| Serial Number | 97862745 |
| Word Mark | HIGH STANDARDS CHILL VIBES |
| Filing Date | Wednesday, March 29, 2023 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, April 23, 2024 |
| Registration Number | 7364777 |
| Registration Date | Tuesday, April 23, 2024 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, February 6, 2024 |
| Goods and Services | Photography services; Videography services; Portrait photography and videography services; Wedding photography and videography services; Event photography and videography services; Editorial photography and videography services; Commercial photography and videography srevices; Branding photography and videography services; Family photography and videography services; Multimedia entertainment services in the nature of development, production, and post-production services in the fields of video and films; Consulting services in the field of photography and videography; Rental of portable photography and/or videography booths for taking of pictures and videos; Photo and video editing; Providing information in the fields of photography and videography |
| Goods and Services | Providing information in the field of marketing, branding, brand identity, brand development, and business development; Brand concept and brand development services for corporate and individual clients; Brand imagery consulting services; Development and execution of marketing strategies, concepts and tactics, namely, audience development, brand awareness, online community building and digital word of mouth communications; Advertising and marketing services to create brand identity for others; Providing business information |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, April 20, 2023 |
| Primary Code | 035 |
| First Use Anywhere Date | Friday, March 3, 2023 |
| First Use In Commerce Date | Thursday, March 16, 2023 |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, April 20, 2023 |
| Primary Code | 041 |
| First Use Anywhere Date | Thursday, August 1, 2019 |
| First Use In Commerce Date | Sunday, November 1, 2020 |
| Party Name | The SoCal Standard LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | San Diego, US 92139 |
| Party Name | The SoCal Standard LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | San Diego, US 92139 |
| Party Name | The SoCal Standard LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | San Diego, US 92139 |
| Event Date | Event Description |
| Friday, December 22, 2023 | ASSIGNED TO EXAMINER |
| Saturday, April 1, 2023 | NEW APPLICATION ENTERED |
| Thursday, April 20, 2023 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, December 26, 2023 | NON-FINAL ACTION WRITTEN |
| Tuesday, December 26, 2023 | NON-FINAL ACTION E-MAILED |
| Tuesday, December 26, 2023 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, January 2, 2024 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, January 2, 2024 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, January 2, 2024 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, January 3, 2024 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, January 17, 2024 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, February 6, 2024 | PUBLISHED FOR OPPOSITION |
| Tuesday, February 6, 2024 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, April 23, 2024 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, April 23, 2024 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |