HIT IT OFF Trademark

Trademark Overview


On Wednesday, May 17, 2017, a trademark application was filed for HIT IT OFF with the United States Patent and Trademark Office. The USPTO has given the HIT IT OFF trademark a serial number of 87454236. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Monday, September 9, 2024. This trademark is owned by Drunk Elephant, LLC. The HIT IT OFF trademark is filed in the Cosmetics & Cleaning Products category with the following description:

non-medicated skin care preparations; skin care kit containing an assortment of non-medicated skin care preparations
hit it off

General Information


Serial Number87454236
Word MarkHIT IT OFF
Filing DateWednesday, May 17, 2017
Status710 - CANCELLED - SECTION 8
Status DateMonday, September 9, 2024
Registration Number5414561
Registration DateTuesday, February 27, 2018
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, September 26, 2017

Trademark Statements


Goods and Servicesnon-medicated skin care preparations; skin care kit containing an assortment of non-medicated skin care preparations

Classification Information


International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateMonday, September 9, 2024
Primary Code003
First Use Anywhere DateTuesday, October 10, 2017
First Use In Commerce DateTuesday, October 10, 2017

Trademark Owner History


Party NameSHISEIDO AMERICAS CORPORATION
Party Type31 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressNew York, NY 10017

Party NameDRUNK ELEPHANT, LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressNewport Beach, CA 92663

Party NameDRUNK ELEPHANT, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressAUSTIN, TX 78731

Party NameDRUNK ELEPHANT, LLC
Party Type11 - New Owner Before Publication
Legal Entity Type16 - Limited Liability Company
AddressAUSTIN, TX 78731

Party NameDrunk Elephant, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressAustin, TX 78731

Trademark Events


Event DateEvent Description
Wednesday, July 26, 2017AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Saturday, May 20, 2017NEW APPLICATION ENTERED
Tuesday, May 23, 2017NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, August 15, 2017ASSIGNED TO EXAMINER
Saturday, January 6, 2018CASE ASSIGNED TO INTENT TO USE PARALEGAL
Saturday, January 6, 2018STATEMENT OF USE PROCESSING COMPLETE
Tuesday, August 15, 2017APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, September 6, 2017NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, September 26, 2017PUBLISHED FOR OPPOSITION
Tuesday, September 26, 2017OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, November 21, 2017NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, December 19, 2017TEAS STATEMENT OF USE RECEIVED
Tuesday, December 19, 2017USE AMENDMENT FILED
Thursday, January 25, 2018NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, February 27, 2018REGISTERED-PRINCIPAL REGISTER
Tuesday, June 26, 2018TEAS CHANGE OF OWNER ADDRESS RECEIVED
Tuesday, June 26, 2018APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Friday, March 11, 2022TEAS CHANGE OF OWNER ADDRESS RECEIVED
Friday, March 11, 2022TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, March 11, 2022ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, March 11, 2022TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, January 24, 2018ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Friday, June 28, 2019TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, June 28, 2019ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, February 3, 2021AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Wednesday, March 3, 2021ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Friday, March 11, 2022APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Monday, February 27, 2023COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Monday, September 9, 2024CANCELLED SEC. 8 (6-YR)