| Serial Number | 85535521 |
| Word Mark | HIGH PRICES EL CHEAPO |
| Filing Date | Tuesday, February 7, 2012 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Monday, March 13, 2023 |
| Registration Number | 4213537 |
| Registration Date | Tuesday, September 25, 2012 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, July 10, 2012 |
| Description of Mark | The mark consists of a gray donkey with black hooves, black and white eyes, a black mane and black detailing and outlining. The donkey is holding a yellow sombrero outlined in black in its mouth and there is a blanket on its back with a yellow, blue, red and white geometric design outlined in black and having black frayed edges. The donkey is kicking the wording "HIGH PRICES" which is shown in red on a yellow multi-pointed star shaped background. Below the donkey design is the wording "EL CHEAPO" shown in white with a black outline. The entire design is shown on a red background. |
| Indication of Colors claimed | The color(s) red, gray, yellow, white, black and blue is/are claimed as a feature of the mark. |
| Goods and Services | Retail store services featuring convenience store items and gasoline |
| Translation of Words in Mark | The English translation of "EL" in the mark is "the". |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, February 10, 2012 |
| Primary Code | 035 |
| First Use Anywhere Date | Sunday, January 1, 1978 |
| First Use In Commerce Date | Sunday, January 1, 1978 |
| Party Name | Sommers Oil Co. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Richmond Hill, GA 31324 |
| Party Name | Sommers Oil Co. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Richmond Hill, GA 31324 |
| Party Name | Sommers Oil Co. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Richmond Hill, GA 31324 |
| Event Date | Event Description |
| Monday, March 13, 2023 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |
| Monday, March 13, 2023 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Monday, March 13, 2023 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Monday, March 13, 2023 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Thursday, August 25, 2022 | TEAS SECTION 8 & 9 RECEIVED |
| Saturday, September 25, 2021 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Thursday, November 2, 2017 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Thursday, November 2, 2017 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Thursday, November 2, 2017 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Tuesday, October 10, 2017 | TEAS SECTION 8 & 15 RECEIVED |
| Tuesday, October 10, 2017 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Monday, September 25, 2017 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Tuesday, September 25, 2012 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, July 10, 2012 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, July 10, 2012 | PUBLISHED FOR OPPOSITION |
| Wednesday, June 20, 2012 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Thursday, June 7, 2012 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Wednesday, June 6, 2012 | ASSIGNED TO LIE |
| Friday, May 18, 2012 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, May 18, 2012 | EXAMINER'S AMENDMENT ENTERED |
| Friday, May 18, 2012 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Friday, May 18, 2012 | EXAMINERS AMENDMENT E-MAILED |
| Friday, May 18, 2012 | EXAMINERS AMENDMENT -WRITTEN |
| Thursday, May 17, 2012 | ASSIGNED TO EXAMINER |
| Saturday, February 11, 2012 | NOTICE OF DESIGN SEARCH CODE MAILED |
| Friday, February 10, 2012 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, February 10, 2012 | NEW APPLICATION ENTERED |