| Serial Number | 99274628 |
| Word Mark | HOCS HOUSE OF CREATORS |
| Filing Date | Wednesday, July 9, 2025 |
| Status | 641 - NON-FINAL ACTION - MAILED |
| Status Date | Monday, October 27, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
| Goods and Services | stickers; printed comic books; printed graphic novels; printed promotional and educational materials distributed at exhibitions and events |
| Goods and Services | providing funding and financial support to digital content creators for business development purposes; providing investment and financial support services to business entities engaged in the field of digital content creation, including direct investments, joint ventures, and co-managed funds |
| Goods and Services | Promoting the goods and services of digital content creators through virtual reality environments; promoting the goods and services of digital artists and creators via immersive media platforms; business mentoring services in the field of content creation; marketing consultation services for content creators, excluding brand strategy and advertising campaign development; Business mentoring services for digital content creators; business development consulting services for digital artists and creators, excluding corporate brand development; business incubation services, namely, providing work space, mentorship and business support services to emerging content creators; consulting services in the field of commercializing creative works, excluding services related to advertising production; advisory services relating to business expansion strategies for digital content creators |
| Goods and Services | design services; computer aided graphic design; computer graphics design services; fashion design services; graphic design of advertising materials; computer software design, computer programming, or maintenance of computer software; design and development of computer game software; development of augmented reality game software; rental of computers; providing computer programs on data networks; providing virtual computer systems through cloud computing; hosting software platforms for virtual reality-based work collaboration; hosting virtual environments; rental of computer game programs |
| Goods and Services | providing entertainment information and updates regarding creator-led content, virtual exhibitions, and interactive shows via online platforms; entertainment services provided via virtual reality platforms, namely, immersive performances, exhibitions, and audience-participatory content created by content creators; educational and instruction services relating to digital content creation, including video production, graphic design, animation, and sound editing; educational services, namely, mentorship programs and skill-building courses for emerging digital artists and creators; organization of virtual seminars and online conferences for content creators to exchange knowledge and industry insights; providing electronic publications featuring educational and creative content for digital creators, including guides, case studies, and design resources; streaming of non-downloadable audiovisual content related to digital art, storytelling, and creator showcases via the internet, excluding services primarily related to music composition, performance, or production; organization, management and hosting of award programs and contests in the fields of digital content creation, including games, characters, manga, webtoons, films, animations, merchandise, novels, and other creative works; and providing information regarding the results thereof; planning, organization and operation of awards in the fields of arts, music, digital media, visual design, online content and creative storytelling; providing information on the results of creator competitions, award events and contests conducted in the fields of entertainment, culture, and digital arts |
| Goods and Services | information relating to fashion coordination services for individuals; online social networking services; licensing of intellectual property; management of industrial property rights and copyright; providing moderation and community management services for online platforms, including enforcement of content guidelines and resolution of user disputes in digital content creation environments |
| Goods and Services | game programs for arcade video game machines; computer programs; downloadable computer game software; downloadable software for creating and interacting with AI virtual characters; downloadable AI software for generating dialogues and behaviors of virtual characters; downloadable LLM software for creative writing and content generation; game programs for home video game machines; electronic circuits and CD-ROMs recorded with programs for hand-held games with liquid crystal displays; phonograph records; downloadable music files; downloadable image files; recorded video discs and video tapes; downloadable electronic publications |
| Description of Mark | The mark consists of the letters "HOCs" in a bold font, wherein the "O" in "HOCs" encases a graphic design that assembles a variety of colors to resemble an eye in the center, featuring multiple concentric colored rings. To the right of "HOCs," the words "House of Creators" are stacked, with small, multicolored eye icons within the letters "O," "E," and "A". |
| Indication of Colors claimed | The color(s) black, blue, purple, pink, yellow, green, lilac, red, beige, turquoise and cyan is/are claimed as a feature of the mark. |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, July 9, 2025 |
| Primary Code | 009 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks. |
| US Class Codes | 002, 005, 022, 023, 029, 037, 038, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, July 9, 2025 |
| Primary Code | 016 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, July 9, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, July 9, 2025 |
| Primary Code | 036 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, July 9, 2025 |
| Primary Code | 041 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, July 9, 2025 |
| Primary Code | 042 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 045 - Legal services; security services for the protection of property and individuals; personal and social services rendered by others to meet the needs of individuals. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, July 9, 2025 |
| Primary Code | 045 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Dentsu Group Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Tokyo 105-7050 JP |
| Event Date | Event Description |
| Wednesday, July 9, 2025 | NEW APPLICATION ENTERED |
| Wednesday, July 9, 2025 | APPLICATION FILING RECEIPT MAILED |
| Monday, October 27, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, October 27, 2025 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Monday, October 27, 2025 | ASSIGNED TO EXAMINER |
| Monday, October 27, 2025 | NON-FINAL ACTION WRITTEN |
| Monday, October 27, 2025 | NON-FINAL ACTION E-MAILED |
| Monday, October 27, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, January 26, 2026 | APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED |
| Monday, January 26, 2026 | APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED |