
| Serial Number | 90204374 |
| Word Mark | HOKA HEY MOTORCYCLE CHALLENGE - IT'S A GOOD DAY TO DIE |
| Filing Date | Wednesday, September 23, 2020 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, June 8, 2021 |
| Registration Number | 6377756 |
| Registration Date | Tuesday, June 8, 2021 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, March 23, 2021 |
| Goods and Services | Organizing, arranging, and conducting motorcycle riding excursion events |
| Description of Mark | The mark consists of the wording "HOKA HEY MOTORCYCLE CHALLENGE" and "IT'S A GOOD DAY TO DIE"; and the design of a skull with stripes over the right eye. On top of the skull is a headdress consisting of horns and feathers. A bandana appears across the bottom of the skull. |
| Translation of Words in Mark | The English translation of "HOKA HEY" in the mark is "IT'S A GOOD DAY TO DIE" or "LET'S GO" or "LET'S DO IT" |
| NOT AVAILABLE | "MOTORCYCLE CHALLENGE" |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, November 3, 2020 |
| Primary Code | 041 |
| First Use Anywhere Date | Monday, December 31, 2018 |
| First Use In Commerce Date | Monday, December 31, 2018 |
| Party Name | MEDICINE SHOW LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | HOT SPRINGS, SD 57747 |
| Party Name | MEDICINE SHOW LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | HOT SPRINGS, SD 57747 |
| Party Name | MEDICINE SHOW LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | HOT SPRINGS, SD 57747 |
| Event Date | Event Description |
| Saturday, September 26, 2020 | NEW APPLICATION ENTERED |
| Tuesday, November 3, 2020 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, November 4, 2020 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Wednesday, February 10, 2021 | ASSIGNED TO EXAMINER |
| Wednesday, February 17, 2021 | NON-FINAL ACTION WRITTEN |
| Wednesday, February 17, 2021 | NON-FINAL ACTION E-MAILED |
| Wednesday, February 17, 2021 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, February 17, 2021 | EXAMINERS AMENDMENT -WRITTEN |
| Wednesday, February 17, 2021 | EXAMINERS AMENDMENT E-MAILED |
| Wednesday, February 17, 2021 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Wednesday, February 17, 2021 | EXAMINER'S AMENDMENT ENTERED |
| Wednesday, February 17, 2021 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, March 3, 2021 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, March 23, 2021 | PUBLISHED FOR OPPOSITION |
| Tuesday, March 23, 2021 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, June 8, 2021 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, October 23, 2024 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, October 23, 2024 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Wednesday, October 23, 2024 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |