| Serial Number | 88693117 |
| Word Mark | HIDDEN SIDE |
| Filing Date | Thursday, November 14, 2019 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, September 22, 2020 |
| Registration Number | 6156856 |
| Registration Date | Tuesday, September 22, 2020 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, July 7, 2020 |
| Goods and Services | (Based on 44(e)) Education services, namely, providing online electronic publications in the nature of magazines, periodicals, children's books, comic books, online courses of instruction, and online colloquiums and workshops in the fields of team building, business management, business administration, and business development; Providing of training services in the fields of team building, business management, business administration, and business development; Entertainment services, namely, organization of conferences, live exhibitions, and competitions in the field of video games, construction toys and augmented reality games; Sporting and cultural activities, namely, organizing, arranging and hosting social entertainment events featuring modular construction toy building activities; Interactive entertainment services, namely, providing a website featuring non-downloadable game software featuring an interactive online video game sphere; Production of entertainment in the form of a television series; provision of education, instruction and entertainment services, namely, non-downloadable electronic publications in the nature of magazines, periodicals, children's books, comic books, courses, colloquiums, and workshops in the field of video games, construction toys and augmented reality games; providing online non-downloadable electronic publications, namely, articles, fan images, and an animated video series in the fields of children's toys and children's entertainment; providing online courses of instruction in the field of team building, business management, business administration, and business development via a website; Educational services, namely, arranging and conducting of online colloquiums and workshops in the fields of team building, business management, business administration, and business development; fan club services; organization of online and live conferences, exhibitions and competitions in the fields of entertainment for non-business and non-commercial purposes; providing a website featuring entertainment information |
| Description of Mark | The mark consists of the wording "HIDDEN SIDE" in a stylized font, with the word "HIDDEN" stacked on top of the wording "SIDE". The "DD" of "HIDDEN" are drawn to look like they are in the shape of eyes. The "D" in "SIDE" is facing backward. |
| Goods and Services | (Based on 44(e)) Recorded and downloadable media, namely, mobile software applications for playing computer games and for interacting with real-life objects in a virtual environment, and video and audio recordings featuring children's construction toys and animated cartoons; Downloadable computer software in the nature of augmented reality software, augmented reality game software, interactive software, video game software in the nature of online and off-line interactive single-player and multiplayer video games, and computer application software for playing computer games and for interacting with real-life objects in a virtual environment; Computers and computer peripheral devices; magnets; Downloadable computer application software for wireless devices, namely, software in the nature of entertainment, augmented reality, augmented reality games, video games, namely, online and off-line interactive single-player and multiplayer games, video recordings, and downloadable video recordings for playing computer games and for interacting with real-life objects in a virtual environment; Downloadable mobile application software in the nature of entertainment, augmented reality, augmented reality games, video games, namely, online and off-line interactive single-player and multiplayer games, video recordings, and downloadable video recordings for playing computer games and for interacting with real-life objects in a virtual environment; Downloadable computer application software for mobile phones and tablet computers in the nature of entertainment, augmented reality, augmented reality games, video games, namely, online and off-line interactive single-player and multiplayer games, video recordings, and downloadable video recordings for playing computer games and for interacting with real-life objects in a virtual environment; Downloadable games software; Downloadable augmented reality software for entertainment, engagement, and interaction with real-life objects in a virtual world, and for exploring a virtual world; Downloadable augmented reality game software for entertainment, engagement, and interaction with real-life objects in a virtual world, and for playing online and off-line single-player video games and online and off-line multiplayer video games, and for exploring a virtual world; Downloadable interactive game software; Recorded computer game programs; video recordings and downloadable video recordings, both featuring children's entertainment and animated cartoons; downloadable films and television programs featuring children's entertainment and animated cartoons provided via a video on demand service; musical sound recordings; Downloadable electronic books in the fields of children's entertainment and animated cartoons, in the nature of children's books, picture books, story books, comic books, travel books, educational books in the field of early reading and downloadable e-books in the field of construction toys; Downloadable electronic publications in the nature of magazines, periodicals, and blog posts in the fields of children's toys, children's entertainment, and children's education; recorded content, namely, DVDs featuring children's entertainment and animated features based on children's toys; data capture apparatus, namely, wireless smartphones and cameras in the field of children's toys; downloadable educational media, namely, magazines, electronic publications in the nature of magazines, periodicals, children's books, comic books, and blog posts, audio files, video recordings, multimedia files, computer software applications for wireless smartphones for playing computer games and for interacting with real-life objects in a virtual environment, and software applications for computers for playing computer games and for interacting with real-life objects in a virtual environment featuring children's toys in a virtual world; downloadable educational course materials in the fields of early childhood reading and early childhood development; Video game cartridges and discs; (Based on Use in Commerce) Downloadable augmented reality software in the nature of an interactive video game to be played in connection with construction toys and construction playsets; downloadable augmented reality software for use in mobile devices for integrating electronic data with real world environments in the nature of an interactive video game to be played in connection with construction toys and construction playsets |
| Goods and Services | (Based on 44(e)) Games, toys and playthings, namely, construction toys, toy construction elements, and connecting links therefor; Video game apparatus, namely, electronic video game machines, video game consoles, video game machines, controllers for video game consoles, and video game interactive control pads; Construction toys; toy construction blocks and connecting links therefor; Toy figures; Toy vehicles; Toy animals; Toy foliage; Toy furniture; Jigsaw puzzles; Play mats for use with construction toys; Toy weapons; Christmas tree ornaments; Card games; Game cards; Toy buildings and accessories therefor; Building games; Cases for action figures; Construction toy sets and carrying cases or storage cases sold as a unit; Halloween masks; (Based on Use in Commerce) Games, toys and playthings, namely, construction playsets comprising construction toys, building toys, toy figures, toy buildings, and toy vehicles sold as a unit; building toys |
| Goods and Services | (Based on 44(e)) Paper and cardboard; Printed matter, namely, books, magazines, and periodicals all in the fields of children's entertainment, children's education, and children's toys; Children's books; Picture books; Story books; Comic books; Travel books; Educational books in the field of early reading; Books in the field of construction toys; Magazines in the fields of children's entertainment, children's education, and children's toys; Manuals for designing, building and controlling motorized toys and educational products, resources and materials; Educational brochures about children's toys and children's toy construction, and in the field of children's early reading; Photographs; Stationery and office requisites, except furniture, namely, envelopes, writing and drawing pads, pen and pencil cases, pencil sharpeners, erasers, calendars; Printed instructional and teaching materials in the fields of children's toys, children's toy construction, and children's early reading; Plastic sheets, films and bags for wrapping and packaging |
| Goods and Services | (Based on 44(e)) Clothing, namely, shirts, pants, jackets, sweatshirts, gloves, underwear, socks, sleepwear, costumes for use in children's dress-up play, Halloween costumes, Halloween costumes and masks sold in connection therewith; footwear; headwear |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, November 21, 2019 |
| Primary Code | 009 |
| First Use Anywhere Date | Saturday, August 3, 2019 |
| First Use In Commerce Date | Saturday, August 3, 2019 |
| International Class | 016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks. |
| US Class Codes | 002, 005, 022, 023, 029, 037, 038, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, November 21, 2019 |
| Primary Code | 016 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 025 - Clothing, footwear, headgear. |
| US Class Codes | 022, 039 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, November 21, 2019 |
| Primary Code | 025 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 028 - Games and playthings; gymnastic and sporting articles not included in other classes; decorations for Christmas trees. |
| US Class Codes | 022, 023, 038, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, November 21, 2019 |
| Primary Code | 028 |
| First Use Anywhere Date | Thursday, January 31, 2019 |
| First Use In Commerce Date | Thursday, January 31, 2019 |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, November 21, 2019 |
| Primary Code | 041 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | LEGO Juris A/S |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Billund DK-7190 DK |
| Party Name | LEGO Juris A/S |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Billund DK-7190 DK |
| Party Name | LEGO Juris A/S |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Billund DK-7190 DK |
| Event Date | Event Description |
| Friday, February 9, 2024 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Friday, February 9, 2024 | TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS |
| Friday, February 9, 2024 | TEAS WITHDRAWAL AS DOMESTIC REPRESENTATIVE RECEIVED |
| Friday, February 9, 2024 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Friday, February 9, 2024 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, September 22, 2020 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, July 7, 2020 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, July 7, 2020 | PUBLISHED FOR OPPOSITION |
| Wednesday, June 17, 2020 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Thursday, June 4, 2020 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Thursday, June 4, 2020 | EXAMINER'S AMENDMENT ENTERED |
| Thursday, June 4, 2020 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Thursday, June 4, 2020 | EXAMINERS AMENDMENT E-MAILED |
| Thursday, June 4, 2020 | EXAMINERS AMENDMENT -WRITTEN |
| Tuesday, June 2, 2020 | PREVIOUS ALLOWANCE COUNT WITHDRAWN |
| Tuesday, May 19, 2020 | WITHDRAWN FROM PUB - OG REVIEW QUERY |
| Wednesday, May 6, 2020 | ELECTRONIC RECORD REVIEW COMPLETE |
| Friday, May 1, 2020 | ON HOLD - ELECTRONIC RECORD REVIEW REQUIRED |
| Monday, April 27, 2020 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, April 24, 2020 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, April 24, 2020 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, April 24, 2020 | TEAS REQUEST FOR RECONSIDERATION RECEIVED |
| Wednesday, April 22, 2020 | NOTIFICATION OF FINAL REFUSAL EMAILED |
| Wednesday, April 22, 2020 | FINAL REFUSAL E-MAILED |
| Wednesday, April 22, 2020 | FINAL REFUSAL WRITTEN |
| Wednesday, April 1, 2020 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, April 1, 2020 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, April 1, 2020 | ASSIGNED TO LIE |
| Tuesday, March 24, 2020 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, February 20, 2020 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, February 20, 2020 | NON-FINAL ACTION E-MAILED |
| Thursday, February 20, 2020 | NON-FINAL ACTION WRITTEN |
| Wednesday, February 19, 2020 | ASSIGNED TO EXAMINER |
| Friday, November 22, 2019 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Thursday, November 21, 2019 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, November 18, 2019 | NEW APPLICATION ENTERED |