HILLSHIRE Trademark

Trademark Overview


On Thursday, March 3, 2022, a trademark application was filed for HILLSHIRE with the United States Patent and Trademark Office. The USPTO has given the HILLSHIRE trademark a serial number of 97293837. The federal status of this trademark filing is NOTICE OF ALLOWANCE - ISSUED as of Tuesday, November 26, 2024. This trademark is owned by Sara Lee Foods, LLC. The HILLSHIRE trademark is filed in the Computer & Software Products & Electrical & Scientific Products, Advertising, Business and Retail Services, and Education & Entertainment Services categories with the following description:

Entertainment services, namely, on-line, non-downloadable virtual food for use in online virtual worlds

Downloadable digital media, namely, downloadable image files of food, artwork, text in the field of food, hats, shirts, pants, shoes, trading cards, and memes; Downloadable digital collectible media, namely, downloadable image files of food, artwork, text in the field of food, hats, shirts, pants, shoes, trading cards and memes authenticated by non-fungible tokens (NFTs); Downloadable virtual goods, namely, image files of food for use online and in online virtual worlds; Downloadable computer software for creating, managing, storing, accessing, sending, receiving, exchanging, validating and selling downloadable crypto collectibles authenticated by non-fungible tokens (NFTs); Crypto collectibles in the nature of downloadable image files of food, artwork, text in the field of food, hats, shirts, pants, shoes, trading cards and memes authenticated by non-fungible tokens (NFTs)

Retail store services featuring virtual goods, namely, food for use in virtual worlds; Provision of an online marketplace and registry for buyers and sellers of crypto collectibles in the nature of downloadable image files of food, artwork, text in the field of food, hats, shirts, pants, shoes, trading cards and memes authenticated by non-fungible tokens (NFTs); Provision of an online marketplace for buyers and sellers of downloadable digital image files of food, authenticated by non-fungible tokens (NFTs)

General Information


Serial Number97293837
Word MarkHILLSHIRE
Filing DateThursday, March 3, 2022
Status688 - NOTICE OF ALLOWANCE - ISSUED
Status DateTuesday, November 26, 2024
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, October 15, 2024

Trademark Statements


Goods and ServicesEntertainment services, namely, on-line, non-downloadable virtual food for use in online virtual worlds
Goods and ServicesDownloadable digital media, namely, downloadable image files of food, artwork, text in the field of food, hats, shirts, pants, shoes, trading cards, and memes; Downloadable digital collectible media, namely, downloadable image files of food, artwork, text in the field of food, hats, shirts, pants, shoes, trading cards and memes authenticated by non-fungible tokens (NFTs); Downloadable virtual goods, namely, image files of food for use online and in online virtual worlds; Downloadable computer software for creating, managing, storing, accessing, sending, receiving, exchanging, validating and selling downloadable crypto collectibles authenticated by non-fungible tokens (NFTs); Crypto collectibles in the nature of downloadable image files of food, artwork, text in the field of food, hats, shirts, pants, shoes, trading cards and memes authenticated by non-fungible tokens (NFTs)
Goods and ServicesRetail store services featuring virtual goods, namely, food for use in virtual worlds; Provision of an online marketplace and registry for buyers and sellers of crypto collectibles in the nature of downloadable image files of food, artwork, text in the field of food, hats, shirts, pants, shoes, trading cards and memes authenticated by non-fungible tokens (NFTs); Provision of an online marketplace for buyers and sellers of downloadable digital image files of food, authenticated by non-fungible tokens (NFTs)

Classification Information


International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateTuesday, March 8, 2022
Primary Code009
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateTuesday, March 8, 2022
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateTuesday, March 8, 2022
Primary Code041
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameSara Lee Foods, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressSpringdale, AR 72762

Party NameSara Lee Foods, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressSpringdale, AR 72762

Trademark Events


Event DateEvent Description
Monday, March 7, 2022NEW APPLICATION ENTERED
Tuesday, March 8, 2022NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Saturday, June 18, 2022ASSIGNED TO EXAMINER
Tuesday, June 28, 2022NON-FINAL ACTION WRITTEN
Tuesday, June 28, 2022NON-FINAL ACTION E-MAILED
Tuesday, June 28, 2022NOTIFICATION OF NON-FINAL ACTION E-MAILED
Friday, December 16, 2022TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, December 16, 2022ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, December 16, 2022TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, December 19, 2022TEAS RESPONSE TO OFFICE ACTION RECEIVED
Monday, December 19, 2022CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, December 20, 2022TEAS/EMAIL CORRESPONDENCE ENTERED
Friday, December 23, 2022APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, January 10, 2023WITHDRAWN FROM PUB - OG REVIEW QUERY
Monday, January 23, 2023PREVIOUS ALLOWANCE COUNT WITHDRAWN
Tuesday, January 31, 2023NON-FINAL ACTION WRITTEN
Tuesday, January 31, 2023NON-FINAL ACTION E-MAILED
Tuesday, January 31, 2023NOTIFICATION OF NON-FINAL ACTION E-MAILED
Sunday, April 30, 2023TEAS RESPONSE TO OFFICE ACTION RECEIVED
Sunday, April 30, 2023CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, May 1, 2023TEAS/EMAIL CORRESPONDENCE ENTERED
Saturday, May 6, 2023APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, May 23, 2023WITHDRAWN FROM PUB - OG REVIEW QUERY
Monday, June 5, 2023PREVIOUS ALLOWANCE COUNT WITHDRAWN
Saturday, June 24, 2023EXAMINERS AMENDMENT -WRITTEN
Saturday, June 24, 2023EXAMINERS AMENDMENT E-MAILED
Saturday, June 24, 2023NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Monday, January 29, 2024TEAS CHANGE OF OWNER ADDRESS RECEIVED
Monday, January 29, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, January 29, 2024APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Monday, August 26, 2024EXAMINER'S AMENDMENT ENTERED
Thursday, September 5, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, September 5, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, September 5, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
Saturday, September 7, 2024APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, September 25, 2024NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, October 15, 2024PUBLISHED FOR OPPOSITION
Tuesday, October 15, 2024OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, November 26, 2024NOA E-MAILED - SOU REQUIRED FROM APPLICANT