HOLD ON TO WHAT MATTERS MOST Trademark
Trademark Overview
On Friday, September 6, 2024, a trademark application was filed for HOLD ON TO WHAT MATTERS MOST with the United States Patent and Trademark Office. The USPTO has given the HOLD ON TO WHAT MATTERS MOST trademark a serial number of 98737543. The federal status of this trademark filing is REGISTERED as of Tuesday, May 27, 2025. This trademark is owned by Pilotfish, LLC. The HOLD ON TO WHAT MATTERS MOST trademark is filed in the Clothing & Apparel Products, Cosmetics & Cleaning Products, and Computer & Software Products & Electrical & Scientific Products categories with the following description:
Sunglasses; Eyewear retainers
Beach cover-ups, namely beach ponchos and changing robes
Skin care products, namely pads for removing sand from skin, non-medicated skin care preparations, namely after-sun skin care balm
General Information
| Serial Number | 98737543 |
| Word Mark | HOLD ON TO WHAT MATTERS MOST |
| Filing Date | Friday, September 6, 2024 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, May 27, 2025 |
| Registration Number | 7809399 |
| Registration Date | Tuesday, May 27, 2025 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, April 8, 2025 |
Trademark Statements
| Goods and Services | Sunglasses; Eyewear retainers |
| Goods and Services | Beach cover-ups, namely beach ponchos and changing robes |
| Goods and Services | Skin care products, namely pads for removing sand from skin, non-medicated skin care preparations, namely after-sun skin care balm |
Classification Information
| International Class | 025 - Clothing, footwear, headgear. |
| US Class Codes | 022, 039 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, September 6, 2024 |
| Primary Code | 025 |
| First Use Anywhere Date | Wednesday, April 5, 2023 |
| First Use In Commerce Date | Wednesday, April 5, 2023 |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, September 6, 2024 |
| Primary Code | 003 |
| First Use Anywhere Date | Wednesday, April 5, 2023 |
| First Use In Commerce Date | Wednesday, April 5, 2023 |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, September 6, 2024 |
| Primary Code | 009 |
| First Use Anywhere Date | Wednesday, June 1, 2016 |
| First Use In Commerce Date | Wednesday, June 1, 2016 |
Trademark Owner History
| Party Name | Pilotfish, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | GREEN BAY, WI 54313 |
| Party Name | Pilotfish, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Green Bay, WI 54313 |
| Party Name | Pilotfish, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Green Bay, WI 54313 |
Trademark Events
| Event Date | Event Description |
| Friday, September 6, 2024 | NEW APPLICATION ENTERED |
| Friday, September 6, 2024 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, March 10, 2025 | ASSIGNED TO EXAMINER |
| Wednesday, March 12, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, April 2, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, April 8, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, April 8, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, May 27, 2025 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, May 27, 2025 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Wednesday, July 9, 2025 | TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS |
| Wednesday, July 9, 2025 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Wednesday, July 9, 2025 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, July 9, 2025 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, July 9, 2025 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Wednesday, July 9, 2025 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
