| Serial Number | 88531574 |
| Word Mark | HIEEFI |
| Filing Date | Tuesday, July 23, 2019 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, February 4, 2020 |
| Registration Number | 5977509 |
| Registration Date | Tuesday, February 4, 2020 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, November 19, 2019 |
| Goods and Services | Advice and information about customer services and product management and prices on internet sites in connection with purchases made over the internet; Arranging of trading transactions and commercial contracts; Auction services; Business management consultation and services, namely, managing and administering non-core functions, namely, mailing and shipping, records management, information services, administration, payroll and accounting, and telemarketing services; Business networking; Business research and data analysis services in the field of retail sales of specific business locations and distribution channels; Providing advertising and advertisement services; Providing advertising, marketing and promotional services, namely, development of advertising campaigns provided through cable television broadcast, web casts, radio broadcasts, newspapers, magazines, online banners, outdoor billboards, wild postings, bus and subway ads; Providing advertising, marketing and promotional services, namely, development of advertising campaigns for television, print media, and web pages; Providing a searchable on-line advertising website and guide featuring the goods and services of other vendors via the Internet; Providing a web site featuring consumer information on various publications and providing hyperlinks to on-line retailers that sell the publications; Providing a web site which features advertisements for the goods and services of others on a global computer network; Providing a web site that features an on-line market for users to list offered or wanted personal and business assets and skills for hire, rent, sale or auction transacted on the basis of predefined performance and closing terms and conditions; Providing a website for connecting sellers with buyers; Providing a website for users with specific informed recommendations of specific consumer products and services validated by the users' inputted preferences and social network; Retail and on-line grocery store services featuring home delivery service; On-line auction services; On-line business networking services; On-line promotion of computer networks and websites; On-line retail consignment stores featuring clothing, toys, and household appliances; On-line retail department store services; On-line retail gift shops |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, August 1, 2019 |
| Primary Code | 035 |
| First Use Anywhere Date | Monday, June 3, 2019 |
| First Use In Commerce Date | Monday, June 3, 2019 |
| Party Name | Shenzhen Yichuan E-commerce Co., Ltd. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 99 - Other |
| Address | Baoan, Shenzhen 518000 CN |
| Party Name | Shenzhen Yichuan E-commerce Co., Ltd. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 99 - Other |
| Address | Baoan, Shenzhen 518000 CN |
| Party Name | Shenzhen Yichuan E-commerce Co., Ltd. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | Baoan, Shenzhen 518000 CN |
| Event Date | Event Description |
| Friday, July 26, 2019 | NEW APPLICATION ENTERED |
| Thursday, October 10, 2019 | ASSIGNED TO EXAMINER |
| Friday, October 11, 2019 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, October 30, 2019 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, November 19, 2019 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, February 4, 2020 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, February 4, 2025 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Thursday, August 1, 2019 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, November 19, 2019 | PUBLISHED FOR OPPOSITION |