| Serial Number | 85396352 |
| Word Mark | HILLS BROS. THE TRUSTED COFFEE SINCE 1878 |
| Filing Date | Friday, August 12, 2011 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, February 17, 2023 |
| Registration Number | 4185329 |
| Registration Date | Tuesday, August 7, 2012 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, May 22, 2012 |
| Goods and Services | Coffee; Coffee beans; Ground coffee beans; Instant coffee; Roasted coffee beans |
| Description of Mark | The mark consists of stylized words "HILLS BROS.", a circle containing an image of man drinking coffee, a swirl extending from the circle underneath the word "BROS.", and the term "THE TRUSTED COFFEE SINCE 1878" written across the swirl. |
| Name/Portrait Description and/or Consent Statement | The portrait in the mark does not identify a living individual. |
| Pseudo Mark | HILLS BROTHERS THE TRUSTED COFFEE SINCE 1878 |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Disclaimer with Predetermined Text | "COFFEE SINCE 1878" |
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, February 17, 2023 |
| Primary Code | 030 |
| First Use Anywhere Date | Monday, December 1, 2008 |
| First Use In Commerce Date | Monday, December 1, 2008 |
| Party Name | Massimo Zanetti Beverage USA, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Portsmouth, VA 23704 |
| Party Name | Massimo Zanetti Beverage USA, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Portsmouth, VA 23704 |
| Party Name | Massimo Zanetti Beverage USA, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Portsmouth, VA 23704 |
| Event Date | Event Description |
| Friday, February 17, 2023 | CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9 |
| Saturday, August 7, 2021 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Saturday, August 18, 2018 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Saturday, August 18, 2018 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Saturday, August 18, 2018 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Monday, August 13, 2018 | TEAS SECTION 8 & 15 RECEIVED |
| Wednesday, January 17, 2018 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Monday, August 7, 2017 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, January 25, 2013 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Friday, January 25, 2013 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Tuesday, August 7, 2012 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, May 22, 2012 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, May 22, 2012 | PUBLISHED FOR OPPOSITION |
| Wednesday, May 2, 2012 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, April 17, 2012 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Monday, April 16, 2012 | ASSIGNED TO LIE |
| Monday, March 26, 2012 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, February 28, 2012 | EXAMINER'S AMENDMENT ENTERED |
| Tuesday, February 28, 2012 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Tuesday, February 28, 2012 | EXAMINERS AMENDMENT E-MAILED |
| Tuesday, February 28, 2012 | EXAMINERS AMENDMENT -WRITTEN |
| Wednesday, January 25, 2012 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, January 25, 2012 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, January 25, 2012 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, December 12, 2011 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, December 12, 2011 | NON-FINAL ACTION E-MAILED |
| Monday, December 12, 2011 | NON-FINAL ACTION WRITTEN |
| Monday, December 5, 2011 | ASSIGNED TO EXAMINER |
| Thursday, August 18, 2011 | NOTICE OF DESIGN SEARCH CODE MAILED |
| Wednesday, August 17, 2011 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, August 16, 2011 | NEW APPLICATION ENTERED |