| Serial Number | 87652936 |
| Word Mark | HOLLYWOOD BRANDED |
| Filing Date | Friday, October 20, 2017 |
| Status | 702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED |
| Status Date | Friday, May 9, 2025 |
| Registration Number | 5528428 |
| Registration Date | Tuesday, July 31, 2018 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, May 15, 2018 |
| Description of Mark | The mark consists of the words "HOLLYWOOD BRANDED", with the term "BRANDED" in smaller font and enclosed in a line border adjacent to the term "HOLLYWOOD", with the letters in the term "BRANDED" and its enclosing line border having rough edges suggestive of being burned onto a surface via a branding iron. |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Advertising, promotion, and marketing services for name brand products or services, namely, providing placement and promotional opportunities for product placement and product integration of name brand products in movies, films, television, cable, new media, print, events, and mass media productions and publications; providing event integration services, namely, negotiating, brokering, developing, and implementing placement and sponsorship of name brand products at events, namely awards shows, film festivals, fashion shows, music festivals, parties, charity fundraising events, and sports events at which celebrities and influencers are in attendance; negotiating, brokering, developing, and implementing celebrity endorsements and appearances to promote the goods and services of others |
| NOT AVAILABLE | "BRANDED" |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, October 30, 2017 |
| Primary Code | 035 |
| First Use Anywhere Date | Saturday, September 1, 2007 |
| First Use In Commerce Date | Saturday, September 1, 2007 |
| Party Name | Hollywood Branded Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Redondo Beach, CA 90277 |
| Party Name | Hollywood Branded Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | El Segundo, CA 90245 |
| Party Name | Hollywood Branded Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | El Segundo, CA 90245 |
| Event Date | Event Description |
| Wednesday, January 31, 2018 | ASSIGNED TO EXAMINER |
| Tuesday, October 24, 2017 | NEW APPLICATION ENTERED |
| Monday, October 30, 2017 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, October 31, 2017 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Wednesday, January 31, 2018 | NON-FINAL ACTION E-MAILED |
| Wednesday, January 31, 2018 | NON-FINAL ACTION WRITTEN |
| Wednesday, March 14, 2018 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, January 31, 2018 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, March 13, 2018 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, March 13, 2018 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, April 2, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, April 9, 2018 | ASSIGNED TO LIE |
| Wednesday, April 25, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, May 15, 2018 | PUBLISHED FOR OPPOSITION |
| Tuesday, May 15, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, July 31, 2018 | REGISTERED-PRINCIPAL REGISTER |
| Monday, July 31, 2023 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, January 17, 2025 | TEAS SECTION 8 & 15 RECEIVED |
| Thursday, May 8, 2025 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Friday, May 9, 2025 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Friday, May 9, 2025 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |