HONEST BEAUTY Trademark

Trademark Overview


On Tuesday, October 7, 2014, a trademark application was filed for HONEST BEAUTY with the United States Patent and Trademark Office. The USPTO has given the HONEST BEAUTY trademark a serial number of 86977756. The federal status of this trademark filing is REGISTERED AND RENEWED as of Tuesday, December 30, 2025. This trademark is owned by The Honest Company, Inc.. The HONEST BEAUTY trademark is filed in the Advertising, Business and Retail Services category with the following description:

On-line retail store services featuring beauty products accessories, body products, and bath and body accessories; Retail store services featuring cosmetics, make-up, skincare and beauty products, skincare and beauty accessories, body products, and bath and body accessories
honest beauty

General Information


Serial Number86977756
Word MarkHONEST BEAUTY
Filing DateTuesday, October 7, 2014
Status800 - REGISTERED AND RENEWED
Status DateTuesday, December 30, 2025
Registration Number4878813
Registration DateTuesday, December 29, 2015
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, March 10, 2015

Trademark Statements


Goods and ServicesOn-line retail store services featuring beauty products accessories, body products, and bath and body accessories; Retail store services featuring cosmetics, make-up, skincare and beauty products, skincare and beauty accessories, body products, and bath and body accessories
NOT AVAILABLE"BEAUTY"

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateTuesday, October 14, 2014
Primary Code035
First Use Anywhere DateWednesday, September 9, 2015
First Use In Commerce DateWednesday, September 9, 2015

Trademark Owner History


Party NameThe Honest Company, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressPlaya Vista, CA 90094

Party NameThe Honest Company, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressSanta Monica, CA 90404

Party NameThe Honest Company, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressSanta Monica, CA 90404

Trademark Events


Event DateEvent Description
Friday, October 10, 2014NEW APPLICATION ENTERED
Tuesday, October 14, 2014NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, December 23, 2014TEAS REQUEST TO DIVIDE RECEIVED
Tuesday, December 23, 2014TEAS REQUEST TO DIVIDE RECEIVED
Monday, January 5, 2015ASSIGNED TO LIE
Wednesday, January 14, 2015ASSIGNED TO EXAMINER
Tuesday, January 20, 2015CASE ASSIGNED TO INTENT TO USE PARALEGAL
Tuesday, December 23, 2014DIVISIONAL REQUEST RECEIVED
Wednesday, January 21, 2015DIVISIONAL PROCESSING COMPLETE
Wednesday, January 21, 2015EXAMINERS AMENDMENT AND/OR PRIORITY ACTION - COMPLETED
Wednesday, January 21, 2015COMBINED EXAMINER'S AMENDMENT/PRIORITY ACTION AUTOMATIC ENTRY
Wednesday, January 21, 2015EXAMINER'S AMENDMENT/PRIORITY ACTION E-MAILED
Wednesday, January 21, 2015NOTIFICATION OF EXAMINER'S AMENDMENT/PRIORITY ACTION E-MAILED
Thursday, January 29, 2015EXAMINERS AMENDMENT -WRITTEN
Thursday, January 29, 2015EXAMINERS AMENDMENT E-MAILED
Thursday, January 29, 2015NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Thursday, January 29, 2015EXAMINER'S AMENDMENT ENTERED
Thursday, January 29, 2015APPROVED FOR PUB - PRINCIPAL REGISTER
Monday, February 2, 2015LAW OFFICE PUBLICATION REVIEW COMPLETED
Wednesday, February 18, 2015NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, March 10, 2015PUBLISHED FOR OPPOSITION
Tuesday, March 10, 2015OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, May 5, 2015NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Thursday, November 5, 2015TEAS STATEMENT OF USE RECEIVED
Thursday, November 5, 2015TEAS REQUEST TO DIVIDE RECEIVED
Thursday, November 5, 2015DIVISIONAL REQUEST RECEIVED
Tuesday, November 17, 2015DIVISIONAL PROCESSING COMPLETE
Thursday, November 5, 2015USE AMENDMENT FILED
Tuesday, November 17, 2015STATEMENT OF USE PROCESSING COMPLETE
Monday, November 23, 2015ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Tuesday, November 24, 2015NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, December 29, 2015REGISTERED-PRINCIPAL REGISTER
Thursday, April 7, 2016TEAS CHANGE OF OWNER ADDRESS RECEIVED
Thursday, April 7, 2016APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Wednesday, December 7, 2016TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, August 9, 2017ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Tuesday, December 29, 2020COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Monday, October 4, 2021NOTICE OF SUIT
Friday, June 17, 2022TEAS SECTION 8 & 15 RECEIVED
Tuesday, January 3, 2023CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Friday, January 13, 2023REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Friday, January 13, 2023NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Wednesday, February 15, 2023ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Sunday, December 29, 2024COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Friday, September 19, 2025TEAS SECTION 8 & 9 RECEIVED
Tuesday, December 30, 2025CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Tuesday, December 30, 2025REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Tuesday, December 30, 2025REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Tuesday, December 30, 2025NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED