HOLD THE SPIRIT, KEEP THE CRAFT Trademark
Trademark Overview
On Tuesday, September 23, 2025, a trademark application was filed for HOLD THE SPIRIT, KEEP THE CRAFT with the United States Patent and Trademark Office. The USPTO has given the HOLD THE SPIRIT, KEEP THE CRAFT trademark a serial number of 99407739. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Tuesday, September 23, 2025. This trademark is owned by Jim Beam Brands Co.. The HOLD THE SPIRIT, KEEP THE CRAFT trademark is filed in the Light Beverage Products category with the following description:
Non-alcoholic beverages; non-alcoholic distilled spirits; non-alcoholic malt beverages; non-alcoholic cocktails; non-alcoholic carbonated beverages; non-alcoholic cocktail bases; flavored waters
General Information
| Serial Number | 99407739 |
| Word Mark | HOLD THE SPIRIT, KEEP THE CRAFT |
| Filing Date | Tuesday, September 23, 2025 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Tuesday, September 23, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Goods and Services | Non-alcoholic beverages; non-alcoholic distilled spirits; non-alcoholic malt beverages; non-alcoholic cocktails; non-alcoholic carbonated beverages; non-alcoholic cocktail bases; flavored waters |
Classification Information
| International Class | 032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages. |
| US Class Codes | 045, 046, 048 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, September 23, 2025 |
| Primary Code | 032 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Jim Beam Brands Co. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10010 |
Trademark Events
| Event Date | Event Description |
| Tuesday, September 23, 2025 | NEW APPLICATION ENTERED |
| Tuesday, September 23, 2025 | APPLICATION FILING RECEIPT MAILED |
