HILLSHIRE BRANDS Trademark

Trademark Overview


On Tuesday, June 5, 2012, a trademark application was filed for HILLSHIRE BRANDS with the United States Patent and Trademark Office. The USPTO has given the HILLSHIRE BRANDS trademark a serial number of 85643050. The federal status of this trademark filing is ABANDONED - NO STATEMENT OF USE FILED as of Monday, February 16, 2015. This trademark is owned by Sara Lee Corporation. The HILLSHIRE BRANDS trademark is filed in the Meat & Processed Food Products and Staple Food Products categories with the following description:

Cheese; omelets; frozen breakfast entrees primarily consisting of egg, meat and potato; frozen entrees primarily consisting of egg, meat, vegetables and cheese; hamburger, namely, hamburger meat patties; hot dogs, corn dogs; salami; pepperoni; poultry; fresh and processed meats, namely, pork, poultry and beef; sausages; meat snacks, namely, meat-based snack foods

Bakery desserts; bakery products, namely, sweet bakery goods; bakery goods, namely, coffee cakes, cheese cakes, dessert cakes, layer cakes, pound cakes, sweet rolls, pastries, pies, and brownies; sandwiches and hot dogs on a bun or wrapped in dough; breakfast burritos; quesadillas with egg, meat and cheese; packaged meals consisting of one or more of the following items: sandwiches, pancakes, French toast, and sweet bakery goods; pancake and sausage on a stick; hamburger sandwiches; meat sandwiches, namely, beef, pork, chicken or turkey sandwiches; frozen breakfast sandwiches; sandwich wraps; sausage wrapped with pancake in the nature of a breakfast sandwich
hillshire brands

General Information


Serial Number85643050
Word MarkHILLSHIRE BRANDS
Filing DateTuesday, June 5, 2012
Status606 - ABANDONED - NO STATEMENT OF USE FILED
Status DateMonday, February 16, 2015
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, May 21, 2013

Trademark Statements


Indication of Colors claimedThe color(s) blue, white, light orange, dark orange, red, light green, dark green, and black is/are claimed as a feature of the mark.
Disclaimer with Predetermined Text"BRANDS"
Description of MarkThe mark consists of an oval containing alternating blue and white lines representing the sky; the image of a sunrise/sunset in light orange, dark orange and red; alternating light green and white lines and alternating dark green and white lines representing fields under which appears the words "HILLSHIRE" in black letters and "BRANDS" in red letters.
Goods and ServicesCheese; omelets; frozen breakfast entrees primarily consisting of egg, meat and potato; frozen entrees primarily consisting of egg, meat, vegetables and cheese; hamburger, namely, hamburger meat patties; hot dogs, corn dogs; salami; pepperoni; poultry; fresh and processed meats, namely, pork, poultry and beef; sausages; meat snacks, namely, meat-based snack foods
Goods and ServicesBakery desserts; bakery products, namely, sweet bakery goods; bakery goods, namely, coffee cakes, cheese cakes, dessert cakes, layer cakes, pound cakes, sweet rolls, pastries, pies, and brownies; sandwiches and hot dogs on a bun or wrapped in dough; breakfast burritos; quesadillas with egg, meat and cheese; packaged meals consisting of one or more of the following items: sandwiches, pancakes, French toast, and sweet bakery goods; pancake and sausage on a stick; hamburger sandwiches; meat sandwiches, namely, beef, pork, chicken or turkey sandwiches; frozen breakfast sandwiches; sandwich wraps; sausage wrapped with pancake in the nature of a breakfast sandwich

Classification Information


International Class029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats.
US Class Codes046
Class Status Code6 - Active
Class Status DateThursday, June 14, 2012
Primary Code029
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice.
US Class Codes046
Class Status Code6 - Active
Class Status DateThursday, June 14, 2012
Primary Code030
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameSARA LEE FOODS, LLC
Party Type21 - New Owner After Publication
Legal Entity Type03 - Corporation
AddressCHICAGO, IL 60607

Party NameTHE HILLSHIRE BRANDS COMPANY
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressCHICAGO, IL 60607

Party NameTHE HILLSHIRE BRANDS COMPANY
Party Type11 - New Owner Before Publication
Legal Entity Type03 - Corporation
AddressCHICAGO, IL 60607

Party NameSara Lee Corporation
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressDowners Grove, IL 60515

Trademark Events


Event DateEvent Description
Tuesday, February 17, 2015ABANDONMENT NOTICE MAILED - NO USE STATEMENT FILED
Monday, February 16, 2015ABANDONMENT - NO USE STATEMENT FILED
Thursday, August 14, 2014NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Wednesday, August 13, 2014EXTENSION 2 GRANTED
Tuesday, July 15, 2014EXTENSION 2 FILED
Friday, August 8, 2014CASE ASSIGNED TO INTENT TO USE PARALEGAL
Tuesday, July 15, 2014TEAS EXTENSION RECEIVED
Wednesday, May 28, 2014AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Wednesday, January 8, 2014NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Monday, January 6, 2014EXTENSION 1 GRANTED
Monday, January 6, 2014EXTENSION 1 FILED
Monday, January 6, 2014TEAS EXTENSION RECEIVED
Tuesday, July 16, 2013NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, May 21, 2013OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, May 21, 2013PUBLISHED FOR OPPOSITION
Wednesday, May 1, 2013NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Wednesday, April 17, 2013LAW OFFICE PUBLICATION REVIEW COMPLETED
Tuesday, April 16, 2013ASSIGNED TO LIE
Monday, March 25, 2013APPROVED FOR PUB - PRINCIPAL REGISTER
Monday, March 25, 2013EXAMINER'S AMENDMENT ENTERED
Monday, March 25, 2013NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Monday, March 25, 2013EXAMINERS AMENDMENT E-MAILED
Monday, March 25, 2013EXAMINERS AMENDMENT -WRITTEN
Thursday, March 21, 2013TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, March 21, 2013CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, March 21, 2013TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, March 13, 2013AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Sunday, September 23, 2012NOTIFICATION OF NON-FINAL ACTION E-MAILED
Sunday, September 23, 2012NON-FINAL ACTION E-MAILED
Sunday, September 23, 2012NON-FINAL ACTION WRITTEN
Friday, September 21, 2012ASSIGNED TO EXAMINER
Friday, June 15, 2012NOTICE OF DESIGN SEARCH CODE MAILED
Thursday, June 14, 2012NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM
Friday, June 8, 2012NEW APPLICATION ENTERED IN TRAM