| Serial Number | 87435855 |
| Word Mark | HIO |
| Filing Date | Wednesday, May 3, 2017 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, November 21, 2025 |
| Registration Number | 5746187 |
| Registration Date | Tuesday, May 7, 2019 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, November 27, 2018 |
| Goods and Services | retail store services featuring belts, blazers, blouses, bottoms, bras, coats, dresses, footwear, gloves, hats and caps, headwear, hoodies, jackets, jeans, leggings, pajamas, panties, pants, robes, scarves, shirts, shorts, skirts, socks, stockings, sweaters, sweat pants, sweatshirts, swimwear, tank tops, tights, tops, underwear, vests, cosmetics, sunglasses, cloth towels, linens, pillows, bed blankets, throw blankets, office stationery, cookbooks, hand soap, shampoo, conditioner, body lotion, face lotion, jewelry, handbags, backpacks, purses, lamps, and lighting fixtures |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, November 21, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | Saturday, September 30, 2017 |
| First Use In Commerce Date | Wednesday, February 28, 2018 |
| Party Name | Direct Brands Group, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Encino, CA 91436 |
| Party Name | Direct Brands Group, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Encino, CA 91436 |
| Party Name | Direct Brands Group, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Encino, CA 91436 |
| Event Date | Event Description |
| Saturday, May 6, 2017 | NEW APPLICATION ENTERED |
| Tuesday, May 9, 2017 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, July 31, 2017 | ASSIGNED TO EXAMINER |
| Thursday, August 3, 2017 | SUSPENSION LETTER WRITTEN |
| Thursday, August 3, 2017 | LETTER OF SUSPENSION E-MAILED |
| Thursday, August 3, 2017 | NOTIFICATION OF LETTER OF SUSPENSION E-MAILED |
| Wednesday, February 21, 2018 | ASSIGNED TO LIE |
| Friday, February 23, 2018 | REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED |
| Tuesday, August 28, 2018 | SUSPENSION CHECKED - TO ATTORNEY FOR ACTION |
| Friday, October 12, 2018 | EXAMINERS AMENDMENT -WRITTEN |
| Friday, October 12, 2018 | EXAMINERS AMENDMENT E-MAILED |
| Friday, October 12, 2018 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Friday, October 12, 2018 | EXAMINER'S AMENDMENT ENTERED |
| Friday, October 19, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, November 7, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, November 27, 2018 | PUBLISHED FOR OPPOSITION |
| Tuesday, November 27, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, January 22, 2019 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, February 5, 2019 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, February 5, 2019 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Saturday, February 23, 2019 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Tuesday, February 5, 2019 | USE AMENDMENT FILED |
| Saturday, February 23, 2019 | STATEMENT OF USE PROCESSING COMPLETE |
| Friday, March 29, 2019 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Saturday, March 30, 2019 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, May 7, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, May 7, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, November 21, 2025 | CANCELLED SEC. 8 (6-YR) |