HOLD THE SPIRIT, KEEP THE CRAFT Trademark

Trademark Overview

On Tuesday, September 23, 2025, a trademark application was filed for HOLD THE SPIRIT, KEEP THE CRAFT with the United States Patent and Trademark Office. The USPTO has given the HOLD THE SPIRIT, KEEP THE CRAFT trademark a serial number of 99407739. The federal status of this trademark filing is RESPONSE AFTER NON-FINAL ACTION - ENTERED as of Monday, March 16, 2026. This trademark is owned by Jim Beam Brands Co.. The HOLD THE SPIRIT, KEEP THE CRAFT trademark is filed in the Light Beverage Products category with the following description:

non-alcoholic water-based beverages; non-alcoholic distilled spirits; non-alcoholic malt beverages; non-alcoholic cocktails; non-alcoholic carbonated beverages; non-alcoholic cocktail bases; flavored waters
hold the spirit, keep the craft

General Information

Serial Number99407739
Word MarkHOLD THE SPIRIT, KEEP THE CRAFT
Filing DateTuesday, September 23, 2025
Status661 - RESPONSE AFTER NON-FINAL ACTION - ENTERED
Status DateMonday, March 16, 2026
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateNOT AVAILABLE

Trademark Statements

Pseudo MarkHOLD THE SPIRIT KEEP THE CRAFT
Goods and Servicesnon-alcoholic water-based beverages; non-alcoholic distilled spirits; non-alcoholic malt beverages; non-alcoholic cocktails; non-alcoholic carbonated beverages; non-alcoholic cocktail bases; flavored waters

Classification Information

International Class032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages.
US Class Codes045, 046, 048
Class Status Code6 - Active
Class Status DateTuesday, September 23, 2025
Primary Code032
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History

Party NameJim Beam Brands Co.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressNew York, NY 10010
US

Trademark Events

Event DateEvent Description
Tuesday, September 23, 2025NEW APPLICATION ENTERED
Tuesday, September 23, 2025APPLICATION FILING RECEIPT MAILED
Tuesday, February 10, 2026TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, February 10, 2026ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, February 10, 2026TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, February 12, 2026NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Friday, February 13, 2026ASSIGNED TO EXAMINER
Wednesday, February 18, 2026NON-FINAL ACTION WRITTEN
Wednesday, February 18, 2026NON-FINAL ACTION E-MAILED
Wednesday, February 18, 2026NOTIFICATION OF NON-FINAL ACTION E-MAILED
Monday, March 16, 2026TEAS RESPONSE TO OFFICE ACTION RECEIVED
Monday, March 16, 2026CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, March 16, 2026TEAS/EMAIL CORRESPONDENCE ENTERED

Related Keywords

craft keep spirit hold alcoholic beverages waters cocktail bases carbonated flavored malt water based