HOLD ON TO WHAT MATTERS Trademark

Trademark Overview


On Saturday, August 12, 2017, a trademark application was filed for HOLD ON TO WHAT MATTERS with the United States Patent and Trademark Office. The USPTO has given the HOLD ON TO WHAT MATTERS trademark a serial number of 87566642. The federal status of this trademark filing is PARTIAL SECTION 8 ACCEPTED as of Monday, October 6, 2025. This trademark is owned by Chatbooks, Inc.. The HOLD ON TO WHAT MATTERS trademark is filed in the Computer & Software Products & Electrical & Scientific Products, Paper & Printed Material Products, Clothing & Apparel Products, and Computer & Software Services & Scientific Services categories with the following description:

Downloadable mobile applications for taking, manipulating, saving, sharing and printing photographs

[ Apparel, namely, shirts, tee shirts ]

[ Printed photographs; ] printed books containing photos or images; photo albums; baby books; anniversary books; brag books; [ greeting cards; gift cards; stationery; note cards; scrapbook pages; scrapbook albums; ] memory books

[ Electronic storage of digital images via a global computer network; electronic storage services for archiving databases, images and other electronic data ]
hold on to what matters

General Information


Serial Number87566642
Word MarkHOLD ON TO WHAT MATTERS
Filing DateSaturday, August 12, 2017
Status704 - PARTIAL SECTION 8 ACCEPTED
Status DateMonday, October 6, 2025
Registration Number5628885
Registration DateTuesday, December 11, 2018
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, January 30, 2018

Trademark Statements


Goods and ServicesDownloadable mobile applications for taking, manipulating, saving, sharing and printing photographs
Goods and Services[ Apparel, namely, shirts, tee shirts ]
Goods and Services[ Printed photographs; ] printed books containing photos or images; photo albums; baby books; anniversary books; brag books; [ greeting cards; gift cards; stationery; note cards; scrapbook pages; scrapbook albums; ] memory books
Goods and Services[ Electronic storage of digital images via a global computer network; electronic storage services for archiving databases, images and other electronic data ]

Classification Information


International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateFriday, August 18, 2017
Primary Code009
First Use Anywhere DateTuesday, June 30, 2015
First Use In Commerce DateThursday, September 6, 2018

International Class016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks.
US Class Codes002, 005, 022, 023, 029, 037, 038, 050
Class Status Code6 - Active
Class Status DateFriday, August 18, 2017
Primary Code016
First Use Anywhere DateSaturday, December 31, 2016
First Use In Commerce DateWednesday, May 31, 2017

International Class025 - Clothing, footwear, headgear.
US Class Codes022, 039
Class Status CodeB - Sec. 8 - Class(es) in a Multiple Class registration
Class Status DateMonday, October 6, 2025
Primary Code025
First Use Anywhere DateTuesday, June 30, 2015
First Use In Commerce DateSunday, April 30, 2017

International Class042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software.
US Class Codes100, 101
Class Status CodeB - Sec. 8 - Class(es) in a Multiple Class registration
Class Status DateMonday, October 6, 2025
Primary Code042
First Use Anywhere DateTuesday, June 30, 2015
First Use In Commerce DateThursday, September 6, 2018

Trademark Owner History


Party NameChatbooks, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressProvo, UT 84604-7775

Party NameChatbooks, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressProvo, UT 846047775

Party NameChatbooks, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressProvo, UT 846047775

Trademark Events


Event DateEvent Description
Wednesday, August 16, 2017NEW APPLICATION ENTERED
Friday, August 18, 2017NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Saturday, October 14, 2017ASSIGNED TO EXAMINER
Tuesday, October 17, 2017EXAMINERS AMENDMENT AND/OR PRIORITY ACTION - COMPLETED
Tuesday, October 17, 2017COMBINED EXAMINER'S AMENDMENT/PRIORITY ACTION AUTOMATIC ENTRY
Tuesday, October 17, 2017EXAMINER'S AMENDMENT/PRIORITY ACTION E-MAILED
Tuesday, October 17, 2017NOTIFICATION OF EXAMINER'S AMENDMENT/PRIORITY ACTION E-MAILED
Friday, December 8, 2017TEAS RESPONSE TO OFFICE ACTION RECEIVED
Friday, December 8, 2017CORRESPONDENCE RECEIVED IN LAW OFFICE
Saturday, December 9, 2017TEAS/EMAIL CORRESPONDENCE ENTERED
Monday, December 11, 2017APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, December 26, 2017ASSIGNED TO LIE
Wednesday, January 10, 2018NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, January 30, 2018PUBLISHED FOR OPPOSITION
Tuesday, January 30, 2018OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, March 27, 2018NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Wednesday, September 26, 2018TEAS STATEMENT OF USE RECEIVED
Monday, October 22, 2018CASE ASSIGNED TO INTENT TO USE PARALEGAL
Wednesday, September 26, 2018USE AMENDMENT FILED
Monday, October 22, 2018STATEMENT OF USE PROCESSING COMPLETE
Tuesday, November 6, 2018ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Wednesday, November 7, 2018NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, December 11, 2018REGISTERED-PRINCIPAL REGISTER
Wednesday, November 2, 2022ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Monday, December 11, 2023COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Wednesday, June 11, 2025TEAS SECTION 8 RECEIVED
Monday, October 6, 2025CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, October 6, 2025REGISTERED - PARTIAL SEC. 8 (6-YR) ACCEPTED
Monday, October 6, 2025NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED