| Serial Number | 99504091 |
| Word Mark | HILIGHT |
| Filing Date | Wednesday, November 19, 2025 |
| Status | 641 - NON-FINAL ACTION - MAILED |
| Status Date | Thursday, April 16, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
| Goods and Services | Media planning, namely, advising the client on the correct times and stations to advertise based on media analysis of the market for that media; On-line customer-based social media brand marketing services; Providing marketing consulting in the field of social media; Social media strategy and marketing consultancy focusing on helping clients create and extend their product and brand strategies by building virally engaging marketing solutions; Advertising and marketing services provided by means of indirect methods of marketing communications, namely, social media, search engine marketing, inquiry marketing, internet marketing, mobile marketing, blogging and other forms of passive, sharable or viral communications channels |
| Pseudo Mark | HIGHLIGHT |
| Indication of Colors claimed | The color(s) #504e4d, #fec821, #fee58b, #fdf2ce is/are claimed as a feature of the mark. |
| Description of Mark | The mark consists of the stylized word "HILIGHT", with the letters "HI" in bold black font and the letters "LIGHT" in bold yellow font. The dot of the letter "I" in "HI" features a soft yellow glow or halo effect that radiates outward, creating a subtle illuminated appearance. The entire mark is set against a white or light background. The four colors are #504e4d, #fec821, #fee58b, #fdf2ce. |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, November 19, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Pinnacle X L.L.C. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Brookfield, WI 53008 US |
| Event Date | Event Description |
| Wednesday, November 19, 2025 | NEW APPLICATION ENTERED |
| Wednesday, November 19, 2025 | APPLICATION FILING RECEIPT MAILED |
| Sunday, March 22, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Sunday, March 22, 2026 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Wednesday, March 25, 2026 | ASSIGNED TO EXAMINER |
| Thursday, April 16, 2026 | NON-FINAL ACTION WRITTEN |
| Thursday, April 16, 2026 | NON-FINAL ACTION E-MAILED |
| Thursday, April 16, 2026 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |