5, 2012
Status710 - CANCELLED - SECTION 8
Status DateFriday, July 18, 2025
Registration Number4667929
Registration DateTuesday, January 6, 2015
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, August 7, 2012

Trademark Statements

Goods and ServicesPrinted education materials, written articles and printed tour and museum exhibit guides, all relating to the history of American whiskey and the production, bottling and distribution of whiskey and vodka

Classification Information

International Class016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks.
US Class Codes002, 005, 022, 023, 029, 037, 038, 050
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateSaturday, July 19, 2025
Primary Code016
First Use Anywhere DateMonday, March 3, 2014
First Use In Commerce DateMonday, March 3, 2014

Trademark Owner History

Party NameSAZERAC BRANDS, LLC
Party Type31 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressLouisville, KY 40223
Party NameSazerac Company, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressMetairie, LA 70002
Party NameSazerac Company, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressMetairie, LA 70002
Party NameSazerac Company, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressMetairie, LA 70002

Trademark Events

Event DateEvent Description
Wednesday, June 6, 2012TEAS RESPONSE TO OFFICE ACTION RECEIVED
Thursday, June 7, 2012TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, March 8, 2012NEW APPLICATION ENTERED
Sunday, March 11, 2012NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, June 4, 2012ASSIGNED TO EXAMINER
Wednesday, June 6, 2012CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, June 6, 2012NON-FINAL ACTION WRITTEN
Wednesday, June 6, 2012NON-FINAL ACTION E-MAILED
Wednesday, June 6, 2012NOTIFICATION OF NON-FINAL ACTION E-MAILED
Wednesday, June 27, 2012ASSIGNED TO LIE
Wednesday, July 18, 2012NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, August 7, 2012OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, October 2, 2012NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Monday, April 1, 2013SOU EXTENSION 1 FILED
Thursday, June 7, 2012APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, July 3, 2012LAW OFFICE PUBLICATION REVIEW COMPLETED
Tuesday, August 7, 2012PUBLISHED FOR OPPOSITION
Monday, April 1, 2013TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, April 1, 2013SOU TEAS EXTENSION RECEIVED
Monday, April 1, 2013SOU EXTENSION 1 GRANTED
Friday, September 6, 2013SOU TEAS EXTENSION RECEIVED
Friday, September 6, 2013SOU EXTENSION 2 FILED
Friday, October 11, 2013CASE ASSIGNED TO INTENT TO USE PARALEGAL
Tuesday, October 15, 2013SOU EXTENSION 2 GRANTED
Wednesday, October 16, 2013NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Friday, March 28, 2014STATEMENT OF USE PROCESSING COMPLETE
Wednesday, April 3, 2013NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Wednesday, March 12, 2014TEAS STATEMENT OF USE RECEIVED
Wednesday, March 12, 2014USE AMENDMENT FILED
Monday, April 21, 2014SU - NON-FINAL ACTION - WRITTEN
Monday, April 21, 2014NON-FINAL ACTION E-MAILED
Monday, October 20, 2014TEAS RESPONSE TO OFFICE ACTION RECEIVED
Tuesday, December 2, 2014NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, January 6, 2015REGISTERED-PRINCIPAL REGISTER
Wednesday, November 25, 2015AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Monday, April 21, 2014NOTIFICATION OF NON-FINAL ACTION E-MAILED
Monday, October 27, 2014CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, October 27, 2014TEAS/EMAIL CORRESPONDENCE ENTERED
Sunday, November 30, 2014ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Wednesday, March 9, 2016ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Monday, January 6, 2020COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Monday, January 4, 2021TEAS SECTION 8 & 15 RECEIVED
Thursday, April 22, 2021NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Thursday, May 31, 2018TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, May 31, 2018ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, October 9, 2018TEAS CHANGE OF OWNER ADDRESS RECEIVED
Tuesday, October 9, 2018APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Thursday, April 22, 2021CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Thursday, April 22, 2021REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Friday, July 18, 2025CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9
Friday, December 1, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, December 1, 2023TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, December 1, 2023ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, December 1, 2023APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Friday, December 1, 2023TEAS CHANGE OF OWNER ADDRESS RECEIVED
Saturday, January 6, 2024COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Related Keywords

change embrace tradition honor whiskey printed american history production vodka distribution bottling relating guides