| Serial Number | 88578232 |
| Word Mark | HOLY HYDRATION! |
| Filing Date | Wednesday, August 14, 2019 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, September 29, 2020 |
| Registration Number | 6165475 |
| Registration Date | Tuesday, September 29, 2020 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, November 5, 2019 |
| Goods and Services | Face creams |
| NOT AVAILABLE | "HYDRATION" |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, August 29, 2019 |
| Primary Code | 003 |
| First Use Anywhere Date | Wednesday, March 4, 2020 |
| First Use In Commerce Date | Wednesday, March 4, 2020 |
| Party Name | e.l.f. Cosmetics, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Oakland, CA 94607 |
| Party Name | e.l.f. Cosmetics, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Oakland, CA 94607 |
| Party Name | e.l.f. Cosmetics, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Oakland, CA 94607 |
| Event Date | Event Description |
| Thursday, August 29, 2019 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, September 11, 2019 | ASSIGNED TO EXAMINER |
| Wednesday, September 11, 2019 | EXAMINERS AMENDMENT -WRITTEN |
| Saturday, August 17, 2019 | NEW APPLICATION ENTERED |
| Wednesday, September 11, 2019 | EXAMINERS AMENDMENT E-MAILED |
| Wednesday, September 11, 2019 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Wednesday, September 25, 2019 | ASSIGNED TO LIE |
| Wednesday, October 16, 2019 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, November 5, 2019 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, December 31, 2019 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Monday, June 29, 2020 | TEAS STATEMENT OF USE RECEIVED |
| Monday, June 29, 2020 | USE AMENDMENT FILED |
| Wednesday, September 11, 2019 | EXAMINER'S AMENDMENT ENTERED |
| Monday, September 23, 2019 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, November 5, 2019 | PUBLISHED FOR OPPOSITION |
| Monday, July 20, 2020 | STATEMENT OF USE PROCESSING COMPLETE |
| Wednesday, August 26, 2020 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, September 29, 2020 | REGISTERED-PRINCIPAL REGISTER |
| Monday, September 29, 2025 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Tuesday, August 25, 2020 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Monday, July 20, 2020 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |